To marry my daughter, you must have eight Phoenix bicycles, not miscellaneous brands. ”
This is a plot in the recent hit drama "South to North".
The old item Phoenix brand bicycle also instantly became the focus.
In the play, Cai Xiaonian and Yanhong talked about marriage, and the mother-in-law made this request.
Cai Xiaonian was dumbfounded when he heard this.
Not to mention eight, even if it is in the compound, it is difficult to have a Phoenix brand.
So, Cai Xiaonian decided to fight.
Do you have to have a phoenix card? ”
The mother-in-law immediately glared, and Cai Xiaonian was so frightened that she shut up.
And the mother-in-law seems to be embarrassed, but it is actually a test.
Someone is asking, "Aren't you just a bike?" Is this request from the mother-in-law excessive? ”
People who have not experienced the 70s may not know the "gold content" of a Phoenix brand bicycle in that era.
Phoenix bicycle
Now the three major things of marriage usually refer to the house, car and ticket.
In the seventies and eighties, it was popular to use the "old three" to measure the wealth of a family.
This "old three" refers to:Bicycles, sewing machines and watches.
Let's talk about this "luxury car" first.
At that time, the three most famous brands in cycling: Flying Pigeon, Perpetual and Phoenix.
Among them, the Phoenix brand is definitely a celebrity in the bicycle industry.
At that time, if you had a Phoenix bicycle, it was equivalent to driving a Mercedes-Benz.
A Phoenix brand bicycle** is about 180 yuan, while the salary of ordinary workers is about 30 yuan per month.
In other words, if you don't eat or drink, you can only afford to save half a year's salary.
It's not enough for you to just have money, you have to trust your relationship and get coupons.
In that era of scarcity of materials, in-demand goods had to be purchased with coupons.
Therefore, owning a Phoenix brand bicycle is equivalent to "showing off wealth".
You ride out, and there will be envious eyes.
You put it at the door, and someone will stop and watch.
Men get it, and it's easy to get a daughter-in-law.
Women have it, and your in-laws don't dare to look down on you.
A retired railway worker recalled: When he was 18 years old, he bought a Phoenix bicycle and rode around the factory, and the girls on the street were watching him, and he was always proud.
Among the Phoenix bicycles, the most popular style is the "28 big bar".
The frame is 28 inches, with a manganese steel frame and a horizontal bar, which can only be "controlled" by tall men.
With its sturdy durability and strong load-bearing capacity, this car is not only a good tool for transportation, but also a small transportation expert.
Whoever has a phoenix bicycle must be rare and a baby.
On weekdays, I wipe the car every day and take good care of it for fear of being stolen.
When encountering muddy roads, even people carrying cars are reluctant to ride.
In the 80s, Phoenix bicycles were also given as gifts to foreign guests.
Although, the Phoenix bicycle was in the limelight for a while.
But it has also experienced "Phoenix Nirvana".
Originally, bicycles were "foreign gadgets".
Back then, Emperor Puyi loved to collect bicycles.
It was not until 1950 that China independently developed its first bicycle brand, "Flying Pigeon".
The predecessor of the Phoenix brand bicycle was the Tongchang bicycle shop in the Guangxu period, and it has been developed several times.
In June 1958, when the trademark was solicited, the "Phoenix" trademark designed by Zhou Bairen won the eyeballs.
He explained:"Phoenix, flying briskly, folk mascot, loved by the people. ”
Phoenix brand bicycles, hence the name.
Bicycles, which were once all the rage, are now not a rarity in China.
The paint of the phoenix is good, and the permanent steel is good. ”
There is also a Phoenix car that my dad bought when he got married, and he can still hit the road. ”
I have to say that the quality of the old domestic bicycles was really good. ”
The back seat holds the beloved girl; A car full of wives and children.
Do you remember a Phoenix bike?
Butterfly brand sewing machine
And then there's the second largest sewing machine.
Don't look at the Chinese with sewing machines so slippery, but it was also invented abroad.
It wasn't until the 20s of the last century that we finally groped for the production of domestic sewing machines.
At that time, there were three good sewing machine brands, namely Butterfly, Flyer and Bee.
Among them, the butterfly brand is the most famous, the best sales, and is also exported overseas.
It used to have a name called "invincible card", which means "to play all over the world".
If you can have a butterfly brand sewing machine, it will definitely be very face-saving.
Girls want to have this dowry when they get married;
The daughters-in-law hope that the in-laws can have such decent belongings.
