Why is the Buick Veran Pro obviously more than the three major mothers of Bima, Sylphy, Lavida, and Corolla, with more space, high configuration, and good power, but the sales are not good, and these three cars cannot be sold?
Two days ago, I helped fans consult Buick Veran Pro**, the guide price is 13990,000, the current discount can be around 60,000, the transaction price of the naked car is about 80,000, plus the purchase tax and insurance, the landing is about 90,000. Let's talk briefly about the advantages and disadvantages of this car. The advantages are actually obvious, 15T engine, 184 horsepower, 250 Nm, plus steel chain CVT, this power hangs the same level of competition, no matter how you look at it, it is slightly more passionate than the three mothers on the road.
The car of 90,000 yuan is also equipped with: 1025-inch dual screen, active braking, lane departure warning, lane keeping, full-speed adaptive cruise, sunroof, imitation leather seats, automatic air conditioning, exterior mirror heating, etc., horizontal comparison of the three mothers, the configuration is not worse than them. But Valeant just can't sell these three cars, why?
I think there are three main problems, one is that customers at this level buy trust, not product performance. In the eyes of most people, Buick has high fuel consumption and does not retain value, unlike Japanese cars with low fuel consumption and high value retention rate. Secondly, Valeant Pro has also had complaints from drivers with a screen on the car, which makes people more sure that the quality of this car may not be very stable. Finally, in addition to the 3-year 100,000 km warranty for the whole vehicle, Buick also gave an additional 8-year 160,000 km powertrain warranty.
However, since September 1 last year, only a three-year 100,000 km vehicle warranty has been given. Therefore, I missed the previous preferential policy, and some people always feel that it is a bit of a loss to buy now. It doesn't matter, the car market in 2024 is still very volatile. Wait and wait for the next year, ** will definitely be more beautiful, are you right?