Amazon, as a global leader in e-commerce platforms, is constantly optimizing its marketing strategy to maintain its leading position. The latest move is an update to the coupon pricing requirements, effective March 12, 2024. This change means that sellers who want to increase sales and ** degree through coupons need to adjust their marketing strategies to adapt to the new regulations. Here's a breakdown of the pricing requirements for the new coupons, as well as specific recommendations for sellers. The new coupon pricing requires a core content discount range: the coupon needs to offer a discount between 5% and 50%.
Sales history: Only products with a sales history are eligible for coupons.
It needs to be lower than the product's "historical selling price" or recent lowest price.
Impact on sellers and coping strategies to build sales history: For new listings or products with low sales, sellers need to build sales history by increasing sales. This may mean relying more on other marketing tactics, such as advertising or social marketing, to increase sales of your products in the early stages.
Adjust your strategy: Ensuring that your product is below your product's "historical selling price" or recent lowest price may require sellers to periodically review and adjust their pricing strategy. Using the ** history tools provided by Amazon can help sellers make more reasonable pricing decisions.
Discount Percentage Adjustment: Updating the discount percentage to ensure it is between 5% and 50% requires sellers to be more flexible and precise in calculating discounts when setting up campaigns.
Amazon's supremacy and seller opportunities in the United States and even the global e-commerce market, Amazon with its high customer repurchase rate of 99% and 80% of the share of e-commerce platforms in the United States firmly occupy the position of e-commerce hegemon. For sellers, although the Amazon platform is highly competitive, it still offers a huge market potential and consumer base. Complying with the new coupon pricing requirements is one of the keys to a seller's success on this platform. This policy update highlights the importance of product pricing strategies, especially when using coupons as a tool. Sellers need to keep a close eye on the pricing and sales history of their products to ensure compliance with the new coupon policies. With sound strategy adjustments and aggressive marketing, sellers can still capture opportunities for growth on the Amazon platform. 