During the Spring Festival, Sora's screen swiping once again amplified people's imagination of AI.
As OpenAI's first large-scale model of Wensheng, SORA not only created a record for the duration of generation, but also realized the two-layer ability of understanding the real world and simulating the world, so that "digital humanization" can be reflected in reality.
In fact, AI has penetrated into hundreds of industries, and the technology industry, which is keenly aware of trends, has already entered the game one step ahead. This turbulent trend is especially evident from the 2024 MWC Barcelona exhibition just held.
As one of the most influential exhibitions in the field of mobile communications in the world, MWC is regarded as the vane of scientific and technological development and technological evolution throughout the year.
Like CES, AI once again occupied the C position in the audience and became the direction embraced by all technology giants. It is worth mentioning that more than 300 Chinese companies participated in this exhibition, whether it is in the field of 5G or AI, Chinese technology has shown a strong influence.
Focusing on smart terminals, Honor, a domestic mobile phone manufacturer that deployed AI as early as 2016, is particularly "eye-catching". A number of innovations based on platform-level AI have not only become the focus of the scene, but also become the object of a number of overseas ** reports.
It is understood that Honor released a new AI-enabled full-scenario strategy at MWC, launched platform-level AI empowerment, human-centered cross-OS experience and new human-computer interaction based on intent recognition, as well as a series of smart devices such as Honor Magic6 Pro and AI PC Honor MagicBook Pro 16 jointly innovated with global partners, among which Honor Magic V2 RSR Porsche Design Edition won the MWC "Best Product Award" （glomo best in show）。
This is the second time that a Chinese technology brand has won this award after a five-year hiatus. Known as the "Oscar" of the technology industry, the MWC "Best Product Award" became the focus of the audience as a condensed work of Honor's high-end products, attracting the audience to experience it. The award is open to all products and devices released during and on the eve of the 2024 exhibition in the field of mobile phones.
Chinese device manufacturers competing with Honor also performed well, with Huawei, OPPO, and Xiaomi nominated for multiple awards. However, the "Oscar" of science and technology fell to Glory, which not only demonstrates Honor's innovation and leadership in the field of mobile phones, but also witnesses the birth of a new benchmark for Chinese brands in the global high-end mobile phone market, and has become a powerful footnote for Chinese technology companies to enter the world stage.
Zhao Ming, CEO of Honor, received a number of awards, including Glomo Best in Show.
What's more worth mentioning is that at the exhibition site, the five AI giants (Microsoft, Google, Qualcomm, Intel, NVIDIA) jointly stood for Glory, which is an unusual scene that also means that Glory, which has experienced the darkest moment, stands on the global technology stage.
Microsoft, Google, Qualcomm, Intel, NVIDIA, the world's five AI giants collectively helped Glory.
Honor's global launch conference in-depth ** artificial intelligence era embraces the future vision of open innovation", overseas **harper'S Bazaar Mexico said. With the help of this event, Honor not only depicted to the world a beautiful picture of the interdependence and mutual promotion of various subjects based on the AI era, but also let us see the possibility of Chinese manufacturers surpassing "closed" with "openness" in the AI era, breaking Apple's dominance.
AI may become the winning way for Android manufacturers to challenge Apple
17 years ago, it was equipped with a piece of 3.The 5-inch multi-touch screen and the iPhone with a neat app have changed the direction of the smartphone tide and put the Internet in everyone's pocket.
Soon after, it was powered by iPhone OS 20 iPhone 3G, another epoch-making product, the App Store, has become the cornerstone of Apple's ecological empire, and has established a closed ecological garden surrounded by early developers, and Apple acts as the manager of the garden.
All third-party iPhone software is distributed through Apple's official channels, and users can only install the software through the App Store**. In the wild growth of the free market, Apple has relied on a series of standards and norms delineated, as well as its own promotion and implementation of App review rights, which has indeed made a comfortable and worry-free experience, defeated "freedom", and achieved the prosperity of iOS. Even in the more than a decade since, Android, which is known for its openness, has more or less borrowed this model.
However, the stronger the business organization, the more it needs to be continuously scalable.
After experiencing a surge with the iPhone smart device, the closed ecosystem makes it difficult for developers who have eaten enough of the early dividends to find a growth mechanism. In addition, all iOS paid software needs to use Apple Pay to pay, and popular games and social software are connected to Apple's payment system, and even need to pay an additional commission of up to 30%, which also makes third-party software that has already entered the stock market miserable.
As Zhao Ming, CEO of Honor, said: "If there is a lack of competition and cooperation between industries, the future of the entire industry and industry will be drawn." ”
In addition, Apple's pain of closure is also reflected in ecological interconnection. If users want to have a smooth and seamless connected experience, they must use Apple's family bucket, and even in the face of "innovative toothpaste", Apple users have to think twice because of the ecology.
