In the spring of March, everything recovers, just like the power of women is gradually awakening in this society. They are like flowers in spring, blooming with their own brilliance. On the occasion of this year's Goddess Day, we will explore the characteristics of women in the new era from various female groups through interactive methods such as "Goddess Day Messages", hoping to look back on the past and talk about the future together through their New Year's plans and messages.
In 2024, it will still be special. On the one hand, at the moment when consumption continues to pick up, the new professional outlets brought by the short ** are surging like a tide, and brave people have taken action first, and you can see anchors and short drama writers everywhere; On the other hand, uncertainty persists, and how to achieve growth in the midst of difficulties and find new hope in perseverance is still a topic that everyone must face.
Women who are catching up will continue to ride the waves in 2024. Some of them said that they would strive to be the outlet to catch up with others, concentrate on making money, and strive to achieve financial freedom as soon as possible; Some also said that since they can't solve the problem, they should reconcile happily and return to their original selves. They are diverse and maverick, and they have always been a unique light in society.
Rush to a new outlet.
With the rise of new industries in the torrent of the times, a series of new career options for women have been born, and some women who dare to think and dare to try have taken the lead. We have observed from social platforms that the goal of many girls this year is to make money on the outlet.
A mother, who resigned from a state-owned enterprise in early 2024, gladly accepted the resignation. She started running a self-** account on Douyin three years ago, and after leaving her job, she simply became a full-time Douyin blogger. In a recent live broadcast, she said: "It's really hard to bring goods while bringing a baby. But the live broadcast is still in the era of the bonus period, and we must seize this opportunity to make some money this year. ”
The post-90s female founder, who once ran a fintech company, faced with the dilemma that customers were less and less willing to pay and orders were becoming more and more difficult to run, she led the team to turn around and start a beauty shopping on Xiaohongshu in mid-2023. She has made small achievements in half a year, and said in Xiaohongshu: "This year, the main focus is on live broadcasting. ”
Chen Lin, the IP manager of "Sister Linlin of Peking University" and the founder of MCN, who quickly transformed into the live broadcast business at the end of 2023, told Yiou New Consumption when talking about the transformation: "The people of Dacheng never deny the value of opportunities and outlets, but I think there are two things that individuals can cultivate: learning and calming down. Maintaining your ability to learn allows you to dance with the wind when the tuyere comes, and even switch between tuyeres; Calm down will allow you to survive those days without additional rewards, away from the traps and scythes of quick success. ”
A writer with ten years of experience in the industry and a love for online writing, this year considered transforming into a screenwriter position in a short drama company and began the creation of a one-minute short drama copywriting. She explained: "On the one hand, I do like to read online articles; On the other hand, skits are really hot this year. I heard from a friend that to make money this year, a short drama must be an opportunity. ”
A staff member of a well-known listed company in the film and television industry, who has rich experience in publicity and distribution, has been seriously studying AI recently. She said: "This year, the impact of the SORA on film, television and animation is the most obvious. Everyone wants to make a profit on the tuyere, and of course I have to be fully prepared. ”
A pair of post-95 girlfriends chose to return to a small county town in Jiangsu from a big city, and achieved a daily income of 3,000 yuan by setting up a stall to sell spicy seafood. Every day, I go to the seafood market at dawn to buy, go home and fry it, and then drive it to the commercial street to sell. "The hands of fried seafood every day are very sour, but the feeling of being sold out within 2 hours is really refreshing, and the consumption power of young people in the county is stronger than imagined. In 2024, he plans to challenge to set up a stall with his girlfriends to earn 1 million in half a year. ”
Undefined female power seeks to grow steadily.
Unlike those who stand on the cusp of the wave to catch up with the wind, there are still some people who continue to stick to the original track and pursue steady growth step by step. From the Goddess Day messages sent by these friends to Yiou New Consumption, we see more of their focus and tenacity.
