AI digital human replacement of live broadcast, is the last straw that crushes the anchor industry?

Mondo Social Updated on 2024-03-04

As long as you dress up properly and sit in front of the camera to explain the product, you can get a basic salary and dividends, and the threshold of this industry is low and the salary is high, so many people choose to join the live broadcast army and become a professional anchor. There are even many celebrities and well-known hosts who have gone live one after another, and "everyone can become an Internet celebrity" seems to have become a reality. With the development of AI technology, the live broadcast army has increased the army of virtual anchors.

Because of their low cost, high efficiency, and 24-hour live broadcast, these AI digital humans have made companies that want to reduce costs and increase efficiency choose to replace live broadcasts with virtual anchors.

The addition of virtual anchors has made many people **, in the future, AI will replace real anchors and occupy the field of live broadcasting, and there will be no longer even real people in the live broadcast room in the future!

But that's not why digital anchors are here.

1. AI digital humans can really effectively reduce the difficulty of live broadcasting.

Although everyone can start broadcasting, there are still a lot of difficulties for businesses that can really rely on traffic to monetize. Whether it is the equipment for broadcasting or the operation team, it requires at least tens of thousands of investments every month, and even then it is difficult to guarantee the effect of live broadcasting.

The emergence of digital anchors can reduce these risks, regardless of whether they have live broadcast experience or not, as long as they clone their images, they can start broadcasting directly with the help of digital systems. The cost investment is small, and the structure and speech of the live broadcast can be adjusted through the live broadcast review, so as to accumulate operational experience and avoid risks in the true sense.

2. AI digital humans can improve the flow of traffic in idle time.

No matter how good the live broadcast status of a live anchor is, people have limited energy and can easily get tired. But when it is not on the air, it means that there is no benefit, and the AI digital anchor will not be tired after 4 hours of broadcasting, which can help the anchor take over the live broadcast room during the break, bringing continuous benefits.

3. The emergence of AI digital humans is to replace some uncomplicated work and improve efficiency.

With the platform traffic vigorously supporting local life, many small and medium-sized businesses have obtained more **, but they put a lot of energy into live broadcasting, which is very energy-consuming, and AI digital humans only need a computer and a system to start broadcasting, and they do not need to spend a lot of time to manage. Liberated manpower. Even if you want to have a part-time side hustle through live broadcasting, as long as you clone yourself through the rain dolphin digital human system, you can let him broadcast live for you.

Today, no matter how mature AI technology is, its role is not to replace the anchor industry, but to bring higher benefits as a tool, so that both businesses and people who want to get involved in this industry can solve difficulties and get more opportunities.

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