Past data shows that in China,There are nearly 400 million female consumers between the ages of 20 and 60, they are in control every yearUp to 10 trillion yuan in consumer spending, constituting the world's third largest consumer market. Female consumers with significant decision-making power often have a multifaceted role, and they are:A mother, a wife, a professional talent, a creative artist, a brave explorer, and a shaper of a better life。They care for others and are committed to contributing to the happiness and harmony of their families. They are self-conscious, unconstrained by traditional societal expectations, and fully love life. They need immediate happiness as well as long-term happiness.
Blossom when you're happy! is a symbol, representedThe expression of self in women's hearts also explains the abundance, joy and satisfaction of the heart. On the occasion of "Women's Day" in 2024The Economic Observer joined hands with RT-Mart to take the theme of "Blossoming when you are happy".to"Quality", "Individuality", "Soberness", "Fun", "*Empathy", "Healthy Life".and so on, to explain the life and consumption status of contemporary women, the following are five trend insights:
Happy Blossoms" comes from RT-Mart's 2024 theme of "She Makes Life Bloom".Be grateful to every "she" who makes life bloom, and give women more encouragement and support. "Happy Blossoms" explains the consumption life of contemporary women, and also shows the positive and optimistic life of contemporary women, women can be multi-faceted, or they can only be the happiest themselves, find happiness from small things, and make every life bloom like a flower.