Tech Planet exclusively learned that Zhihu's research team has been adjusted, among them, Fan Bo, the leader of the research team, and Feng Dawei, the general manager of the research team, are no longer in their original positions. According to the information displayed on the real-name accounts of the two people, it can be seen that the term of office of both of them stayed in December last year, and the identity of the former Zhihu employee is also displayed on the pulse.
According to sources, this may be related to the adjustment of Zhihu's vocational education business. Tech Planet found that there were signs of adjustment in advance, and at the end of September last year, the official name of Zhihu Research Career ** was changed, and the new name was "Zhihu Zhixue Hall Welfare Station". In January this year, at the "2024 Zhihu Education Conference" held in Beijing, Zhihu announced the independent operation of the vocational education brand "Zhihu Zhixuetang", and released the brand business matrix and future development strategy of Zhihu Zhixuetang. It means that Zhixuetang is becoming the business focus of Zhihu vocational education.
In his speech at the meeting, Zhou Yuan, founder and CEO of Zhihu, disclosed for the first time the original intention and vision of Zhihu's layout of vocational education: "The wave of large models that will rise in 2023 has also created new opportunities for the transformation of the vocational education industry. Zhihu is transforming into a company that builds a platform and provides services for new employees. ”
Industry analysts believe that Zhihu's adjustment of the business is also to better achieve commercialization. According to Zhihu's financial report for the first three quarters of 2023, Zhihu's vocational training business revenue reached 39.6 billion yuan, compared to 16.4 billion yuan, accounting for 142%, the education business has become an important income for Zhihu**.