Zhizhi Automobile Zhengqi.
For most people with conservative values and tangled personalities, plug-in hybrid models are undoubtedly in line with their value orientation. Not only can you use fuel without too much range anxiety, but you can also drive with pure electricity, which can save a lot of fuel money in stop-and-go urban areas.
In the field of domestic plug-in mixing. BYD is undoubtedly one of the most technologically mature enterprises. Recently, one of their popular SUVs has started a frenzied price reduction campaign.
1.The glory version was listed as the relay champion version, and the whole system dropped 20,000
The BYD Song PLUS is undoubtedly one of the best-selling models in the Dynasty series. In 2023, in order to boost sales, BYD will launch the champion version of BYD plus, which will comprehensively upgrade the chassis quality and various intelligent configurations. And this time, BYD has released a big move and launched the glory version of this model.
Compared with the Champion Edition, the Honor Edition has added some new functions of the in-vehicle system, including 5G speed linking, mobile NFC key, ICC intelligent navigation control and APA automatic parking.
In addition, the glory version of BYD Song PLUS has also updated the UI design of the KSong system, added new tuning, one-button start and other functions. The upgraded ambient lighting adds more immersion to the ** cockpit of the BYD Song Plus.
On the surface, the BYD Song Plus Glory Edition has not changed much substantially compared to the Champion Edition. However, from the point of view of **, the price reduction of 20,000 yuan for the whole series still shocked many new and old car owners. At the same time, the Glory version of BYD Song also has a killer model.
2.Hybrids are cheaper than pure electrics, and Song Plus has reduced prices to attract traffic to the Ocean series
This time, the official guide price of the BYD Song PLUS Honor Edition came to 14 after the price reduction of the whole series980,000-18980,000 yuan. Compared with most models in the same price range on the market, this ** is already very competitive. Take the dark blue S7 produced by Changan as an example, this mid-size SUV that is one level higher than the BYD Song PLUS, the price of the pure electric version is 16990,000-20790,000 range.
However, in terms of dimensions, the size of the Navy S7 4750x1930x1625mm is not much larger than that of the BYD Song PLUS (4785x1890x1660mm). The all-electric range of 520-620 km is not far from the EV version of the BYD Song Plus (520-605 km). There is no doubt that after the price reduction, the cost performance of BYD Song PLUS has been significantly improved.
And this time, the DM-i version of BYD Song PLUS has brought more surprises. In addition to the price reduction of 20,000 yuan for the whole BYD Song DM-i, the entry version of the 71km luxury model has dropped to 12980,000.
Although the entry-level version of the BYD Song PLUS Honor Edition has a pure electric range of 71km, the BYD Song PLUS is equipped with a dedicated 1 for Xiaoyun-plug-in hybridThe 5-liter high-efficiency engine has a maximum output of 81 kW and a maximum torque of 135 Nm, and a motor with a maximum output of 145 kW and a maximum torque of 325 Nm. This kind of power configuration is still quite tempting for most consumers with a budget of 10-150,000.
This has undoubtedly broken through the bottom line of many mid-size SUVs. Not only does it make the compact plug-in hybrid SUVs in the market tremble, but even some of the most low-fuel SUVs feel threatened. BYD's move may push the 2024 auto war to a more intense stage.
3.Geely and Chang'an are eyeing each other, and BYD is preemptively protecting sales
Although BYD will complete the annual sales of 3 million in 2023. However, since the beginning of 2024, BYD's achievements have not been very satisfactory.
In February 2024, BYD's sales volume of each model was 12170,000 units, down 39% m/m. Among them, the decline in sales of the Ocean series is particularly obvious. As one of the best-selling products in the Ocean series, BYD Dolphin's sales are continuing to decline. After a strong performance of 26,814 units in December 2023, its sales in January 2024 decreased by 10,000 units. In February, BYD Dolphin sold only 13,725 units.
The BYD Song PLUS, which is sold on the ocean network, has also suffered a certain decline in sales. Therefore, BYD's seemingly first-class war is actually a positive response to maintain its own sales. Although BYD Song Plus is a product of the Dynasty series, it will be sold by BYD in its marine store in 2021. And this time, BYD Song Plus once again shouldered the role of draining traffic for the ocean store.
In the first two months of early 2024, Geely's cumulative sales of Geely's models were 324885, a year-on-year increase of more than 55%. Changan's new energy vehicles also sold 750,000 units, a year-on-year increase of more than 54%.
Obviously, the huge sales pressure has forced BYD to show its sword. However, BYD seems to have a backhand. The models that launched the Honor Edition this time are only some of the star models, except for the BYD Song Plus, Dolphin and Seal in the Ocean Store, other models have not yet launched the Glory Edition after the price reduction.
Perhaps, BYD is still waiting for the opportunity, when the new energy vehicle ** war in 2024 enters the real white-hot stage, the full launch of various types of "glory version" models after price reduction.
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