The discussion of the superiority and inferiority of openness and closure has gradually tended to the side of healthy competition. The emergence of AI technology represented by large models has allowed the industry to see new possibilities, and Android manufacturers have found an opportunity to surpass Apple's iOS, and a new innovation cycle has arrived.
How can AI become an opportunity to subvert "closed" with "openness"?
First of all, the AI technology represented by the large model is a human-centered technology, whether it is OpenAI, Sora, or Honor's platform-level AI, it is to let technology understand people, serve people, or help people quickly call various software and hardware resources like a plug-in brain to respond to the temporary needs or future needs of users.
On the one hand, it provides users with a more natural and direct service channel, and users no longer need to adapt and learn machine language; On the other hand, it has also found a growth path for the third-party ecosystem - relying on AI can recommend services to customers more accurately and proactively, jumping out of the passive click mode.
In addition, the impact of AI technology has transcended the boundaries of a single industry, and the innovative forces of all walks of life are booming, and closer cooperation and exchanges between different fields are being stimulated, so that a single "smart" terminal can leap forward in the direction of a full-scenario "smart" terminal.
At MWC 2024, we saw Honor unveil Magic OS 8., a human-centric, AI-enabled, personalized full-scenario operating system0。This is a set of system construction that breaks away from the device-centric, breaks the original closed system with openness, and solves the problem from the consumer.
Honor's AI exploration is moving towards the right trend of AI development. The closed nature and innovation inertia of Apple's iOS at the beginning are destined to be unable to make comprehensive changes at the first time, and this is also an opportunity for Android manufacturers.
A human-centric, all-scenario AI strategy
The AI war of major Android phone manufacturers has begun.
On February 18, Meizu announced that it would stop the new project of traditional "smartphones" with All in AI; On February 20, OPPO also held an AI strategy conference, opening AI development tools and calling on developers to make AI applications together; At MWC 2024, Xiaomi highlighted the Xiaomi 14 Ultra with an AI large-scale computational photography platform; Samsung also unveiled its first AI phone, the Galaxy S24 series.
Although the AI power of major manufacturers is different, from the perspective of everyone's specific actions, it still stays at the level of volume function, volume model parameters, and volume generation capabilities, which does not seem to be the top priority of mobile phone manufacturers. So what should be the positioning of AI in mobile phones? Who really understands AI phones?
I think that many manufacturers have a big misunderstanding about AI mobile phones, thinking that mobile phones with generative AI capabilities are called AI mobile phones, which is not accurate. A real AI phone should understand the user and can evolve. Honor CEO Zhao Ming said.
Human-centric" AI terminal understanding.
Honor's focus on AI is platform-level AI, which is an innovation in the underlying logic.
First of all, on the operating system, reconstruct the system with AI. At the same time, it will open up cooperation with other AI service providers to integrate a variety of AI services. We can think of Honor's platform-level AI as a "smart supermarket" of the future, with a dazzling array of products representing third-party AI services, and a series of platform-level capabilities such as smart shelf management and smart service systems in supermarkets are Honor's core competitiveness. When you come to such a supermarket, you only need to indicate your intentions, and the goods will be automatically delivered to you. Even after many times of shopping, the smart supermarket will take the initiative to select products according to your taste preferences, party arrangements, etc., and understand you more and more.
And the AI phone should be a phone that really understands you, understands your intentions, and realizes subversive interactions. "Intent-based" interaction is a new human-computer interaction paradigm created by HONOR's platform-level AI.
Under this paradigm, platform-level AI will analyze the user's intent, for example, when the user receives an invitation message, the mobile phone will automatically analyze the semantics of this message, refine the key time and place, and then go directly to the memo app, taxi app, etc., saving the user cumbersome operations. As soon as the thought moves, the interaction is complete.
Honor named such an interactive innovation "Any Door", like the Magic Gate in the comics, where users come up with a place in their minds and can reach it by opening the door. Behind this innovation is Honor's understanding of AI, as Zhao Ming said: "We use AI to enable services, and realize the transformation from people looking for services to services finding people." "It's really a combination of idea and action.
HONOR demonstrated the interactive function of "Any Door" at MWC 2024.
At the same time, Honor is also unleashing system-level AI capabilities to more products and cross-terminal scenarios - a human-centric all-scenario AI strategy. At MWC 2024, when Honor demonstrated the Magic6 Pro's eye tracking technology, users can open the app by simply looking at the mobile phone, and when they look at the function buttons such as reversing or starting in the car control app, they can control the vehicle to complete operations such as starting, stopping, moving forward and backward, demonstrating the great possibility of human-computer interaction based on intent recognition.
