Speaking of Zhidou Automobile, not many people may know it now. Because as early as 2019, Zhidou Automobile has been auctioned, with a starting price of 13.8 billion yuan.
Nowadays, in the domestic auto market, although there has long been no Zhidou car, the legend about Zhidou car is still there.
According to public information, Zhidou Automobile was founded in 2006 and belongs to the New Ocean Electromechanical Group, headquartered in Lanzhou, Gansu Province. Now counted, the history of Zhidou Automobile is also 18 years.
As a pure electric vehicle company, we can also regard Zhidou Automobile as the earliest new force in car manufacturing.
Because it set foot in the pure electric vehicle market relatively early, in the years when the domestic new energy vehicle market was just developing, Zhidou Automobile, which seized the opportunity, can be said to have had brilliance. In 2015, its first pure electric vehicle model, Zhidou D1, was officially launched, and the annual sales of Zhidou Automobile exceeded 20,000 units for three consecutive years in 2015 and 2017. Among them, in 2017, the annual sales of Zhidou Automobile reached 430,000 units, a year-on-year increase of 79%. Among the domestic new energy vehicle companies, the sales volume is second only to BAIC New Energy.
In that era when electric vehicles were still a new thing, Zhidou's micro pure electric vehicle Zhidou D2 was already available everywhere, and the sales were very good.
Of course, relying on the dividends of the policy, Zhidou Automobile has also made a lot of money. With its good market performance, the cost of Zhidou Automobile is estimated at 8 billion yuan.
However, the good times did not last long, and after a few years of glory, negative news about Zhidou Automobile came out frequently in 2018. There are both arrears of employees' wages and arrears of merchants' payments. Also in 2018, Zhidou car sales began to decline sharply, and the annual sales fell to 150,000 units, a year-on-year decrease of 651%。
After entering 2019, Zhidou Automobile was not only auctioned, but the founder Bao Wenguang was also restricted from high consumption. Zhidou Automobile, which was once valued at 8 billion, has a starting price of only 13.8 billion yuan.
At this time, Zhidou Automobile has been listed as a dishonest person 48 times, with a debt of 1.8 billion yuan.
Time flies quickly, and in the blink of an eye, it is 2024, just as Zhidou cars have disappeared from our sight for many years, there is news about Zhidou again.
Recently, according to ** reports, with the help of Geely and Emma, Zhidou Automobile will officially make a comeback this year.
It is understood that in the process of bankruptcy and reorganization of Zhidou Automobile, Geely and Emma can be said to be a great help. In addition to the financial support, in terms of research and development, the first chain and sales channels, etc., will also give strong support to Zhidou Automobile.
Not long ago, the first model of Zhidou Automobile, Rainbow, has appeared in the declaration catalog of the Ministry of Industry and Information Technology, and the car is positioned as a two-door and four-seat micro pure electric vehicle. After the launch of the new car, the benchmark model is the Hongguang MINI EV.
Zhidou is still the same Zhidou, but the market is no longer the original market.
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