In 2023, China's running industry has ushered in a new peak of development, showing unprecedented trends and characteristics. Running, as a simple and easy way to get fit, has become an indispensable part of many people's lives. So, what are the development trends and characteristics of China's running industry in 2023? This article will provide you with a detailed analysis from multiple dimensions and all aspects. Let's explore the latest developments in the running industry and see how running is changing our lives and improving our health.
According to the latest data report, China's running industry will show significant development trends and characteristics in 2023. The following is a detailed analysis of China's running industry in 2023 from multiple dimensions and all aspects.
One. The overall situation of the fitness industryAccording to the "2023 China Fitness Industry Data Report", by the end of 2023, China's offline paid fitness members will reach 69.75 million, with an average monthly workout of 441 times, close to the 2019 level. The number of generalized fitness venues in the country is about 1170,000, including 36,447 commercial fitness clubs and 42,177 fitness studios. The fitness industry is showing a deep "reshuffle", with commercial fitness clubs actively seeking transformation and diversifying fitness behaviors from indoor to outdoor.
Two. The development of road running events
According to the "2023 China Athletics Association Road Running Work Report", in 2023, the number of road running events and the number of participants in China will increase significantly, with the number of road running events increasing from 328 in 2016 to 1,828 in 2019, and the number of participants increasing from 2.8 million to 7.12 million. In 2023, marathons and other road running events will pick up rapidly, and events of all levels will continue to emerge. The organizing committees of each event have improved their services, tracks, and guarantees, and all localities have also stimulated the enthusiasm for national fitness and the vitality of urban development through road running events.
Three. The size and distribution of the marathon
In 2023, China will host a total of 613 marathons with a total of 5.67 million people. The average number of participants per event is 0920,000 people. Among them, there are 229 full marathon events, with a total scale of 3.45 million people; There were 384 half marathon events with a total scale of 2.22 million people. The top three regions with the most events were Zhejiang and Shandong (51), Jiangsu (48) and Guangdong (40).
Four. Characteristics of the runner crowd
According to the relevant data and reports of the running industry in 2023, we can analyze the characteristics of the following runners:1.Age and gender distributionThe runners are mainly young and middle-aged, with slightly more men than women. This may be related to the fact that young and middle-aged people attach more importance to health and fitness. 2.Geographical distributionRunning is more prevalent in China's first-tier cities and developed regions. These areas usually have better urban infrastructure, such as parks, sports venues, etc., which are more suitable for running. 3.Professional backgroundA considerable number of runners are young and middle-aged white-collar workers in the middle and upper income levels. They usually have a high educational background and stable employment, which provides them with the time and financial basis to participate in running. 4.Purpose of runningThe main purpose of most runners participating in running is to be healthy, including **, enhancing physical fitness, relieving stress, etc. In addition, there are some runners who train for marathons and other events. 5.Running habitsJogging is the most popular type of running, and many runners choose to run in the morning or evening to enjoy the fresher air and tranquil environment. In addition, more than 7 percent of runners run within 2-5 kilometers in a single run, and white-collar workers account for a more prominent proportion of distances within 5 kilometers. This shows that most runners see running as a daily workout rather than professional long-distance running training. 6.Running-related spendingRunners are usually willing to spend on running-related products and services, such as buying professional running equipment, signing up for running events, using running apps, etc. 7.Proportion of running apps usedNearly ninety percent of runners use running apps when running, mainly for recording running data, motivating them to refresh records, and gaining running knowledge and social sharing. This indicates that runners generally have a strong sense of data and a desire for social sharing. 8.Demand for specialized coursesMore than 60% of runners said they needed professional course guidance, and preferred to use running-related apps to gain pre-run preparation, running posture and other related knowledge. This indicates that there is a strong demand for runners to improve their running skills and results. In summary, China's runners are younger, more educated and have higher incomes, and they participate in running mainly for health and stress reduction, and they are also willing to invest corresponding economic resources for this purpose. With the increasing health awareness, running is expected to continue to be favored by more people as a simple and effective way to get fit.
Five. The popularity of running culture
According to the "China Running Market Insights" report, the number of runners in China exceeds 500 million, and the participation rate of the public is as high as 60%. Daily jogging is the most popular type of running, with 52% participation. Running culture has become a huge phenomenon in China, where people jog to stay healthy, relax, and enjoy the outdoors.
Six. Conclusion
Based on these data, it can be seen that running has become one of the most popular sports in China, not only occupying an important position in the fitness industry, but also playing an important role in road running events and mass sports activities. With the rise of health awareness and the improvement of living standards, it is expected that running will continue to play an important role in Chinese society.
Note: The data or cases in this article are compiled from online data and are for reference only.