Chen Guoyou, director of Xiechang Sewing Machine Factory, said"At that time, the Butterfly brand sewing machine was regarded as high-end family equipment and a symbol of value. ”
However, it was not cheap at the beginning.
For ordinary people, it is difficult to buy a butterfly sewing machine.
The product is in short supply, and if you want to buy it, you must also have a "sewing machine purchase coupon".
Taking Shanghai in the 70s as an example, an average of one purchase coupon was issued for every 80 people every year, which can be described as "hard to find".
And a sewing machine costs 140 yuan, but the coupon is fried to fifty or sixty yuan a piece.
This price is undoubtedly a luxury for many families.
Aunt Zhang, who lives in Shanghai, turned out a yellowed purchase voucher.
It says that the purchase time is November 5, 1979, **143 yuan.
It's expensive! This was my dowry back then. "Aunt Zhang's eyes are full of youthful memories.
It has to be said that at that time, sewing machines were still very practical.
In those days when it was not wealthy, there was a shortage of fabrics, and it was the most economical way to make your own clothes.
Usually, if the eldest child in the family can't wear clothes, they will wear them for their younger siblings.
When the clothes are torn, they are all "mending the seams and sewing for another three years".
This also forces housewives to be "ingenious".
If the clothes are fat, they can be thin; The trouser leg is long and can be shortened.
Not to mention clothes, pillowcases, quilt covers, TV covers, etc., all of them are not a problem.
There are also hard-working mothers who rely on sewing machines to earn money and subsidize their families.
Therefore, there was a very popular profession in that era - tailoring.
A tailor can feed a large family with a sewing machine.
In other words, the butterfly brand sewing machine also has a hidden function: the head of the machine is put away and becomes a table in seconds.
If you've ever done your homework on it, you're definitely revealing your age.
If you've ever hidden snacks and toys in a hole under the machine, you're undoubtedly 40+ years old.
Nowadays, the old sewing machine is gradually forgotten.
They either lay at home and accumulate dust, or sit idle in the thrift market.
"The old man is gone, and the sewing machine is left behind, just to keep a memory. This is also a memory of my childhood, and it is worth remembering. ”
In the sound of "da-da-da", the brisk pedals and the rotating handwheel make people feel as if they have returned to that era.
Shanghai brand watches
The lightest of the "old three" is the watch.
In those days, the watch was also a "status symbol".
In particular, the "Shanghai" brand watch is definitely the "handle" of the domestic watch industry.
At that time, there was even a saying: "If there is no 'Shanghai' watch, no girl will marry you." ”
In the 70s, a Zhongshan brand cost 30 yuan, Beijing Shuangling 110 yuan, and Shanghai brand cost 120 yuan, which can be called "the Rolex of Chinese watches".
Of course, Shanghai brand watches still have to be purchased with tickets.
Because of its preciousness, young people love to use it as a token of affection.
Wear it on your hand every day, and prompt "I love you" every day.
People who wear Shanghai brand watches always like to roll up their left sleeves, deliberately raise their wrists, and look at the time when they have nothing to do.
This also seems to have become the capital to show off at that time.
However, Shanghai brand watches not only represent personal glory, but also promote national glory.
You know, in old China, Shanghai was the fashion capital.
But in the shop window, there is not a watch "made in China".
Until 1955, the Shanghai Second Light Industry Bureau organized 58 watch repairers to "make watches behind closed doors".
Although the conditions are limited, the masters are holding back their strength.
Without tools, they file and sharpen by hand.
Embroidery needles, umbrella bones, harmonica reeds, after their processing, are all raw materials.
After more than two months of exploration, they finally developed the first Chinese watch.
When the old workers recalled this experience, they couldn't hold back their excitement: "That's self-reliance and hard work!" ”
In 1958, the first batch of Shanghai watches was test-sold at the Shanghai Third Department Store.
As soon as the door was opened, 100 Shanghai brand watches were instantly snatched up.
More than 1,000 customers registered for purchase on the same day.
This hot scene is definitely not inferior to the current Internet celebrity store.
And the most fanatical fan of Shanghai brand watches is none other than *** premier.
When he learned the news of the launch of the Shanghai brand watch, he immediately said: "I want to buy a piece, and I will advertise them." ”
Later, when attending various events, the prime minister wore a Shanghai brand watch.
In a *** and *** airport watch precious**, the **premier brand is wearing a Shanghai brand watch.
On another visit to Africa, the prime minister deliberately showed Guinea that he was dressed "Made in China", including clothes, leather shoes, and Shanghai brand watches.
It was not until his death that the watch was removed from the remains.
National glory, national watch.
