Kafka wrote in his "Report to an Academy of Sciences": I don't want freedom, I want a way out, right, left, whatever direction you want, I don't ask for anything else......Onward, keep going! For those who have no way out, there is an extremely precious way out. The current economic trend, for many people, an electric car is a way out, but this way out has recently encountered some roadblocks. On March 4, 2024, according to a report by Southern News Network, a courier recently said: "It's too difficult to do, let's find another way." I felt that I couldn't do it anymore, my income was not stable, and I was often fined money, and after this new rule came out, I felt that it was even more difficult, so I had to find another way. ”
One of the most controversial little things in 2024What makes the courier brother feel uncomfortable is that in the "Measures for the Administration of the Express Market", which will be officially implemented on March 1, 2024, the most discussed and controversial, one of the detailed rules in Article 28:Enterprises engaged in express delivery business shall not confirm the receipt of express mail on behalf of the user without the consent of the user, and shall not deliver the express mail to the express terminal service facilities such as smart express boxes and express service stations without authorization.
To put it simply, the courier normally wants to deliver to the door, and if it is placed in the express cabinet or the terminal outlets such as the rookie station, it needs to be approved by the user. What happens if the user doesn't approve of it? The "Measures for the Administration of the Express Market" also gives specific punishments, and in Article 54, it is stipulated that:Enterprises engaged in express delivery business in any of the following circumstances, ordered by the postal administration to correct, to give a warning or notice of criticism, may be fined less than 10,000 yuan; where the circumstances are serious, a fine of between 10,000 and 30,000 RMB is to be imposed
(1) Confirming the receipt of the express mail on behalf of the user without the consent of the user; (2) Without the user's consent, using smart express boxes, express service stations, or other means to deliver express mail; (3) Throwing or trampling on express mail.First of all, we have to clarify one thing, many ** directly put the penalty of 30,000 yuan together with the courier brother, and people who don't know it will mistakenly think that this is a punishment for the courier brother. In fact, from the point of view of the regulations, the punishment is for the express delivery company, not for the express brother.
But judging from the screenshot above, it is obvious that the courier brother has suffered the corresponding consequences. At present, on the Internet, the courier brother complains the most: The delivery time has increased significantly, but the delivery volume is decreasing. After the implementation of the new regulations, some couriers complained that the couriers who used to be delivered in 30 minutes now have to work from 9 o'clock in the morning to 9 o'clock in the eveningIt was a full 12 hours, but the income only increased by 60 yuan. 
There is no elevator in many communities, and it is necessary to climb the building, which consumes a lot of physical strength, and every piece is delivered to the door, and the work is strong and sharply increased. Generally, users are not there during the day, and they often can't be contacted when they call, and if they call too much, they will be complained about, and their numbers will be banned. The courier is delivered to the door, in case of loss, if there is no camera, it will definitely be complained, according to past experience, the final compensation is often the courier. The relative decline in income has greatly increased the likelihood of being complained about and punishedThis makes the work of the courier much less attractive, and the courier, who is already under great pressure, has nowhere to escape. According to the report of the Daily Economic News, the company is responsible for the timeliness of the express delivery by the courier, and if there is a backlog of undelivered, each express will be fined 10 yuan. If each order must be confirmed before delivery, it is impossible for more than 600 express deliveries to confirm one by one within the specified time, and the workload is several times that of the past. 
There are also franchise outlets, collection points and various post stations that also feel aggrieved. On March 3, according to Volkswagen**, the reporter visited a number of express stations and collection points in Jinan, and the number of express delivery sites decreased slightly. Some of these post stations or collection points with a daily volume of less than 800 pieces are more sensitive to the possible decline in the number of items received by the new regulations. The person in charge of the express collection point in a supermarket said that the collection point was originally a small profit, and if the volume of collection declined in the later period, the possibility of closing the collection point would not be ruled out. It's not easy to join outlets either.
