The core goal of rural operations is to guide indigenous people to return to their hometowns, promote new farmers to go to the countryside, and attract consumers to the countryside. We must not just stop at advocating the idyllic poetry of the countryside, but also see the core of the current rural construction force - urban and rural amphibious people.
This group of people can effectively promote consumption, entrepreneurship, investment, and life to the countryside, bringing new vitality and opportunities to the countryside.
Urban and rural amphibians usually have careers in the city, enjoy the convenience and prosperity of modernization, they may be white-collar workers, blue-collar workers, or freelancers, however, deep in their hearts, they have never been able to give up their attachment to the countryside, this emotional bond may stem from the love of their homeland, or may be the yearning for nature and rural life.
The lifestyle of urban and rural amphibians not only allows them to experience the prosperity of the city and the tranquility of the countryside, but also makes their lives more colorful. They introduced the modern civilization of the city into the countryside and injected new vitality into the development of the countryside. At the same time, they also pass on the traditional culture and values of the countryside to the city, providing urban residents with a more diversified lifestyle and perspective.
As an important link connecting urban and rural areas, urban and rural amphibians not only enjoy the prosperity and convenience of the city, but also maintain their love and attachment to the countryside. Their way of life not only enriches their own experience and experience, but also makes a positive contribution to the exchange and development between urban and rural areas.
As all parties involved in rural operations, we need to become urban and rural amphibious organizations, dare to innovate, stand at the forefront of the trend, and actively participate in the cause of rural revitalization.
Urban and rural amphibians are based on the two identities of a person, whereas urban and rural amphibian organizations are based on two members of an organization. In today's rural operations, urban and rural amphibian organizations are more practical than urban and rural amphibians, and they are also more stable, durable, and flexible.Urban-rural amphibious organization is a new form of social organization, which aims to promote exchanges and cooperation between urban and rural areas and promote the coordinated economic and social development of urban and rural areas.
The members of the urban and rural amphibious organizations usually come from two different fields, urban and rural, and they come together through common goals and values to jointly develop new models and paths for urban and rural development. This form of organization not only helps to strengthen the connection between urban and rural areas, promote resource sharing and complementary advantages, but also helps to narrow the gap between urban and rural areas and promote common prosperity between urban and rural areas.
Urban and rural amphibious organizations, which are also urban and rural mutual aid organizations, play the following roles in rural operations:
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1. Work together and help each other. The core of rural operation is talent, and local villagers often lack experience in planning, design, organization, marketing and management, while most of those who have experience from the city are reluctant to return to the countryside to work, which leads to the scarcity of rural operation talents.
In fact, through the establishment of amphibious organizations, members from the city based on their own advantages, play the role of operation, management, guidance, training, and even part-time, and the members from the countryside themselves are part of the charm of the countryside, they bring their own traffic, their own customs, their own warmth, and at the same time, based on their local scale, convenience, flexibility, accessibility, as the main force of rural operations.
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2. Build a communication platform. Urban and rural amphibious organizations can regularly hold various activities, such as forums, salons, inspections, trainings, etc., so that members of urban and rural areas can understand, exchange and cooperate with each other, and jointly develop new ideas and new models of urban and rural development.
For the countryside, all outsiders must have enough sincerity and low profile, and have a mentality of integration, not of salvation. All outsiders are empowering and serving, not preempting, encroaching and plundering. China's rural society has its own unique spatial structure, production structure, life structure, and cultural structure, although it has withstood the impact of modern civilization, but still has a solid foundation.
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3. Promote the integration of resources. Urban and rural amphibious organizations can integrate urban and rural resources, form complementary advantages, and jointly promote the development of urban and rural economies. For example, cities can provide technical support, capital investment, and market access to rural areas, while rural areas can provide ecological products, tourism resources, and cultural experiences for cities.
We have longing and expectation for the countryside, precisely because the countryside has what the city does not have, especially the poetry and wine pastoral in the countryside, which is the healing of the countryside to the city. We cannot ignore the promotion of urban industrial civilization to rural development, which is the engine and driving force for the whole society to move forward, and we look forward to the city feeding back to the countryside.
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Fourth, promote innovation and development. Urban and rural amphibious organizations can promote the upgrading and innovation of urban and rural industries by introducing advanced technology and management experience. At the same time, organizations can also provide training and learning opportunities for urban and rural members to help them improve their own quality and ability, and enhance their sense of innovation and innovation.
Of course, we can't preconceive that the city represents the advanced and the countryside represents the backward, and the so-called people have superior people, which should be a process of mutual learning and mutual blessing.
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5. Strengthen policy advocacy. Through in-depth research and policy research, urban and rural amphibious organizations can provide useful suggestions and references for the formulation of relevant policies. At the same time, organizations can also provide legal advice and rights protection services for urban and rural members to protect their legitimate rights and interests.
The main body of rural operation itself should be the villagers, but in the early stage of rural operation, the villagers' awareness is weak, or they are powerless, and often take a wait-and-see attitude, resulting in the inability to exert their strength, and it is necessary to guide participation, train skills, and improve cognition, and the villagers' participation and enthusiasm have been improved, and the villagers' sense of self-confidence, gain, and happiness has been strengthened, and the goal of rural revitalization has been naturally achieved.
The premise is that someone builds an urban and rural amphibious organization, takes the initiative to build a platform for the integration of urban and rural talents, and promotes its exchange, cooperation, influence and integration, and the core of building such a platform is not to deceive the people and seek benefits for the people.
In short, urban-rural amphibious organizations are a useful new form of social organization, which can provide strong support for urban-rural exchanges and cooperation. By strengthening organizational construction, giving full play to the role of organizations, and promoting innovation and development, we can promote the coordinated development of urban and rural economy and society, and make positive contributions to the construction of a harmonious society.
List of high-quality authors Author: Mu Yao (agricultural tourism empowerment and rural operation from ** "See the Owner" founder).