Zhizhi Automobile Zhengqi.
In today's era when the pattern of new energy vehicles is roughly established, Geely is undoubtedly one of the few traditional car companies that can compete with BYD head-on. In 2023, Geely has successively launched cost-effective models such as the Galaxy L7, L6 and E8, and has a strong determination to harden the BYD Dynasty series.
And in 2024, Geely will make another big move, and at the same time as launching the first model, it will also make the first adjustment.
1.Geely Galaxy L6 L7 Dragon Edition is on the market, and it can be cheaper
When the Geely Galaxy series models were launched in 2023, they surprised many consumers with their lower **. In the market, models such as the Geely Galaxy L7 have also achieved good results. Geely's launch of the Dragon version of the Galaxy L6 L7 this time is to further consolidate the market position of the Galaxy series.
But judging from the sales results in 2023, the price of such a Geely Galaxy L6 is only 11580,000 yuan to 14The sales volume of 980,000 yuan plug-in hybrid sedan has not been ideal, and the sales volume hovered around 5,000 after listing. Therefore, Geely has significantly lowered the ** of the Galaxy L6 this time, and the 60KM PLUS version has dropped by 1 compared to the old model90,000, the 120km plus version also dropped by as much as 170,000 yuan.
Moreover, the Dragon version of the Galaxy L6 launched by Geely this time has been optimized with richer configurations. The Starter Version 1 of the Dragon Edition5T DHT 60KM Plus version with Galaxy L6 2023 15T DHT 60km plus. The Longteng version has more practical configurations such as 540° panoramic image, 6-way power seats for the main driver, electric sunroof, high-definition dash cam, and TPMS tire pressure display.
At the same time, the addition of side air curtains and electric heating of exterior mirrors also makes the owner more safe when driving. Although the Longteng version of the Galaxy L6 still continues the pure electric range of the old model of 60km and 125km, this time the whole system is equipped with DC fast charging as standard, which can make up for the lack of pure electric range.
After the price reduction, the price of the Galaxy L6 came to 10380,000-11580,000, as a body size of 4782x1875x1489mm, 100 kilometers of acceleration only 65 compact cars, such ** can not be described as unattractive.
2.Double air curtain and panoramic sunroof, Galaxy L7 is finally willing to cut
The ** discount of the Galaxy L7 Dragon Edition on the market is not as big as the Galaxy L6, and among the 5 versions, the entry version 55KM Pro is 1 lower than the old model30,000 yuan. The three mid-range versions with a pure electric range of 115km are 1 percent lower than the old model40 thousand. The top Asian Games Phantom Edition** dropped by 160 thousand.
The Galaxy L7, which has fewer discounts, actually has some good configurations this time, such as the panoramic sunroof that is standard in the whole system, the main and passenger seat heating, massage, and ventilation are also readily available. The main and passenger seats are also 4-way electrically adjustable, and the leg rest is added to further upgrade the comfort.
In addition, the Dragon version of the Galaxy L7 is finally equipped with an integrated double-sided safety curtain on all models, and the L2 level of assisted driving is no longer discriminatory, and all models are equipped with Geely's sincerity.
And, judging by the guide price, 12570,000 yuan-16The 970,000 yuan Galaxy L7 is just like the BYD Song Plus Glory Edition today's **(12570,000 yuan-16970,000 yuan) is slightly lower. However, this targeted pricing is not entirely aimed at BYD.
3.The profit still depends on the friends, and there is still room for the car factory to reduce the price
After the Galaxy L7 and L6 launched the Dragon version, many riders shouted that "the manufacturer finally found out with a conscience that the whole system is equipped with side air curtains". The richness of the configuration is greatly enhanced, which naturally benefits consumers. And this kind of increase in configuration and price reduction is not due to the conscience of the manufacturer, but because the pressure from friends is too great.
Entering 2024, not only new forces such as "Wei Xiaoli" have started a wave of price cuts, but old car companies such as BYD Changan have also carried out a wave of price cuts**.
Although Geely achieved a good result of 55% year-on-year sales growth in January and February. But in 2024, where competition is becoming increasingly fierce, it may be necessary to make further concessions in order to maintain this trend.
After all, BYD, which faced a decline in sales at the beginning of the year, has cut prices aggressively, and Changan, Chery and other car companies have cut prices significantly. Moreover, car companies like Great Wall have only lowered the ** of a few models such as Haval H6, Haval Big Dog, and Ora Good Cat, and may reduce prices across the board in the future. It is foreseeable that the pressure on Geely will be greater in the second quarter.
Write at the end
In all fairness, Geely's Galaxy L7 L6 is considered to be a low-level, space-and-power product with enough space and power for household use. After this price reduction and allocation, their attractiveness to consumers has also been further improved.
However, this does not mean that Geely can rest easy, after all, the Galaxy L7 L6 is not the sales champion in the market, and in 2024, BYD, Changan, Great Wall and other manufacturers are likely to have a behind-the-scenes killing move.
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