On March 4, upstream news reported that Mr. Li, the person in charge of an outlet, said: "If you do it according to the regulations, you will either send it to the door, and if there is no one at home, take it back to the company for processing or return, or contact the customer to obtain the customer's consent and then put it in the station." But in this way, there is no efficiency, the income of couriers is affected, the turnover rate is rising, and it is difficult for express outlets to recruit people. Mandating door-to-door delivery can lead to an increase in courier turnover. We now have 40 couriers at our site, and if we follow the new regulations, we need at least 100 people to maintain the original efficiency. Between the post brother and the courier brother, blood is thicker than water. Is the consumer's goods really delivered to the door? CCTV reported on March 2 that Beijing user Wang Ming (pseudonym) told reporters that on the first day of the implementation of the new regulations, he waited for the express delivery at home, and finally only waited for the pickup code SMS. The above-mentioned user said that the 8 pots of peonies he bought were placed in the nest express cabinet by the courier without communication, and because the goods were all potted plants and needed to be transported several times, it was very inconvenient for Wang Ming, who had injured his hand. *According to reports, after the implementation of the new regulations on March 1, there have been complaints about the use of the new regulations in Wuhan and Hefei. Originally, it was a good thing to standardize the operation, but in addition to the grievances, the people in the bureau were still wronged. A small change may be as simple as a click of a mouseBut it is related to the livelihood of millions of people, which is really a small initiative and has a big impact.
To be on time, to come to the door, the express delivery requirements are getting higher and higher, and there are more and more contradictionsOn February 28, 2024, the State Post Bureau announced the express delivery business data for January, and the results showed that the national express delivery business volume completed 147 in January000 million pieces, an increase of 848%。The number of express delivery has increased rapidly with the economic recovery.
This means that the demand for couriers is increasing. According to an article by Logistics Times Weekly on September 19, 2023, in order to improve their competitiveness, express companies have higher and higher requirements for the delivery timeliness of couriers. From a statistical point of view, from 2012 to the first half of 2023, the on-time rate of express delivery has increased significantly, and it has exceeded 80% in the first half of 2023.
Behind this number, there are countless courier brothers speeding up the delivery efficiency. Of course, there are also many express experts who say that when the actual delivery, the demand for door-to-door delivery is not high, and the statistics are 5% to 8%. In July 2023, the Anhui Provincial Postal Administration announced that it had announced a number, saying that Anhui Province had 8884% of users mainly pick up goods from express pick-up points on a daily basis. Users want home delivery, but in order for all parties to survive, the interests are balanced, and the express delivery point can also be accepted. In 2023, JD.com once released a report called "2023 Express Happiness Report". This report is based on the observation of 3-year user habits, which mentionsPeople's preference for receiving express delivery, the number one is home delivery,Up to 433%。The total for pick-up at outlets and express lockers is 36%.
JD.com has been pushing goods to the door, and these numbers can better reflect the real demands of people's hearts. Similarly, when sending things to others, JD.com's report shows that the most concerned issue for users is whether they can deliver the mountain gate, and the degree of concern is as high as 583%！
In 2022, Nanfang *** did a questionnaire survey, according to their survey, 40% of the daily inclined to be delivered to the door, and 54% of the users who did not have the package delivered to the door took the initiative to ask for the door. A whopping 62% of users want to have a choice of how they want to receive them. That is, communicate in advance, let the user choose, and obtain the user's confirmation. Many users still want to have home delivery, at least to give themselves a choice.
Whose pot will be carried by whom? Before the official implementation of the "Express Market Management Measures", companies such as SF Express have been increasing the requirements for home delivery. In September 2022, for the first time, SF Express promised to "pay compensation if the delivery does not come to the door" in 50 major cities across the country. In March 2023, SF Express continued to increase its weight, announcing that the service commitment of "If the delivery does not come to the door, the promise will be paid" has officially covered more than 600 cities across the country, and has covered more small and medium-sized cities at the prefectural and county levels, especially in some county-level cities. Why can SF Express take the initiative to implement it, while other express companies are half-pushing? This is a problem that money can solve, and it depends on who pays for it. *There is an article in the post station called home delivery "sick", which shows many practitioners' ideas on solving the current home delivery dilemma.
