Xingdesheng Technology (Suzhou) Co., Ltd. (hereinafter referred to as Xingdesheng) is mainly engaged in the research and development, production and sales of micro and special motors and related products. The company's micro motors and related products are mainly used in the field of cleaning appliances represented by vacuum cleaners, and have been simultaneously developed to other terminal applications such as power tools and garden tools. The company's micro motor products have a leading market share in the field of vacuum cleaner segments. Recently, the company has successfully obtained the registration approval and will be listed on the main board of A-shares.
*: Photo.comAttaches great importance to research and development, and has won a number of honors
The micro motor industry is a multi-disciplinary, multi-technology interdisciplinary industry, covering motor shape design, control system, structural process, integration and testing and other technologies, the core technology requirements are higher, and the company's products are mainly used in the field of clean electrical appliances represented by vacuum cleaners, and the product update and iteration speed is fast.
The R&D department of Xingdesheng is equipped with a large number of experienced R&D and design talents with high-level professional knowledge, and has strong core competitiveness in electromagnetic optimization design, motor drive software and hardware design, aerodynamic design and other aspects of high-speed and high-efficiency rare earth permanent magnet motors. By studying and judging the latest technology and application development trends in the market, the company can continue to develop diversified motor products that meet market demand, and help customers achieve multi-level design requirements for performance, shape, and structure. With excellent R&D and production strength, the company has been rated as "High-tech Enterprise", "Little Giant" Enterprise of Jiangsu Province, "Peak Enterprise", "Key Enterprise of Plateau Industry", "Jiangsu Provincial Enterprise Technology Center" and "Jiangsu Engineering Technology Research Center".
Xingdesheng's micro motor products are mainly used in the field of cleaning appliances represented by vacuum cleaners. After years of R&D and innovation, the products produced by the company have a very high level of competition in this segment.
In terms of product development, the company pioneered a high-speed brushless motor with a diameter of 45mm; Successfully developed the Y series wet and dry motor with invention patent; Succeeded in developing a high-power, ultra-lightweight motor weighing only 120 g.
At present, the company has completed the business integration in the field of battery and motor control, and formed a "three-in-one" systematic solution with motors, battery packs and motor controllers as the core. Compared with its direct competitors, the motor control system developed and manufactured by the company takes the lead in adopting non-inductive sinusoidal vector control, which realizes the advantages of small pulsation and low noise. Under the background that brushless DC motors have gradually become the mainstream motors in the market, the company actively carries out the design and development of systematic solutions, and has formed the R&D and manufacturing capabilities of brushless DC motors from structural design, electromagnetic optimization, and motor drive software and hardware design.
Gain customer recognition
The motor industry has a high degree of market maturity and fierce competition, and enterprises with large-scale production capacity can ensure that they can gain a foothold in the market and get developed. At present, the company's annual production capacity of micro and special motors has exceeded 60 million units, and the continuous improvement of automation, large-scale procurement and production process make the company have a greater production cost advantage.
The company's product research and development mainly focuses on the field of cleaning appliances represented by vacuum cleaners, and the company continues to maintain the research and development of cutting-edge products and technologies and provide customized services accordingly for the characteristics of downstream vacuum cleaner products, a wide variety of forms, and the continuous introduction of new technologies and new functions.
Over the years, benefiting from the company's strong R&D strength, outstanding product quality and stable delivery capabilities, the company's products have been favored by many well-known cleaning appliance brands at home and abroad, such as Bissell, the No. 1 vacuum cleaner brand in North America, TTI, the world's leading electrical appliance manufacturer, iRobot, a leading enterprise in the sweeping robot industry, and well-known domestic electrical appliance brands Ecovacs, Roborock, Midea, Delmar, etc. In the process of cooperation with large international brand customers for many years, the company's micro motor products have formed an excellent reputation and reputation, and over the years have continuously won awards and honors issued by many well-known enterprises including Black & Decker, Electrolux, irobot, Panasonic, LG, Midea and so on.
