On February 27, the 2024 Senge Smart Kitchen Appliance Excellent Dealer Summit was held in Hangzhou, launching the first shot of the new year in the industry!
20 years, start again
2024 is the 75th anniversary of the founding of the People's Republic of China and the 20th anniversary of the establishment of Senge Company. Facing the next journey, Chairman Fan Dezhong said in his opening speech: "We must serve the motherland and achieve ourselves with excellent results. Carry forward the "champion" spirit of never say die and work hard, and make due contributions to the high-quality development of China's integrated smart kitchen industry and to continuously meet consumers' pursuit of a healthy and happy life! ”
Hardcore official announcement
Three brand strategies**
In this summit, Senge launched three hardcore brand strategies**: the official announcement of the world champion spokesperson, the launch of the China Champion Kitchen Plan, and the launch of the National Healthy Diet Plan!
[a].
The world champions join hands again
Stabilize the "champion DNA".
With the launch of Senge's new advertising film, the new Senge brand spokesperson was revealed - world champion and "butterfly queen" Zhang Yufei! She is also a high-profile champion at Paris 2024!
[two].
"2 Plans" launched
Make full efforts to achieve great health
The launch of the "two plans" at the summit has also become a major highlight. "2024 China Champion Kitchen Plan" and "2024 Senge Champion Healthy Diet National Promotion Plan" are big brand strategies to serve "Healthy China" in the face of the era of great health.
"Whale Wash" is even more "surprise".
Demonstrate the power of champion products
At the summit, the eye-catching champion of the same smart kitchen appliance new upgraded new product - Senge Whale Washing Small Stove Z60 automatic intelligent washing integrated stove was released, once again demonstrating Senge's leading position and innovative strength in the field of intelligent kitchen appliances!
At the same time, Senge and Aowei Cloud Network released the "2024 Development Trend of Intelligent Washing, Steaming and Baking Integrated Stove Industry*** Guo Meide, President of Aowei Cloud Network, took the stage to interpret and share. It aims to create a new era of national quality life with the industry's first new technology, and lead the development and transformation of China's integrated kitchen appliances.
Blockbuster upgrades
Senge's 2024 brand strategic plan
The official announcement of the three major brand strategies is only the first step in the upgrading of Senge's brand strategy. Lin Danxia, director of the brand center, took the stage to share the brand strategic planning and upgrading of Senge in 2024.
As Mr. Lin said in his sharing: "The flowing water is endless, and it is more competitive." Find certainty from uncertainty, firm beliefs, do ascension, create influence, and empower marketing. "From the high-end occupancy endorsed by the national authority to the endorsement of the world champion to upgrade the brand image, in 2024, Senge will continue to deepen the systematic brand operation, further enhance the brand value in an all-round way, and make great strides towards a broader Chinese brand!
Ride the dragon and set off again.
Say goodbye to 20 glorious years.
Stick to the championship standard and attitude.
Senge has a new journey.
Struggle, Senge people.
Work together to sing together.