Many people mentioned that it is very simple to want to deliver to your door, and it is enough to increase the delivery fee. SF Express can do well because the delivery fee is 3 yuan per piece, while the Tongda system is 1 yuan. Someone calculated: If each ticket is delivered to the door, each salesman can afford to deliver the door to the door order is about 100-150, and the express company is 1 per order1 yuan, excluding transportation, venue and other costs, there are 7 cents left in each order. If calculated according to 100 orders per day, the courier's delivery income is 70 yuan, and 150 orders are 105 yuan. This result is difficult to survive in big cities. Most couriers are running at full capacity, and all home deliveries are 100 to 150 orders, which seems to have become the upper limit, and the income ceiling of couriers is already there. At the end of January 2024, the "2023 China Blue-Collar Group Employment Research Report" released by the China New Employment Form Research Center showed that the average monthly salary of couriers in 2023 was 5,834 yuan, which was lower than the average monthly salary of 6,043 yuan for blue-collar groups. Couriers' salaries are mainly based on performance. According to the research of the Strawberry Pi survey, the salary change of China's blue-collar groups after half a year of employment, the increase of couriers is the largest, and this is also because of more work and more rewards, which is reflected in performance.
A courier veteran said that about six or seven years ago, express delivery was delivered to the door, and at that time there were no post stations and express cabinets, and express delivery had to be contacted in advance. Why was it so good at that time? At that time, the basic delivery of a single 15 yuan, super important additional charge. Increasing the cost of delivery seems to be the consensus of couriers. They want to maintain their income and survive. The question is, who will meet the demands of the couriers? Who's going to bear the cost? Is it the courier company, or is it the consumer? SF's delivery fee is high, and the cost of consumers is also high, so when shopping on JD.com, it is not that members have to pay additional freight. From the perspective of final cost pass-through, consumption is to be borne. Will the price of the accessibility system increase? From a recently obtained express expert minutes, it is learned that in 2024, the head express companies will not increase prices in order to maintain their share. On the contrary, the top brands should continue to reduce their prices by 3 to 5 points, and the brands at the bottom of the series will have a greater decline. Courier companies will not increase prices, and this cost is difficult to pass on. In February 2023, the All-China Federation of Trade Unions released the "Ninth National Survey on the Status of the Workforce", which showed that new forms of employment including truck drivers, online car-hailing drivers, couriers, takeaway delivery workers and other groupsThe total number of people has reached 84 million. According to the analysis of Li Daokui's research group in the first issue of "Reform Magazine" in 2024, 84 million workers in new employment forms indicate that relevant jobs are saturated. If Reform Magazine's analysis is correct, it means that because of supply and demand, couriers are on the weaker side in the game with courier companies. Unless there is a stronger intervention, it is difficult to increase the dispatch fee. The courier leaves and leaves, and the courier company may not have too many concerns.
I still remember that on February 23, 2024, in order to safeguard the interests of workers in new employment forms such as food delivery and express delivery, ** announced the "Guidelines for the Protection of the Rights and Interests of Workers in New Employment Forms of Rest and Labor Remuneration" and other documents, which required raising the minimum wage standard and clarifying overtime pay, which was widely praised. But there is one point, maybe it is another taste for the courier brother who wants to make money. According to the guidelines, platform enterprises should reasonably determine the maximum number of consecutive orders received by employees and the maximum working hours per day. If the working hours of the worker reach the upper limit, the system should push a rest reminder and stop pushing the order for a certain period of time to ensure that the worker gets the necessary rest time. If platform companies enforce the regulation of working hours, if you want to work more and get more, I am afraid you will have to drink the northwest wind. For enterprises such as Jingdong and SF Express, there is not much pressure on door-to-door delivery, and for enterprises such as three links, it is to lift the low price**, which hurts the muscles and bones. Everyone wants to be more competitive and get better service, but they are not willing to increase the price and pay for it, what should they do? The game between enterprises, the game between merchants and consumersIt is the most vulnerable party, the courier brother who runs around day and night in the wind and rain. Donno writes in Reputation that the God of Genesis taught Abraham that fairness and justice in secular society is about finding the right balance. After the new express delivery regulations, where is the balance between fairness and justice? There are still a few months left before 618 and Double 11, and if you can't find a balance in these months, 618 and Double 11 in 2024 may be a disaster.