Raise and invest to optimize the production capacity structure and build brand advantages
In recent years, national policies and industry regulations have provided strong support for the company's motor manufacturing industry. The "14th Five-Year Plan" clearly proposes: adhere to independent and controllable, safe and efficient, promote the upgrading of the industrial base and the modernization of the industrial chain, maintain the basic stability of the proportion of the manufacturing industry, enhance the competitive advantage of the manufacturing industry, and promote the high-quality development of the manufacturing industry; In November 2021, the Ministry of Industry and Information Technology and the State Administration for Market Regulation jointly issued the "Motor Energy Efficiency Improvement Plan (2021-2023)", which clarified the key task requirements for the promotion of high-efficiency and energy-saving motors, and proposed that "by 2023, the annual output of high-efficiency and energy-saving motors will reach 1."700 million kilowatts". From the perspective of national policy, China's micro and special motor and related products manufacturing industry will form a good development prospect in the medium and long term, and form a strong policy drive for the industry in which the company is located.
In recent years, with the public's pursuit of high-quality life, cleaning habits have changed, especially the emerging markets represented by China have gradually become a new growth point in the clean electrical appliance market, and the penetration rate has been increasing; At the same time, various emerging channels such as live streaming and short delivery have accelerated the popularization and promotion of clean electrical products in the consumer market, and promoted the growth of the market demand for micro and special motors.
In this context, Xingdesheng went public in a timely manner, raised investment and expanded production, and is expected to better seize the development opportunities of the industry.
The company's IPO fundraising projects include: an annual output of 30 million sets of brushless motors and control systems, 5 million sets of battery pack expansion projects, R&D center construction projects, brushed motor technical transformation projects, and replenishment of working capital.
With an annual output of 30 million sets of brushless motors and control systems and 5 million sets of battery pack expansion projects, the company will directly expand the company's existing production scale, increase the company's market share in the vacuum cleaner motor market and simultaneously develop new product fields such as industrial fans. The project will expand the product line of brushless motors to better meet market demand; further expand business breadth and enhance synergy; Enhance the technical strength of R&D and maintain the leading position.
The R&D center construction project will effectively improve the existing R&D environment, improve the R&D system and R&D technical personnel allocation, and is an important measure to continue to strengthen the R&D strength and consolidate and maintain the company's technological advantages. The project will help improve core competitiveness and increase market share; It is conducive to seizing the opportunities of the times and forming brand advantages; It is necessary to speed up the development of new-type industrialization.
The technical transformation project of brush motor aims to upgrade the machinery and equipment of the existing production line and the intelligent transformation of the workshop, improve production efficiency and reduce labor costs. The completion of the project will improve the intelligent manufacturing level of the existing production line, reduce the production cost of products, and improve the company's profitability.
The company has been focusing on the motor industry for nearly 20 years and is a high-tech enterprise integrating R&D, production and sales. Adhering to the tenet of "creating value for customers, creating a platform for employees, creating benefits for shareholders and creating wealth for society", the company continuously strengthens R&D and innovation, improves product quality, and is committed to providing the best performance for global clean electrical products and helping global consumers improve their quality of life.
Next, the company will take this listing as an opportunity to continue to adhere to technological innovation, improve product development and application capabilities, and increase product added value; We will continue to adhere to the policy of quality first, continue to promote the construction of automated production lines, optimize the allocation of production resources, improve production scale, and enhance product quality and stability through the introduction of advanced production equipment and technology. In addition, the company will also strengthen the existing business ideas, vigorously promote brand building, expand the influence and market share of motors in the application fields related to clean appliances, and increase overseas layout, and strive to become a benchmark enterprise for micro and special motors related to clean electrical appliances in the world. At the same time, the company will continue to tap its business potential, especially in the multi-scenario application of brushless DC motors, maintain the steady growth of its existing business, and increase investment in emerging fields such as smart home, environmental engineering, new energy vehicles and industrial robots to meet its own market expansion needs.