And that's just the beginning.
The aforementioned Honor's first AI PC MagicBook Pro 16 is an epoch-making product that Honor has broken down the barriers between Windows and Android operating systems by uniting global technology giants such as Microsoft, Google, Qualcomm, NVIDIA, and Intel. Files on the phone can be dragged and dropped directly into the computer by keyboard and mouse, and this interaction even breaks down the barriers between operating systems.
And with the help of HONOR's platform-level AI capabilities, the HONOR MagicBook Pro 16 can achieve up to 8 channels of concurrent services, including network sharing, screen sharing, keyboard and mouse sharing, camera sharing, window sharing, file sharing, call sharing, and notification sharing, so that users can get an uninterrupted experience when performing multiple tasks at the same time.
Honor's brand-new AI-enabled all-scenario strategy.
Such platform-level AI capabilities can not only bring convenience to users, but more importantly, bring demand to other terminal vendors and bring value to various AI service providers.
This also means that in the future, not only Honor's products can share AI capabilities, but also Honor's products can freely flow with products equipped with other operating systems, including Apple devices, HarmonyOS devices, etc.
When platform-level AI based on open systems achieves such an extent, do we still need closed systems?
Sail to "world glory".
If you ask the audience of MWC 2024 which scene is memorable, I believe many people will mention the historic moment when the five tech giants stood for glory.
This picture is undoubtedly a tribute to the trend of openness in the AI era, and the best footnote to Honor's vision of openness beyond closure. In the history of the development of the science and technology industry, it has been proven time and again that openness will replace closure, and the "wisdom" of the city will overcome closed-door construction.
But we can't help but wonder why the tech giants chose to cooperate with Glory
First of all, the glory product system is rich enough, and the technical strength is also in the leading ranks. Moreover, from terminals to applications, Honor's exploration of AI technology has maintained a high degree of frequency with technology giants, and it can also attract more partners to explore more possibilities in the historical opportunity of AI equipment in the first year.
Second, in the longer term, tech giants who truly understand the future of AI also understand that only by breaking down barriers can a future flourish. Supporting Honor's open development is not only in the self-interest of tech giants, but also in the common interest of the entire tech industry.
The cooperation between Microsoft and Honor shows its depth in the real-time resource optimization and cross-device interconnection of the Honor MagicBook Pro 16. Mark Linton, vice president of Microsoft's Device Partner Group, said, "In this era of rapid technological development, collaborating with a partner like Honor allows us to revolutionize global connectivity. With the launch of the HONOR MagicBook Pro 16, we will bring powerful Windows and Azure voice service capabilities to users, demonstrating the potential of AI in the cloud and on devices, empowering organizations and individuals to achieve more possibilities." ”
In its long-term partnership with Intel, Honor leverages the strengths of Intel Core Ultra processors to provide users with a more powerful AI experience. "Together with Honor, we will bring users AI experiences that unleash the potential of everything from productivity and content creation to gaming, while continuing to raise the bar for system design," said Dawei Feng, vice president of Intel's Client Computing Group and general manager of Intel's Client Computing Group. ”
The Honor Magic6 Pro is equipped with the Snapdragon 8 Gen 3 mobile platform, which is a mobile platform carefully built for generative AI, and the cooperation between Qualcomm and Honor brings users a variety of AIGC capabilities, including Q&A, creative text generation, lyrics creation, ** writing, and accurate document summarization, demonstrating the potential of the integration of mobile phones and AIGC capabilities.
These in-depth and close cooperation have also helped Honor release a very positive globalization signal at MWC 2024. Zhao Ming once said that he would continue to make efforts in the European market and hit the high-end. This time with the five AI giants on the same stage, it is undoubtedly a strong boost to Honor's market development strategy.
Today, HONOR's platform-level AI integrates global innovation and heralds the beginning of technological change. While breaking the rigid pattern, the glory of openness also makes more enterprises realize that the dividends of the AI era are no longer the patent of a few people, but the common resource of all mankind.
Another inspiration of AI for Honor is that the core strategy of our future global market development is to combine and resonate with China's best industrial chain resources and global innovation. Zhao Ming believes that "we can quickly realize many ideas, concepts, and strategies through pressure investment." When we make use of China's industrial chain capabilities, and we have such capabilities and value presentations, global innovation resources are also willing to take the initiative to move closer to us. ”
During the MWC period, Honor rode the wave of generative AI and cooperated with technology giants such as Google, Intel, Microsoft, NVIDIA, and Qualcomm to launch a series of smart devices such as Magic6 Pro and the first AI PC MagicBook Pro 16, and released a new AI-enabled full-scenario strategy, driving the innovation resonance of China's industrial chain and the world.
Author: Zheng Mingze.