Amazon no longer supports individual registered stores, which means that new sellers first need to have a business and a corresponding business license. This is the first step in onboarding to Amazon, ensuring that your business entity is legally registered and laying a solid foundation for the next steps. Next, it is important to prepare sufficient funds, and it is recommended to prepare at least 30,000 to 50,000 yuan to cover the initial costs of stocking, logistics, and monthly store rent. This kind of budget planning will help you get your store up and running smoothly. The selection process is particularly important, and it is necessary to conduct market research in advance and select potential products based on their own supply conditions. An in-depth understanding of market demand and an analysis of competitors will provide valuable guidance for your product selection. To avoid unnecessary risks, new sellers must familiarize themselves with Amazon's platform policies, especially those regarding account security. Keeping the IP address pure, avoiding infringement issues, choosing a reasonable logistics method, and optimizing the product list page are all key measures to ensure the stable operation of the store: Network and account security: Ensure that the network IP used is pure and pollution-free, and avoid the risk of association between accounts. Many sellers choose to use the Cross-Border Guard browser to manage their Amazon accounts to enhance the security of their accounts.
Avoid infringement issues: Pay special attention to trademark, copyright, and ** infringement issues, which are common forms of infringement on Amazon. Deeply understand and respect intellectual property laws to avoid penalties for infringement.
Logistics and delivery strategy: You can consider using the FBM (Fulfillment by Merchant) model at the beginning, and then consider switching to FBA (Fulfillment by Amazon) after the order volume increases to save storage costs.
Listing optimization: Optimizing the product listing page is the key to increasing product sales. Includes keyword research, title optimization, prominent selling points, detailed product descriptions, high-quality hero images, and design of A+ content. It should not be overlooked that a well-optimized listing can significantly increase conversion rates.
Amazon is a highly competitive market, but it's also full of opportunities. By following the advice above, and continuing to learn and optimize, novice sellers can also succeed on Amazon. Remember, patience and persistence are the keys to success, and if you keep optimizing and adjusting your strategy, your store will thrive. 