On February 26, the 2024 DPCA Automobile Dealer Conference was grandly held, and dealer partners from all over the country gathered in Xiamen, on the shore of Ludao, to seek a new chapter.
At the meeting, Li Yang, General Manager of DPCA Marketing Center and Secretary of the Marketing Party Committee, made a comprehensive deployment of the marketing work in 2024 on the basis of reviewing and summarizing the marketing work in 2023.
Divine DragonCarsGeneral Manager of Marketing CenterLi Yang, Secretary of the Marketing Party Committee
The three PMs and the customer service department respectively made special reports on the marketing methods of key models and the landing action of "moving customers".
In 2024, DPCA will focus on the French customer group and continue to practice the five-heart guardian companionBrand inheritance, marketingPrecise, product portfolioTerminal strengthening, service refinement, channel empowerment, and system efficiency improvementand other aspects to create value for users, and strive to improve the user experience in an all-round wayTouching customers is endless!
In terms of brand inheritance, Dongfeng Peugeot and Dongfeng Citroen will take the 60th anniversary of the establishment of diplomatic relations between China and France as an opportunity to carry out a series of user co-creation celebrations such as "From the Forbidden City to the Palace of Versailles - An Exploration of Eurasian Humanities and Arts" in combination with the Sino-French Cultural Tourism Year and the Paris Olympic Games.
In terms of marketing precision, in 2024, DPCA will focus on the French bosom friend, further sort out the model positioning logic, enhance the competitiveness of key model segments, and further deepen IP actions such as the conscience car Shenlong Manufacturing, the Five Hearts Guardian Action, and the French Wednesday with the theme of moving customers, and continue to fulfill the commitment of "Five Hearts Guardian Companion Bosom Friend".
Chen Bin, Assistant President of Dongfeng Motor Group Co., Ltd., Director, General Manager and Secretary of the Party Committee of Dongfeng Motor Group, expressed his gratitude to the dealers at the meeting and shared the macro competitive environment and development trend of China's automobile market.
Chen Bin, assistant to the president of Dongfeng Motor Group Co., Ltd., director, general manager and secretary of the Party Committee of Dongfeng Motor Group
With the strong support of the Chinese and French shareholders, Chen Bin emphasized that he should insist on doing the right thing, be customer-centric, adhere to "long-termism" and "altruism", continue to practice the commitment of "Five Hearts to Protect Companions", actively move to customers, and make more positive changes and optimizations in terms of ideological understanding, work attitude, work methods, work rhythm, and willingness to invest, so as to achieve goals and achieve better results.
The power of the benchmark is persistent, and the luster of honor will never fade. At this dealer conference, DPCA also presented a number of awards to set an example. Including "Five Hearts Guardian Outstanding Contribution Award", "Top Ten New Contribution Award", "Outstanding Dealer of the Year", "Outstanding Dealer of the Year" and so on.
Through this dealer conference, we have a deeper understanding of DPCA's future strategy and model play, and strengthen our confidence in achieving our 2024 goals. Dealers from all over the country expressed their confidence in the development of DPCA.
The battle of the Year of the Dragon has begun, and the dragon and the lion are coming. In the future, DPCA will work with dealer partners to build a better future with mutual trust, forge ahead, and work hard. See the essence through the phenomenon, seek the future development of the auto market, and influence the influential people. Follow the bloggers, come and leave a message in the comment area to share your thoughts