Recently, Jia Ling and her movie "Hot and Hot" have become the focus of heated discussions. Jia Ling publicly said that although the box office of the movie was high, the profit she could get was not much, which caused a series of controversies about whether she guided the hatred of the rich. So, what kind of business logic is hidden behind this? What should we make of this phenomenon?
First of all, let's review the relevant situation of Jia Ling and "Hot and Hot". In order to maintain the position of the box office champion of the Spring Festival, Jia Ling adopted a variety of marketing methods, including frequent hot searches, press releases, etc. At the same time, she also publicly stated that although the box office is high, there are not many that can really fall into her hands, trying to draw a line between herself and capital.
However, after an in-depth analysis, we will find that although Jia Ling can't get all the box office, she can still make considerable profits from it. The business logic behind this is actually very simple: the production and distribution of films involves multiple links, including investment, production, distribution, publicity, etc., and each link requires a lot of investment in money and manpower. Therefore, even if Jia Ling is the director and starring actor, she will not be able to enjoy all the box office revenue exclusively. But as a core member, she can still get a lot of money from it.
In addition to business logic, we also need to pay attention to Jia Ling's marketing strategy. Attracting audiences to buy tickets by hyping up the actors' hard experiences is indeed an outdated means. This kind of behavior is easy to arouse the audience's disgust and damage the actor's image and reputation. As viewers, we want to see the quality of the work and the strength of the actors, rather than endless hype and exaggerated publicity.
In addition, we should also think more deeply about the film industry. With the continuous expansion of the market and the increasingly fierce competition, the film industry is facing more and more challenges and opportunities. How to maintain innovation and vitality in this context? How to produce more high-quality, in-depth work? This is a question that every filmmaker needs to think about.
As one of the representatives of emerging directors, Jia Ling has the responsibility and obligation to bring new vitality and thinking to the film industry. She should pay more attention to the quality and connotation of the work, rather than relying too much on marketing to attract audiences. At the same time, we also hope that more filmmakers will pay attention to the needs and tastes of the audience, and create more excellent works that are in line with the spirit of the times and humanistic care.
In short, the controversy between Jia Ling and "Hot and Hot" is not just an isolated case, but also reflects some of the current problems and challenges in the film industry. We need to conduct in-depth analysis and thinking from multiple perspectives in order to find better solutions and development paths.