The Spring Festival is approaching, and I have noticed some interesting phenomena. There seems to be a noticeable change in everyone's behavior and attitudes.
If you can't buy a ticket, many people have to take the bus, but the experience is often exhausting. However, this year, everyone seems to have returned to their hometowns early.
After inquiry, I found that many people said that there are fewer opportunities to work outside the home, competition is fierce, and wages and wages are generally low.
Even if you work hard for a few months, you will find that after deducting daily expenses such as rent, food and drink, there is not much left, and you may even lose money.
As a result, many people choose to go home. After returning home, many people are no longer in a hurry to find odd jobs or part-time jobs. They seem to have lost their enthusiasm for making money.
When parents ask them how much money they make, they are either vague or become impatient, saying that money is not that easy to earn.
Everyone will be busy buying New Year's goods and preparing gifts for relatives during the Spring Festival. However, now that they have returned to the village, they are no longer active or talking loudly.
Parents see it in their eyes and understand that it is not easy for them to earn a living outside, and they cannot earn money. But they couldn't lose face in front of relatives and friends, so they took out the money they earned from farming to fill sausages and dry bacon.
This is true not only in rural areas, but also in urban areas.
They are no longer lavish on expensive shoes or chasing limited editions as much as they used to. Instead, they have become more pragmatic and rational.
These changes are surprising but not confusing. I believe that these changes are an inevitable consequence of social development. With the change of the economy and the improvement of people's living standards, people's consumption concepts and behaviors are constantly adjusting and changing.
These changes not only reflect the change of people's attitudes and values towards life, but also reflect the progress and development of society.
In the past, buying expensive items for the sake of face was a common mentality. People are worried that they will be looked down upon if they buy cheap items.
However, people are now paying more attention to practicality and cost-effectiveness, rather than blindly pursuing brands and luxury goods. This change is positive because it helps to drive sustainable development and progress in society.
They no longer think about outrageous and impractical goods, because they know that the money is their own and should not be spent indiscriminately for the eyes of others. This change has had a profound impact on brick-and-mortar stores.
People prefer to shop online because they can find cost-effective items after comparing them on multiple platforms. They are reluctant to pay for high rents, high wages, and high utility bills for brick-and-mortar stores.
Different from the previous attitude of young people who consume impulsively and in advance, they now prefer online shopping before consumption, and pay more attention to the cost-effectiveness of goods.
Young people have also become more rational in their attitudes towards electronics.
They no longer pursue expensive fruit mobile phones to show their identity and face, but choose domestic mobile phones of two or three thousand yuan, thinking that there are many styles and affordability. In terms of clothing, people have also begun to pursue cost-effectiveness. Those who did not wear non-foreign brands in the past have now begun to pay attention to domestic clothing, because they are of better quality, more styles, and more affordable.
On the contrary, the sales of affordable jackets, military coats, cotton clothes, etc. continue to rise. People's perception of consumption has really changed. More and more people are choosing to live simply and live for themselves.
They no longer buy impractical goods for the sake of face, but pay more attention to cost-effectiveness and practicality. This change is positive because it allows people to consume more rationally and are no longer swayed by the eyes of others.
In the three years since we wore the mask, we have become acutely aware of the difficulty of making money. Over time, consumers have become more rational.
Especially for those who have bought expensive properties in previous years, although interest rates have fallen, their incomes have also decreased accordingly, and the pressure to provide housing is still very high, so they can only cut back on their expenses and wait for the economy to improve.
In the process, we gradually understand the true meaning of life.
Our happiness does not depend on the eyes of others, but on how we feel inside. We no longer seek superficial face or vanity, but pay more attention to our own economic situation.
We are more inclined to buy practical things, focusing on cost-effectiveness and practicality.
This rational concept of consumption not only makes us more rational towards money and material things, but also makes us cherish every moment in life more.
Today's consumers are becoming more savvy, no longer overspending, and have reduced the behavior of the moonshine family.
They are more rational about shopping, and they can save money. This rational concept of consumption has been deeply rooted in the hearts of the people, have you also felt this change?