March 6, 2024On March 5, the award ceremony of the 3rd Nansha District Cultural and Creative Competition and the launching ceremony of the Bay Area Culture and Art Week were held in Nansha Bay yesterday. 183 pieces of "Top 100" works of the professional group of the cultural and creative competition and outstanding works of the youth group were exhibited in Nansha Yacht Club Shiao until the 10th of this month, and the public can go directly to the exhibition without making an appointment.
The 3rd Nansha District Cultural and Creative Competition is guided by the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, and hosted by the Nansha District Culture, Radio, Television, Tourism and Sports Bureau and the Nansha Cultural Association. Since its launch in June 2023, the competition has held a series of activities such as cultural and creative study tours, deepening design exchange meetings, and exchange salons.
At the award ceremony, Guo Jingjing, president of Guangzhou Nansha Cultural Association, said that cultural creativity is cultural innovation and the convergence of creativity, which connects ancient culture and modern life, so that more young people can understand, accept and love our magnificent traditional Chinese culture. As one of the major cooperation platforms for the cooperation and development of Guangdong, Hong Kong and Macao, Nansha District bears the important task of carrying forward the culture of the Bay Area, and the Nansha Plan proposes to "join hands with Hong Kong and Macao to jointly organize various forms of cultural and artistic activities, guide young people in Guangdong, Hong Kong and Macao to actively participate in the protection of major cultural heritage, and continuously enhance the sense of identity and cohesion", which is also the development goal that Nansha Cultural Association has been pursuing.
The reporter learned that the Nansha District Cultural and Creative Competition, co-sponsored by the Nansha District Culture, Radio, Television, Tourism and Sports Bureau and the Nansha Cultural Association, has been held for the third time since it set sail in 2021, and Guo Jingjing, as the representative of the organizer, has witnessed its growth. Guo Jingjing said that after three years of tempering, the Nansha District Cultural and Creative Competition has formed a relatively mature competition process, with a rich "cultural and creative +" model, taking into account the integration of culture and tourism, the optimization of works, industrial transformation and other links, effectively expanding the width and depth of the event. In this year's cultural and creative competition, the organizing committee collected a total of 704 works from the professional group and 689 works from the youth group. The cultural and creative competition has built a vibrant platform for the cultural integration and development of Guangdong, Hong Kong and Macao, and also provided solid support for Nansha to build a strong cultural zone and a cultural innovation highland.
According to Guo Jingjing, in the 3rd Cultural and Creative Competition, the participating design teams walked into the campus of the Hong Kong Design Institute, had in-depth exchanges with the teachers and students of the Hong Kong Design Institute, listened to their creative ideas on Nansha, and looked forward to the future co-creation possibilities between Guangdong and Hong Kong. Thanks to this spirit of cooperation, this year's competition received many excellent works from designers from Guangdong, Hong Kong and Macao, which not only demonstrated the characteristics and cultural charm of Nansha District, but also demonstrated the wisdom and talent of creators in the Greater Bay Area. These works not only reflect the inheritance and innovation of traditional culture, but also pay attention to the cultural tourism industry, and explore the cross-border integration of digital technology, which are the vivid embodiment of the creative empowerment of Nansha culture in the Bay Area.
The person in charge of the Nansha District Culture, Radio, Tourism and Sports Bureau said that the Nansha District Cultural and Creative Competition has been successfully held to the third session, and the three cultural and creative competitions have attracted the participation of more than 4,000 designers, including more than 1,000 participants from Hong Kong and Macao, with a total of nearly 2,000 works collected and more than 300 experts and scholars participating. This has effectively helped young designers in the three places to better understand Nansha, and also provided an active innovation and entrepreneurship community for young entrepreneurs in Guangdong, Hong Kong and Macao, which has strongly promoted the integrated development of cultural and creative industries in the Greater Bay Area. At the same time, through the power of cultural and creative design, young designers are reshaping the traditional culture of Nansha and promoting the brand culture of Nansha to shine with new brilliance.
It is worth noting that the new "Digital Creativity" track in the third edition of the event has brought many surprises. In the digitally activated Tung Chung B&B Museum, people can tour the virtual exhibition hall through games; The scripted game set in Nansha Tianhou Temple provides visitors with a rich cultural experience; The digital collection made of sound data and images retains the style of the four seasons of Nansha by means of science and technology; The VR metaverse allows the audience to experience the charm of Nansha ...... 360° immersivelyThese cultural and creative designs allow us to experience the diverse charm of Nansha culture from a new perspective, expand the new space of Nansha's digital culture, and build a new impetus for the integration of culture and technology.
At first, the four northern men did not know much about the folk culture and customs of Nansha, but in the process of in-depth research and field investigations, we were gradually attracted by the customs of Nansha. Therefore, we want to work together to produce a project that can promote Nansha folk culture through our different professional capabilities, that is, this online virtual pavilion. Wang Yice, one of the creators of the gold medal work of the professional group of the award, "Exploring the Sand and Seeking the Customs-Nansha Intangible Cultural Heritage Folk Culture Virtual Exhibition Hall", told reporters that the virtual exhibition hall will digitally activate the folk customs hall of Dongchong Town, Nansha District through the performance of digital games, and the interactive three-dimensional dynamic vision of multi-information integration will bring you a 3D virtual reality environment, making it an online tool for tourism, teaching and entertainment. So that more people can visit the Nansha Folk Customs Museum without leaving home, so as to expand the influence of Nansha's intangible cultural heritage folk culture.
It is revealed that in the next 4th Cultural and Creative Competition, it is planned to tell the story of Nansha in the four dimensions of "cultural creativity + sports", "cultural creativity + business", "cultural creativity + patriotism" and "cultural creativity + intangible cultural heritage", attract more designers in the Greater Bay Area to devote themselves to cultural and creative undertakings, jointly light up creativity, help the prosperity and development of Nansha's cultural and creative industries, and work together to promote the cultural undertakings of the Guangdong-Hong Kong-Macao Greater Bay Area to a new height of win-win cooperation.
Liu Liqing Correspondents: Luo Ruixian, Chen Nanxi Photo: provided by the event organizer).