In the automotive market, there are some models that have not received the attention and sales they deserve for various reasons. Among them, Volkswagen Huiang is such a luxury car that has been "dragged down" by the car logo. As a medium and large luxury sedan under the Volkswagen brand, Huiang's performance in the market has been unsatisfactory, and there is a feeling that no one knows the goods. However, that doesn't mean it lacks strength and charisma. On the contrary, Huion has a good performance in terms of cost performance and luxury.
First, the embarrassment of the Volkswagen brand and the birth of Huiang
As a member of the German brand, Volkswagen has always occupied an important position in the market. However, in the field of luxury models, Volkswagen's development has been relatively awkward. Although Volkswagen once launched a million-level luxury model, the Phaeton, due to its overly low-key design and inaccurate market positioning, it eventually fell into the long river of history. Since then, Volkswagen has successively launched luxury models such as the Touareg and Phaion, trying to take a share of the luxury car market. However, the market performance of these models has not been satisfactory.
Second, the exterior design and interior configuration of Huiang
As a medium and large luxury sedan under the Volkswagen brand, although its exterior design has not gotten rid of the design concept of Volkswagen nesting dolls, it has shown a certain uniqueness in the details. In the front face, Huiang has replaced the illuminated Volkswagen logo and an LED light strip to make the entire front face more visually impactful. At the same time, the simplification of the front surround and the adjustment of the shape of the fog lamps also make the vehicle look more atmospheric.
In terms of interior, Huiang uses a large area of leather wrapping, and the use of solid wood grain trim and piano paint trim enhances the texture of the vehicle. In addition, Huion is also equipped with a front five-link independent suspension and a trapezoidal linkage independent structure rear suspension, which makes the vehicle more stable and comfortable during driving.
Third, the power performance and cost performance of Huiang
In terms of power, the full range of Huion is equipped with the 2. codenamed EA888-DMJThe 0-liter turbocharged engine has a maximum output of 165 kW and a maximum torque of 350 Nm. The powertrain is mated to a seven-speed dual-clutch transmission. This power configuration is completely sufficient for the family, and the Whion also excels in acceleration and braking performance.
In terms of cost performance, the pricing of Huiang is not high, and now the new car has fallen by 6After 290,000 yuan, the starting ** fell below 280,000 yuan. For a medium and large luxury car, this ** is already quite close to the people. However, due to the "Volkswagen logo", its sales in the market have been sluggish. This can't help but make people sigh, because Huiang is not inferior to BMW, Mercedes-Benz and Audi luxury brand models of the same level in terms of comprehensive strength.
Fourth, the market prospect and consumer perception of Huiang
Despite its poor performance in the market, we can't deny its strength and charm as a luxury sedan. For those consumers who value value for money and practicality, Huion is undoubtedly a good choice. However, due to the relatively low awareness of the Volkswagen brand in the field of luxury models and the inherent impression of consumers on the Volkswagen brand, the promotion and sales of the Volkswagen brand in the market are facing certain difficulties.
In order to improve the market performance of Fion, the Volkswagen brand needs to strengthen its investment and R&D efforts in the field of luxury models, and launch more innovative and competitive luxury models. At the same time, it is also necessary to strengthen brand publicity and promotion efforts to enhance consumers' awareness and acceptance of Volkswagen's luxury models. Only in this way can more consumers understand and recognize Volkswagen's luxury models, and then improve the market sales and reputation of models such as Huiang.
In general, Volkswagen Huiang, as a luxury car that has been "dragged down" by the car logo, has a good performance in terms of cost performance and luxury. However, due to the limitations of factors such as brand perception and consumer impression, its performance in the market is not satisfactory. Nevertheless, we still expect Volkswagen to achieve better results in the luxury segment and bring more high-quality choices to consumers.