It was sold out immediately after it was launched, and White Elephant's super fragrant fragrant fragrant coriander noodles were completely out of the circle.
For the coriander noodles launched by White Elephant, when it was not yet online, it was strongly criticized by everyone, after all, the proportion of coriander vegetarian food in the current market is not very large, and the product launched by White Elephant has naturally received everyone's warm attention.
In addition, for the special food of coriander, like the root of the ear, people's acceptance of it is obviously polarized, and there is a fierce discussion on some social ** platforms. The coriander noodles launched by White Elephant this time naturally gave netizens an example of their discussion of coriander, so that White Elephant coriander noodles ushered in great traffic before they were launched.
These have laid the foundation for the future of white elephant coriander noodles out of the circle, so in addition to these, what other cheats does white elephant have to get out of the circle?
First, the specific gameplay of white elephant coriander noodles
The white elephant coriander noodles are out of the circle, and the efforts of the team are naturally inseparable from them. As early as when the product was conceived, the planning department conducted a certain investigation on the product. Although coriander has a certain amount of controversy in major social networks, it is undeniable that it has a broad potential market, and if the marketing techniques are done properly, it will be a very successful case.
After discovering this, the White Elephant product R&D department immediately launched a study on White Elephant coriander noodles. In order to further expand the market of coriander noodles, in the process of product design, it is also differentiated. White Elephant Coriander Noodles not only makes the dough cake green, but also focuses on the idea of "whole coriander", using a tray to fill the whole coriander in the boxed noodles.
In terms of product appearance, it is also committed to bringing impact to consumers, and the all-green packaging design coupled with the exaggerated coriander has increased consumers' discussion of it.
When disseminating the product, in order to expand its influence, it also allows consumers to have a very detailed understanding of the product through Douyin hot lists, topic guidance and product releases, etc., and then plant the product. This is repeated to form a virtuous closed loop.
Second, the white elephant coriander noodles are out of the circle by accident
The ** of coriander noodles is a hit, making white elephant noodles a star product of white elephants. For the exit of coriander noodles, many people think that this is just an accidental result, with the help of various channels about the topic of coriander.
Although White Elephant Coriander Noodles did take advantage of people's controversy over coriander, based on these controversies, White Elephant Noodles gained a certain amount of traffic attention. But this is by no means the main reason why the white elephant coriander noodles are out of the circle, behind the white elephant coriander noodles is the hope of a whole scientific research team, and behind it is their countless efforts and efforts.
Therefore, if the definition of coriander noodles is only by chance, it is very unfair to those who work on the team.
After the successful development of white elephant coriander noodles, in order to better promote it to more user groups, we will think deeply about the brand purpose as the core when publicizing, interact with users on the social platform, and follow up and feedback in a timely manner according to the user's needs for the product.
As the main sales channel of white elephant products, e-commerce will implement the company's new products and new design concepts in a more novel way, and use e-commerce as a channel to debut users. This not only pulls in the connection between consumers and White Elephant Group, but also deepens White Elephant's understanding of users, laying the foundation for future product breakthroughs and innovations.
3. Explosive models that are difficult to copy
The popularity of coriander noodles naturally attracts the attention of other brands, but it should be noted that the spread path of coriander noodles can be used by other brands, but it is extremely difficult to replicate this popular style.
This is mainly because there are many uncontrollable factors in the process of explosion of coriander noodles. First of all, the brand of white elephant has had a great social topic in recent years, and the emergence of coriander noodles has made people pay attention to the brand and shift their attention to the product. This is a cumulative burst of effect that not just one brand can achieve.
In addition, White Elephant did not go to the topic of guiding users after the explosion of White Elephant Coriander Noodles, but silently paid attention to the feedback of current users on Coriander Noodles, and attached great importance to those opinions on packaging, ** and taste, and made corresponding changes.
From this, we can know that in the context of the irreversible market environment, brands need to keep up with the market environment in the process of entering the market. At the same time, in order to get more attention and voice, brands also need to constantly update and iterate their products, and do a good job in product layout and planning.