The two "double flagships" of Han and Tang have transformed BYD from a "synonym for cheapness" into a benchmark for "million-level looking", reshaping the brand image and bringing a new direction to the electric vehicle market. Now, with BYD once again launching the clarion call of the first war, will the joint venture brand face the test of "cold winter"?
BYD uses its strong integrated production and marketing system to produce its own screws from small to small, and this self-sufficient model allows BYD to have unprecedented autonomy in pricing. And this year, BYD has transformed this advantage into a first-class advantage, and has launched a cost-effective Glory Edition, of which Han's ** range is 1698-22.580,000 yuan, Tang is 1798-21.980,000 yuan. This kind of ** is undoubtedly extremely attractive to mid-to-high-end models such as Han and Tang.
When it comes to these two cars, it has to be mentioned that their appearance and configuration have to be mentioned. On the basis of inheriting the BYD family-style "dragon face" design language, the Han and Tang Glory Edition also added new colors and more sporty design elements, which not only made the visual effect more attractive, but also achieved a performance that surpassed the best in texture. In terms of interior, the sense of light luxury technology is full, whether it is the interior theme color of "lotus gray", or the high-tech configuration such as the full LCD instrument panel and the 2K resolution central control screen, which are unforgettable at a glance.
In terms of configuration, the intelligence level of Han and Tang is also incomparable at the same level, and the high-end configuration of the whole car, such as intelligent voice interaction and intelligent driving assistance system, not only improves the safety and convenience of driving, but also represents BYD's deep accumulation in the field of smart cars. Such a configuration, in this ** range, can be said to be very competitive.
In the face of BYD's radical strategy and cost-effective products, traditional joint venture brands seem to be really facing a severe test. In the past, these brands had an advantage in the mid-to-high-end market, relying mainly on brand premiums and technological advantages. However, with the rapid rise of local brands such as BYD, especially in the field of electric vehicles, these advantages of joint venture brands are gradually being eroded.
So, how can joint venture brands respond to such challenges? First of all, they need to pay more attention to the cost performance of their products, and provide more competitive ** by optimizing the cost structure. Secondly, increase investment in technological innovation, especially in electric vehicles and intelligence, and win the favor of consumers with scientific and technological advantages. Finally, joint venture brands also need to deepen their understanding of the Chinese market and more precisely meet the needs and preferences of Chinese consumers.