In the capital markets of 2023, we are witnessing a series of remarkable changes. At the same time, young people's consumption concepts are also quietly changing, and they pay more attention to cost-effectiveness and real needs when consuming, and are no longer easily swayed by the ** of capital.
Let's start by looking at the automotive market. In the past, auto companies relied on high-end positioning and brand premiums to earn huge profits. However, since the beginning of this year, many auto companies have lowered their ** to attract consumers. Behind this phenomenon, it reflects the rational attitude of young people towards car consumption. They no longer blindly pursue brand and luxury, but pay more attention to the performance of the vehicle, fuel consumption and**. In this process, cost performance has become an important consideration for young people to buy a car.
The same changes are happening in other areas. The withdrawal of online celebrity restaurants, the unsalable sky-high price of down jackets, and the decline in the sales of diamond rings all show that young people's attitudes towards consumption have become more pragmatic. They pay more attention to the value of the product itself, rather than being fooled by an illusory brand image. In this case, those companies that can provide cost-effective products will be more likely to win the favor of young people.
The rise of "special forces-style poor travel" is a vivid portrayal of the change in young people's consumption concepts. They are no longer pursuing luxury tours**, but through their own careful planning, they can experience more travel fun at a lower cost. This kind of poor travel not only allows young people to better experience the meaning of travel, but also reflects their rationality and pragmatism in consumption.
In the ice cream market, we can also see a noticeable change. In the past, sky-high ice cream attracted the attention of many consumers with its gorgeous packaging and high price. However, today's young people are more inclined to choose cheap ice creams that are friendly and have a good taste. This change in consumption concept has brought the ice cream market back to its essence and allowed consumers to enjoy the deliciousness brought by ice cream more truly.
The rise of the trend of TCM wellness is also an example of young people's attention to real needs. They no longer blindly pursue expensive health products and health regimens, but prefer to choose traditional Chinese medicine health preservation methods, such as Baduanjin, moxibustion, etc. These methods are not only the most affordable, but also more in line with young people's pursuit of a healthy life.
This change in consumption concept is both a challenge and an opportunity for the capital market and enterprises. Businesses need to pay more attention to the cost-effectiveness and quality of products to meet the needs of young people. At the same time, capital should also look at the market more rationally, no longer blindly pursue high profits, but focus on sustainable development.
In short, the change in young people's consumption concept marks the arrival of a more rational and practical consumption era. In this era, capital needs to adapt to changes in the market, and young people have become the dominant force in the market. They use their consumption behavior to send a clear signal to the capital market: cost performance and real demand are the king of consumption.