Amid the hustle and bustle of the city, Gail enjoys her solitary life. Recently, a smart door lock with an electronic peephole attracted her attention. "It's not just a lock, it's a combination of smart monitoring and convenience and security. Gail thought to himself. However, faced with a wide variety of brands and styles, she felt the difficulty of choosing.
Smart door locks, which are becoming more and more popular with the concept of smart home, have become the first choice for more and more people who pursue a convenient life. According to the data of Aowei Cloud Network (**c), the omni-channel retail volume of China's household smart door locks will reach 18.7 million sets in 2023, a year-on-year increase of 36%, and online channels accounted for nearly 35%. Young consumers have become a new driving force for market growth.
Behind the hot market is the rapid iteration and fierce competition of the industry. Smart door locks have evolved from the original card and password locks to today's artificial intelligence locks, and the number of brands once exceeded 3,500. However, with the passage of time, the market has moved from the "Thousand Locks War" to three mainstream player camps: professional smart lock brands such as Kaadis and Dessmann; Internet companies such as Xiaomi and Huawei; and traditional home appliance brands such as Haier Smart Home and TCL.
Despite the deepening of market education, the growth rate of smart door locks has stagnated. The downturn in the real estate market, the attributes of consumer durables, and the reality that smart homes have not yet been fully implemented have all posed challenges to the sales of smart door locks. However, the market potential for the future is still huge, and the demand is expected to exceed 50 million units by 2025.
Brands are competing for market share through the best war, technological innovation and other ways. The decline has lowered the purchase threshold for consumers, while the link to the smart ecosystem provides brands with a new competitive advantage. The smart home connectivity feature of Huawei's smart door locks brings a new smart life experience to consumers.
On the road to innovation, the smart door lock industry is facing a bottleneck. How to tap user needs and launch personalized functions will be the key to stimulate consumers' desire to change locks. For example, the custom voice function of Huawei smart locks provides great convenience for the elderly. The quick reply feature increases the user's sense of security while protecting privacy.
Gail finally chose a smart door lock with voice response. "This feature suits me perfectly, and I don't have to worry about ordering takeout at night. She laughs. Perhaps this is the charm of business – it is constantly evolving to meet our needs and protect every little harbor in our lives.