In 2023, China's auto industry will be booming, with production and sales exceeding 30 million units for the first time, new energy vehicles leading the way for 9 consecutive years, and foreign trade exports ranking first in the world for the first time!
In the past year, the industry has reached a new height, but it should also be seen that in the fierce competition, many problems have also been exposed. So, which brands are worth learning, what issues are worth noting, and what are the lessons to be learned? On the occasion of the upcoming 315, we have launched a series of reports called "Focus on 315" to take stock of the performance of major brands last year and their outlook for the new year.
At the same time, we have officially opened the complaint collection channel, no matter what kind of bad car problems you encounter, you can contact us through "Tiger Brother Says Car" **Tiger Brother Says Car Studio" Douyin, Kuaishou, ** number and other platforms.
315 this year, "Brother Tiger Says Car" joined hands with "Chief of Staff Says Car", "Uncle Tiger Says Car", "FM Lao Chang 315", and the four major anchors took turns to fight, just to make "car consumption more transparent"!
1. Introduction
Recently, Xpeng Motors has once again been on the hot search, and a Xpeng P7 is suspected of speeding out of control in the rain, flying directly off the road, and quickly after the collision. In the past, the pink Xpeng P7 surpassed the **medium vehicle, and the speed displayed on the dash cam was about 100 kilometers per hour, which shows how fast Xpeng is.
Subsequently, Xiaopeng P7 crashed into a roadside obstacle at the entrance of the road and flew out of control of the road, the vehicle was instantly**, it can be seen from another perspective**, after the collision, the vehicle rolled on the road several times, and the body instantly ** after landing, only the frame was burned.
In response, Xpeng Motors responded: "At 7:52 a.m. on February 29, a Xpeng P7 had a traffic accident at the intersection of Suzhentao Highway and Sijin Road, Wujiang District, Suzhou City, Jiangsu Province.
The local sub-district office of Suzhou City also responded to the accident, saying that the damage to the vehicle at the scene was relatively serious, and the accident was being further investigated and handled. The police have intervened in the investigation, ** it is not yet clear.
The accident sparked a high level of arousal. In addition to the sadness, the general opinion is that "it is difficult not to have an accident no matter what kind of car it is, whether it is a train or a gasoline car, and it is difficult to drive so fast on a rainy day." And among the many voices, there is one that is particularly "harsh".
The netizen said: "The problem of P7, the chassis is too low, the battery compartment is too forward, the non-mainstream battery manufacturers, the battery pack BMS, etc. are average, the speed of the car has risen, and the body strength has not risen." Generally, at this speed, the design is reasonable, and the body is likely to disintegrate, but it will not deflagrate."
In response to the comments of the above-mentioned netizens, many P7 owners couldn't sit still and began to question the safety of the vehicle, and in the face of the doubts of these owners, Xpeng Motors has not yet responded. However, new energy is easy to catch fire after a collision, and everyone knows it.
And once spontaneous combustion occurs, there may not be much time left for us, last year, "a SAIC Volkswagen ID 4X crashed into the toll station facilities instantly**, the driver and passengers did not escape from the car in time, and finally unfortunately died" The news is vivid.
But anyway, I hope you take this as a warning! On the same day (February 29), Xpeng also had the latest progress in its cooperation with Volkswagen.
Second, huddle together for warmth or take what you need?
In July last year, Xpeng and Volkswagen shook hands and will reach a long-term strategic partnership; In December of the same year, Volkswagen China officially took a stake in Xpeng Motors, holding about 499% of the share capital, becoming the third largest shareholder of Xpeng Motors.
According to the content of the agreement announced on February 29, the two parties will jointly develop two intelligent connected models for the Chinese mid-size car market, and the first two models have been confirmed to be launched in 2026, and the first product will be an SUV model.
In addition, the two companies also signed a joint procurement plan for parts to "further enhance the product competitiveness of the B-segment pure electric models jointly developed by the two parties by integrating the scale advantages of both parties and relying on the first-chain capabilities of the Volkswagen Group, reducing platform costs."
At present, Volkswagen's success and advantages in the field of traditional fuel vehicles are more like a "shackle" when the wave of electrification hits.
As for why the public chose Xiaopeng, in the previous "."Big and small cooperation", is it "borrowing chickens to lay eggs" or win-win cooperation? As mentioned in the article, compared with other new car-making forces, Xpeng Motors is more focused on technology research and development, especially XNGP based on Xpeng's XNET deep algorithm.
On the contrary, for Xiaopeng, it is more like "sending charcoal in the snow", after the announcement of the cooperation, on July 26, 2023, the US stock market opened, and the share price of Xpeng Motors plummeted, rising by more than 40% to 21$83.
Back to the present, it is worth noting that the recent stock price of Xpeng Motors has been somewhat unsatisfactory, and the stock price was as low as 78 USD. I don't know if the news of the latest progress of the cooperation announced this time can make Xiaopeng more comfortable in **?
3. An extraordinary 2023
At the beginning of last year, Xiaopeng Motors ushered in a wave of "self-help" adjustments, redivided the organizational structure, and invited Wang Fengying, the "iron lady" of the car rim, to be responsible for the reform of the ** chain and sales system.
In October of the same year, Li Feng, then the head of the purchasing department, was suspended and taken away because of corruption, and the internal department chief and above of Xiaopeng Motors were questioned and talked, and Xiaopeng began the road of internal anti-corruption.
*At the Xpeng G9 press conference, He Xiaopeng said: "There were 12 executives in the financial reports of Xpeng listed companies last year (2022), and there are only two executives left today. ”
Fortunately, Xpeng Motors' full-year delivery volume in 2023 will be 14090,000 units, an increase year-on-year in 2022, and there has also increased in revenue in each quarter, but it is still difficult to escape losses, but fortunately, it can be regarded as a "respite".
On February 18, the first day of resumption of work in the Year of the Dragon, He Xiaopeng, CEO of Xpeng Motors, issued an internal letter saying, "The performance should be more than doubled, the organization should supplement and complete all the shortcomings, and the operation should begin to take the first step towards high quality." ”
Epilogue
In other words, if you want to "double your performance", you must sell more than 280,000 units to achieve it, and on average, the monthly sales volume must be basically 2More than 30,000 units.
He Xiaopeng, CEO of Xpeng Motors.
In January this year, Xiaopeng sold 8250 vehicles, and the sales in February have not yet been released, which invisibly increases the sales pressure in the next month.
Part** originated from the Internet, please contact to delete the infringement).
Author: Yun Han.Like + Follow!
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