Why is BYD cutting prices at this time? If you have paid attention to the BYD Qin PLUS DM-i, you should remember that last year's BYD Qin PLUS DM-i Champion Edition 9When 980,000 yuan was listed, the slogan was "open the era of the same price of oil and electricity", and since then, the sales of Qin Plus DM-i have been rising, and finally locked in 307411 units, ranking third in the country. The first place in the country is Nissan Sylphy, 376109 Taiwan, and the second place is Volkswagen Lavida, 345879 Taiwan.
This time the BYD Qin PLUS DM-i Glory Edition is on the market, 7980,000 sales, the slogan is "electricity is lower than oil", think about it, who is the "oil car" it refers to? Isn't it the two mountains in front of you, Nissan Sylphy and Volkswagen Lavida?
Therefore, if you want to buy Sylphy and Lavida customers in the near future, don't rush to sell for the time being. Previous 9The 980,000 Qin may not be able to snatch away Xuanyi, Langyi's customers, and now 7980,000 Qin, they are really not necessarily BYD's opponents. Either adjust ** or adjust the configuration, Sylphy and Lavida will definitely have a big move, otherwise this year's sales will be very ugly.
There are three other reasons why BYD chose this time to reduce prices. First of all, in January 2024, BYD sold 20150,000 units, a year-on-year increase of 3314%。But Geely's sales in the same period were 21340,000 units, a year-on-year increase of 1105%。The monthly sales volume was overtaken by Geely, and BYD will naturally be a little nervous. This price reduction can be regarded as a riposte to peers, telling everyone here who is the king of the price of 100,000 yuan, and who has the absolute dominance of this price segment.
Secondly, BYD completed the sales task of 3.02 million units last year, of which nearly 380,000 units were contributed by Qin PLUS DM-i. There are so many models under BYD, and this one alone accounts for 1 10 sales. BYD's task this year is 4 million units, which will not be reduced in February and will be reduced in March. There are four quarters in a year, and the price is not adjusted in the first quarter, and the more passive it is.
Some people may wonder why BYD didn't announce a price cut in January? Because of the impact of returning to the city and returning to their hometowns in January, fuel vehicles sell better than new energy vehicles, and the reason is also very simple.
The data is the most intuitive, with a retail penetration rate of 40 for new energy vehicles in December last year3%, and by January this year, it had dropped to 328%, there is no doubt that BYD has driven this ** price reduction, and the penetration rate of new energy vehicles will definitely be rubbing up.
The third point is that car companies are increasingly understanding that the official drop is the marketing of the whole network, and a sharp price reduction may lose profits, but it also saves a lot of publicity expenses. So will you spend less than 100,000 yuan to buy the Qin PLUS DM-i Glory Edition, or continue to choose the joint venture car?