Zhang Shuang, founder of the hot pot brand Beef Shuangshuang Shanghai Information Technology Co., Ltd., told Yiou New Consumption: "After a difficult three-year epidemic, it has ushered in a market economic downturn, consumption downgrade, layoffs in large factories, and the return of the middle class to poverty ......All the industry reshuffles, from the new situation, is still alive, is already the starting point of a new chapter. ”
After the beating and testing of the market, Li Jing, founder & CEO of Treasury Cube, also said: "2024 is still a year of high concentration of uncertainty. I hope we keep 'moving forward as planned', 'on schedule', 'arriving smoothly' and 'successfully completed'. ”
Han Juanjuan, CEO of skincare brand Keshi Lief Biotechnology, said: "Compared with last year's Goddess Day, after all, one year older, the mental maturity will be higher. The first year after the epidemic was extremely difficult, but I still had enough confidence to do a good job for myself and the Coleve brand. ”
Liu Shuning, general manager of Guangzhou Xibao Food, which is engaged in tonic products, also said: "In 2024, the biggest feeling is to maintain an empty cup mentality. ”
Zhou Jiajie, human resources director & assistant to CEO of Shanghai Feiyu Digital Technology, told Yiou New Consumption: "The biggest change this year is to have a firmer self-identity, no longer limited by past experience, and more confident and comfortable in the face of new challenges." Last year, I took the initiative to take a step forward in my middle and back office operations and management functions to lead a new team to expand the North American business. The uncertainty of multinational business has brought more pressure than expected, but the experience of creating new things with the team and bringing new increments to the company is wonderful and enjoyable. ”
On social platforms such as Xiaohongshu and Douyin, more female netizens also shared their voices, saying that they would stick to their posts in 2024. One female rider put it this way: "In 2024, stick to being a crowdsourcing rider. A freelance fitness coach said: "In 2024, we must continue to work hard!" Another veteran tour guide said, "If you look forward to every guest who comes to your city, you will continue to grow." ”
Be brave and be yourself.
While aspiring to make money and pursue growth, contemporary women also pay more attention to themselves and pursue a balance between life and the workplace.
Even female executives with extensive experience in managing large companies are emphasizing the need for resilience to seek "reconciliation" in the face of today's complex economic landscape and social trends.
In a recent interview, Liu Chang, chairman of New Hope Liuhe and director of New Hope Group, said: "We are experiencing the 'dual' cycle challenges brought about by the economy and the industry, and the adjustment faced by enterprises is more passive. Now we need to be 'reconciled' and look for 'answers' with greater tenacity. ”
Huawei CFO Meng Wanzhou said in Huawei's 2024 New Year's message that she was moved by the spirit, perseverance, and perseverance of Huawei's financial team. "No matter where we are, let us raise a glass to us and cheer for our team!" she said. ”
From 0 to 1, Douyin, Volcano and other products were launched, and Zhang Nan, who became the CEO of Douyin Group in 2020, resigned as CEO of Douyin Group in the new year. In her farewell letter, she said: "Life must be able to afford to let go, and only when you really let go can you go all out." In the future, I will start from the 'heart' and engage in cutting, which is my gift to myself for the next ten years. Toss some of your passions over the next decade. ”
More working women who are moving forward all the way also tell themselves to reduce their anxiety at work and to be themselves and love themselves in the new year.
Chengdu White Rabbit has your cultural communication***SVP Shu Shu said: "In 2024, I hope I will be more calm, more calm, and more understanding and tolerant. ”
Wen Yue, who does content planning on the head e-commerce platform, also cheered herself up on the Goddess Day: "Goddess Day, I hope I can fight at work, and I am also a good mother and daughter in life, and be myself seriously!" ”
Wang Xiaocao, who is engaged in brand public relations in a large factory, said: "2023 is still the same, although I work hard every year, I can't catch up." In this regard, we don't need to be too anxious, calm our hearts, and health first. ”
Sun Guo, who is engaged in the management of a team in the luxury industry, sent a message to himself in the new year: "Love yourself fiercely!" Life is too short, enjoy life to the fullest and leave no regrets. ”
Sun Xueting, the founder of the fragrance fragrance brand solar term box, sighed: "I made a lot of friends at the age of 20 and saw a lot of the world; gave birth to two children at the age of 30 and made two brands; I'm 40 years old this year, and I want to live more naturally and more like myself. I silently observe the women around me, they are very imaginative and vigorous, what is a goddess? It's those who can take control of their own destiny! ”
End. Cheryl Sandberg, an influential woman in Silicon Valley and former COO of Facebook, said in the book "One Step Forward" that all girls need to boldly "sit at the table" and motivate themselves to accept challenges and pursue life goals.
Thousands of contemporary women are striving to pursue their dreams and have the courage to accept challenges, and are becoming the light of society. They care about success, they also care about failure, and they care more about the barrier in everyone's heart and the yearning in their hearts. Work hard in the ordinary, persist in disappointment, stubborn in the sleepy, sleep and welcome the new sun.
All the past is prologue; In the new year, hang the cloud sails. Goddess Day is just around the corner, a tribute to all women