The price of gold rose sharply overnight, but young people bought more and more? Vipshop data is on

Mondo Social Updated on 2024-03-06

At the beginning of this month, both international and domestic gold prices rose sharply, especially the domestic gold prices hit a new high.

A jewelry store owner said that he had never seen such a high price of gold.

When I woke up, the domestic basic gold price was close to 490 yuan, and the gold price in gold stores soared to 637 yuan. I've been in this business for more than 20 years and I've never seen such a high price of gold. The manager of a listed jewelry company in Hangzhou bluntly said that the night soared, and everyone in the circle was shocked.

The news that the price of gold has risen quickly appeared on the hot search, triggering widespread discussion. **For a while, it became the focus of attention on social platforms, and related discussions emerged one after another.

Such a hot scene is just a small scene, and it has been constantly refreshed in the past year, but young people are buying more and more expensive it. On the one hand, there is a heated discussion on social platforms, and on the other hand, the action of placing orders is non-stop. This year, around the Spring Festival, the most typical, gold prices are high, but the traffic of major gold stores has ushered in a new high.

Young people who have not been dissuaded by the price increase have rushed in to buy the New Year**. On social platforms, there was also a hot search of Hangzhou girl's gold store queuing for an hour.

Compared with the offline boom, the liveliness of online consumption is no different. Taking Vipshop, which has become popular steadily in the past two years, as an example, it was originally a platform that sold clothing with a cost-effective advantage, but it was unexpectedly that there was also a first-class consumption fever. Since February 26, the sales volume of **ring pricing, **transfer bead pricing, and **pendant necklace pricing on the platform have increased year-on-year.

It is reported that some time ago, as the New Year approached, the consumption fever at Vipshop had begun, and many post-90s and post-00s had purchased ** as New Year's gifts. At its anniversary meeting, China** sales increased by 176% year-on-year, Lukfook jewellery sales increased by 41% year-on-year, and Luk Gui Fook sales increased by 37% year-on-year. There is also the most popular category of the Year of the Dragon, and from December, the sales of many gold jewelry of the Year of the Dragon have doubled year-on-year.

The popularity and high sales volume of online and offline show that the consumption is boiling. Even banks have taken action, and many banks have begun to sell gold bracelets in addition to gold bar products, which has also triggered a consumer boom. At present, many bank online apps have been robbed of popular ** jewelry.

Standing at the peak of history, where does the price of gold go? "Nowadays, the rise in gold prices has caused some anxiety, but judging from people's rising enthusiasm for consumption, in fact, the popularity of ** consumption is not destined to decline in a short period of time. With the arrival of the new year of 2024, it is certain that the ** consumption fever will still "run smoothly" in this year.

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