From Geneva to the world The internationalization journey of Chinese car brands was unveiled

Mondo Cars Updated on 2024-03-03

In recent years, the global automotive industry has undergone profound changes, and China's manufacturing industry, especially automobile companies, has made remarkable progress in the pace of internationalization and achieved overtaking in corners. The Geneva Motor Show, as an important event in the automotive industry, provides an excellent platform for Chinese car brands, such as BYD, to showcase their technological prowess and market strategies. At this exhibition, BYD not only showcased its latest electric vehicle technology, but also launched its self-developed DM-i super hybrid technology and the flagship model U8 of the high-end brand "Yangwang" to the European market, reflecting the Chinese brand's deep understanding of the future of mobility and the deep accumulation of technological innovation.

From a data point of view, the momentum of Chinese cars going overseas is strong. According to the data, from 2 million exports in 2021 to 4 million units in 2023 in just 11 months, this growth trend not only demonstrates the strong momentum of China's auto exports, but also reflects its increasing competitiveness in the global market. And BYD is definitely a leader in going overseas. Its annual sales of new energy vehicles exceeded 3 million units, and it continued to be the global new energy vehicle sales champion. Through the globalization strategy, we continue to expand overseas markets, and set up factories in many countries, and sell our products to more than 400 cities in more than 70 countries and regions around the world, which further enhances the international influence of the brand. In addition, through cooperation with global sports events such as Euro 2024, BYD not only demonstrates its sense of social responsibility in sustainable development, but also deepens its brand impression and contributes to the global green energy transition.

Despite its remarkable achievements, BYD still faces stiff competition from international brands. Through continuous technological innovation and market strategy adjustment, BYD has demonstrated strong adaptability, and the competitiveness of its products and technologies has been continuously improved. BYD's success in the top three of the "World Car of the Year" and "World City Car" at the World Car Awards, as well as other international awards, further proves the dual enhancement of BYD's technological innovation and brand influence.

BYD's success not only depends on its leading products and technologies, but also benefits from its in-depth layout of the entire industry chain and its accurate grasp of future market trends. From battery manufacturing to vehicle production to the development of energy management systems, BYD has achieved vertical integration of the industrial chain, ensuring continuous leadership in technological innovation and product quality. With these leading technologies, it also announced the acceleration of its globalization strategy and the beginning of a glorious first year. At the same time, BYD's leadership team has not only achieved success in the Chinese market, but also promoted the brand to the global market, demonstrating the global competitiveness of China's intelligent manufacturing.

The international success of Chinese auto brands is an important part of China's manufacturing transformation and upgrading strategy. In the face of profound changes in the global automotive industry, China's manufacturing industry is transforming from "Made in China" to "Made in China", attaching importance to technological innovation and brand building. BYD's breakthroughs in battery technology, hybrid technology, and intelligent driving are the vivid embodiment of this transformation and upgrading strategy. Through continuous technological innovation and market expansion, Chinese auto brands are gradually becoming a force to be reckoned with in the global automotive industry.

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