A party member is a banner, and a pioneer is a beacon.
Recently, the General Office of the Communist Party of China issued the "Opinions on Consolidating, Expanding, Studying and Implementing the Educational Achievements of the Theme of Socialism with Chinese Characteristics in the New Era", emphasizing the need to organize and guide party members to take the initiative to speak out in cyberspace and let the party flag fly high in cyberspace. In the era of information network, the Internet is an important platform for gathering social conditions and public opinions, and it is also a new space and new position for party members to play a vanguard and exemplary role. It is a practical task before us to promote party members to speak correctly in cyberspace, be good at fighting, and make positive energy into a large flow.
Pioneer leadership requires skills, cohesion and testing ability, learning and understanding the network in order to integrate and use the network. If the network information is not clear, the law of communication is not accurate, and the ability to guide is insufficient, it is easy to fall into the situation of losing the voice and deviating from the taste. Therefore, we must comprehensively improve the network literacy of party members, rely on the centralized training of party members, "the party class is started", the theme party day of the branch and other carriers, organize party members to study and understand the important ideas of the general secretary on the network power, and carry out special education on the Internet and Internet use for party members in accordance with regulations and laws on a regular basis, so as to help party members strengthen network thinking, master network technology, adapt to the network ecology, be familiar with the network discourse system, and practice the basic skills of "coming from netizens and going to netizens".
Promoting party members to play a role online is a systematic project, and full-cycle management, full-factor incentives, and full-chain closed-loop can achieve high results. It is necessary to insist on knowing people well, using their strengths, "customizing" the path to play a role according to the advantages and specialties of party members, and being good at making short ones, responsible for refracting "collective narratives" with "individual stories", providing party building public service advertisements and other content, and making good use of "online language" to interpret "party words and party language" to lead and guide and spread the party's voice ......The vivid situation of the best shape and post is suitable and the people make the best use of their talents. It is necessary to create a "closed loop" of online and offline, integration and interaction, and improve mechanisms such as the convergence of online information and public opinion, online feedback, and netizen comments and evaluations through the establishment of a "netizen point question, party member leading topic" through train, and the opening of an online event bulletin board, so as to change the online "voice" into action "applause", and enhance the sense of achievement of party members' "screen-to-screen" with the masses' real sense of gain, and then stimulate subjective initiative. It is necessary to draw a "red line" of knowing what to fear, formulate a negative list of Party members' online behavior, clarify "can't" situations such as online leaks, spreading rumors, and using one's position to facilitate online virtual finances, prevent microscopic problems, warn and remind, and seriously investigate and deal with behaviors that step on "red lines" and break into "minefields", so as to avoid "individual behaviors" being amplified by the Internet and damaging the party's image.
The water is exciting, and the people are ambitious. To promote party members to work hard online, incentive orientation and ecological environment are very important. It is necessary to establish mechanisms for clarifying and correcting names and protecting them, employing measures such as regular heart-to-heart talks to grasp the situation, and special personnel to help them improve their skills, to care for and care for Party members who speak out online for the interests of the Party and the people, and to cooperate with functional departments such as public security and internet information to protect their lawful rights and interests in accordance with law for Party members who have been falsely accused and framed, online violence, or threats and intimidation, and urge them to put down their burdens and travel lightly. Pay attention to the role of typical demonstration and leadership, establish an evaluation system with indicators such as activity, visits, and communication, select and commend a group of advanced individuals such as "anti-fraud pacesetters", "party class experts" and "Internet celebrity pioneers", and the evaluation results are rigidly linked to democratic evaluation of party members, education and training, summarize and promote effective experience and practices, guide party members to strive to be demonstrative, bravely set an example, and ignite the "red engine" of a network power.
Author's Affiliation: Organization Department of Chongqing Bishan District Committee of the Communist Party of China).