This small body condenses the backbone of a nation and the efforts of several generations.
In 2005, when the Shanghai brand tourbillon watch was unveiled at the Swiss Watch Exhibition, Swiss watchmakers felt great pressure.
Today, China is also the second country after Switzerland to manufacture aerospace watches.
My grandmother left a Shanghai brand watch, and it has been put for ** years, and the hands are still gone. ”
A netizen sighed when he saw things and thought about people.
Perhaps, Shanghai brand watches have taken away time, but left a full of memories.
Minguang sheets
Decades have passed, and the former "old three" are all experiencing the "cycle of time".
Phoenix brand bicycles are selling crazy in Europe, Butterfly brand sewing machines have become history, and Shanghai brand watches are still shining.
Nowadays, in addition to these extravagant old objects, there is also a very down-to-earth old object, known as the "national bed sheet".
This was the popular model of the year! ”
This sheet was my mother's dowry, and it took a lot of people to buy it back then. ”
One world, one sheet. ”
This old-fashioned cotton large-flower bed sheet used to be the "top stream" in bedding in the country.
Elegant and generous, strong and durable, it can also be used as a diaper for children when it is old, and it is deeply loved by the people.
If you are born in the 70s or 80s, it is very likely that you have rolled on it and wetted the bed.
The bed sheet pattern is mostly floral, with a large flower in the middle, surrounding four small flowers.
Therefore, it was jokingly called "four dishes and one soup" by netizens.
The most talked about by netizens is its quality.
Even if it has been used for decades, it is less likely to wear out and fade.
This sheet is of such good quality, my family has used it for 30 years. ”
"National Bed Sheets" is also on the hot search from time to time.
As early as 2012, a netizen posted on Weibo to complain that the earphones were bitten by a cat.
As a result, everyone's attention was all on the sheet under the headphones, triggering a "collective remembrance".
Many netizens have posted their own bed sheets of the same style.
There are also netizens who deliberately exposed the label of the bed sheet: Shanghai Minguang Quilt Factory.
At this point, the past and present lives of the "Minguang" sheets have also been revealed.
Shanghai Minguang Quilt Factory was born in 1935 and was originally named "Minguang Fabric Society".
In the same year, this small workshop with 8 employees produced a fist product "2465" bed sheets, which are colorful and long-lasting.
This was the predecessor of the "national sheets".
Unexpectedly, a few years later, the sheets were on the hot search again with the story behind them.
A Weibo let many people know: there is "romance" hidden behind the national bed sheet pattern.
That "romantic" story comes from CCTV's 2014 documentary "Peony".
In the documentary, Bai Zhiyuan, the designer of Shanghai Minguang Bed Sheet Factory, dug out more than 30 years of work notes.
On the yellowed paper, the prototype of the "National Bed Sheet" is drawn.
In 1985, when he was in love, he painted this romantic flower cluster with a throbbing mood.
In that year, the bed linen was launched, setting a record of tens of thousands of annual sales.
It has become the dowry that every bride looks forward to, and no one will mind "bumping the sheets" with someone else's house.
Today, the "National Sheets" are still being produced, but the sales volume is not as good as before.
At a time-honored brand expo in China, there was such an advertising slogan:"A national sheet carries not only memories, but also common expectations and beliefs in life. ”
Of course, in addition to the above old national objects,There are also many old small objects, which also permeate all aspects of life in that era.
For example: warm pots, flashlights, enamel basins, kitten mirrors, etc., are always available at home.
Thimbles, woolen pins, washboards, soldering irons, etc., are essential for housewives.
Strap on a green military backpack, fill a water bottle, put on a pair of little white shoes, and go out for a crazy day.
Bring seagull shampoo, white cat soap, and plastic soap dish, and take a bath in the bathhouse.
Marbles, foreign paintings, leather bands, lost handkerchiefs, feather shuttlecocks, tumbler dolls, what I miss most is the carefree when I was a child.
Carrying a few bottles of canned fruit and two cans of malt milk essence in the net pocket, visiting relatives and friends, what I miss most is the simplicity and beauty of that era.
Every generation has its own experiences.
It doesn't matter if these old objects are big or small, discontinued or pressed to the bottom of the box.
In different stories, there are good memories and national memories.
They all represent Made in China and Chinese brands, witnessing the development and achievements of New China.
"Whoever occasionally pauses to look back at the past will be filled with a wealth of emotions. ”
This is the unique spiritual sustenance brought by the old national objects.
The author of this article |Peeled green beans.
Editor-in-Charge |Faint emerald.
Curated |Faint emerald.