In the eyes of ZEEKR 001 owners, the Audi A4L, a traditional, entry-level luxury car, can be said to have no competitiveness, they are more like Nokia in the new era.
As a functional product, Nokia's characteristics are very obvious, solid, stable and durable, but unfortunately it cannot bring more convenience and fun to life except for the solid, high-end impression left in the old era.
Audi A4L in front of the Extreme Krypton 001, showing a more and more obvious "Nokia" style.
After so many years of development of electrification in China, there are very few pure electric models that can really sell electric cars to 100,000 annual sales, mainly because the blockade of high-end fuel vehicles is very obvious, and a large number of user groups cannot avoid a BBA.
However, ZEEKR 001 is an exception, it has made achievements in the 300,000-level tram market, becoming the best-selling model in the hunting and station wagon segments, and there is no one.
There is only one reason why ZEEKR 001 can have a large sales volume: it is violently grabbing the market share of BBA.
The entry-level BBA can not provide brand value, and the so-called high-end is a false proposition if it matches the budget of more than 200,000 yuan.
However, ZEEKR 001 is different, with technology, size, design, and performance taking into account.
The new ZEEKR 001 launched this time is a comprehensive upgrade, and the new improvement brings a better travel life, especially in the face of the battery life and charging problems that all trams will encounter, the new version has been integrated.
One is the 800V platform, the charging speed can reach 4C, that is, 15 minutes can be poured into the 100kWh battery pack 70kWh, the charging time is very short, and the other is replaced with a 310kW motor, the acceleration capacity of the single-motor version can reach less than 6 seconds.
The other is that the sense of science and technology continues to improve, the 8295 chip can continue to ensure the silky smoothness of the screen and faster response speed, and the upgrade of automatic driving assistance has largely solved the fatigue and hidden safety hazards of long-distance driving.
ZEEKR 001 has an advantage that many trams do not have, that is, it has sold more than 100,000 cars and still has 0 spontaneous combustion, which stems from the better design system, materials, and technology, especially the solidity of the body-in-white, the battery pack is squeezed less after being subjected to external force, and the thermal management system continues to be upgraded, because there is no spontaneous combustion caused by the battery pack itself.
We have said in the past that more than 200,000 pure electric cars are not easy to sell, and the main reason is that there are products like ZEEKR 001.
Although there are many models launched in the market, such as NIO's ET5T, AVATR 12, Zhijie S7 and other models, it is a pity that none of these models have made achievements in the real sense.
Either because of the higher pricing, or because of the brand's influence, or because of production problems, these 300,000-level high-end models have not been successful, at least so far.
The three elements of ZEEKR 001's success: time node, product power, and corporate sincerity are all very good.
Rushing to release the model three years ago is the first Chinese company willing to make large-size, first-class pure electric models, and bonds with product power and users in the market.
The tram and the oil car are completely different, and the design logic of the tram is completely different, so ZEEKR 001 has encountered huge doubts, and it has indeed encountered a lot of problems, but the connection between engineers and users is very benign, and because of the problems caused by design problems, in the end, the user is psychologically balanced by compensation.
The success of ZEEKR 001 is based on the long-term principle of the enterprise, and the use of new technologies to attract users, and the sincere attitude to maintain old customers, so it can compete with BBA head-on in the high-end car market.
The explicit value provided by BBA, the vanity of the brand makes many people comfortable, while ZEEKR 001 provides the actual product value and promotes the landing of a new lifestyle.
It is not difficult to see from the user portrait of ZEEKR 001 that they all have full ability to start BBA, but in the end they chose their own brand.
Strictly speaking, ZEEKR 001 is the only Chinese car that can use electrification to grab the BBA market head-on.