Tesla's main models are the Chinese-made Model 3 and Model Y, and almost every once in a while, Chinese companies will launch a new product against the benchmark, and competitors are also striving to surpass the product specifications.
In the fourth quarter of 2023, BYD's sales of pure electric models surpassed Tesla's, becoming a new milestone. Tesla sold 4850,000 units, BYD 5260,000 units. Judging from the growth curve, BYD is likely to achieve annual overtaking in 2024.
Other car companies in China are also catching up, and in December 2023, Geely Automobile's new energy brand Zeekr shouted out"A new king should be established"slogan, showing the ambition to covet the supremacy.
In September 2023, Tesla did not hold an AI Day as it did in the previous two years and presented its progress in areas such as intelligent driving and artificial intelligence.
On January 24, 2024, Musk said in response to questions from institutional analysts that competitors would look at what Tesla was doing frame by frame"We found that these ideas were replicated", so Tesla discloses information carefully.
One industry observer has a point:"Companies like Tesla are good at'From 0 to 1'But when it comes to the stage of large-scale expansion and cost reduction, Chinese enterprises have natural advantages. "
Under the siege of Chinese car companies, Tesla has encountered growth bottlenecks in China. On the other side of the coin, Tesla is also a beneficiary of fierce competition in the Chinese market. Tesla has made its Shanghai factory one of its major export bases, fully enjoying the cost advantage of China's new energy vehicle industry chain.
Domestic industry insiders believe that the Chinese market and companies mainly choose to follow Tesla's intelligent driving technology route, and Europe, Japan and other car companies belong to another camp, so the competitors Musk refers to are Chinese companies.
Musk is fully aware of the strength of Chinese companies, and he said on January 24 that without tariffs and ** barriers, Chinese companies would beat most car companies in the world, and they are very good.
In 2024, Tesla products"Green and yellow"。Chinese companies will definitely seize the window period to seize market share.
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