Recently,The box office news of the movie "Hot and Hot" came and set an astonishing figure of 3.3 billion, which has aroused widespread attention and heated discussions. Director and starring Jia Ling also posted a long post on social **, expressing her feelings and reflections on this achievement. However, in the comment area of netizens, it is polarized, with some supporting and some disdainful.
Recently, the movie "Hot and Hot" has achieved amazing results at the box office, however, behind this success, word-of-mouth has shown a polarizing trend. Some viewers think that "Hot and Hot" is over-marketed, resulting in too high expectations, and Jia Ling mentioned in her response".The wind was so strong because of standing on the top of the mountainIt also caused heated discussions on social **.
The box office performance of "Hot and Hot" was once eye-catching, but at the same time, the word-of-mouth evaluation of the film has produced a polarized phenomenon. Some viewers think that the movie is over-marketed and that expectations are over-hyped, so that the movie-watching experience did not meet expectations. This controversy became one of the focal points of social ** and comment sections.
What's wrong with marketing?
For the success of "Hot and Hot",Some people can't help but admire: what's wrong with marketing? Behind this success, in addition to the quality of the film itself, precise marketing also contributed to it. They believe that success always attracts envy and skepticism, and this skepticism often stems from the red eye for the success of others.
Can't see others well?
Some netizens pointed out that thosePeople who are skeptical about success are often skeptical because their lives are average, I can't see that others are better than myself. They believe that this mindset is extremely narrow-minded and that one should learn to appreciate the achievements of others and not treat them with jealousy and suspicion.
There are also people who use it".You can't set sail without the windto describe this phenomenon. They believe that in the highly competitive film market, in order to succeed, it is necessary to use various marketing strategies and publicity methods. For successful people, there is no need to be overly questioned and critical in the unexpected world, the important thing is to maintain their original intention and hard work.
There are also voices of criticism:Some successful people tend to be inflated and arrogant at the beginningThis is not a good sign. They believe that while success is worth celebrating, it is more important to maintain humility and introspection, and not to forget that there are more challenges on the way forward because of temporary success.
Deception vs. honesty?
There were also criticisms about the film itself:A plagiarized movie won the sales crown, which is the sadness of Chinese films. They questioned the authenticity of this success, believing it to be a deception to the audience, demanding to be able to refund the tickets. This voice has also attracted a lot of attention and discussion.
Jia Ling's box office success of "Hot and Hot" brought endless joy and laughter to the audience, and her reflection and ridicule on social ** also triggered a joyful comment area. In today's fierce competition in the film market,It's not easy to achieve such a successful work, and Jia Ling, as a creator, is also moving forward in growth and reflection. I look forward to her future works continuing to bring us more laughter and touching.
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