The Chinese New Year holiday is an important milestone for casual mobile games to gain volume in the Vietnamese market, and in order to help developers gain insight into the opportunities of going overseas in Vietnam, Mobvista Data Research Center reviewed the purchase volume during this period.
During the Spring Festival this year, judging from the top 10 mobile games in the Vietnamese market, there are many casual games on the Android side, and male RPG games are the main ones on the iOS side. In fact, according to the ranking of the material volume of each sub-category at the end of last year, the buying strength of leisure + puzzle is the highest in the Vietnamese market; If you look at it separately, leisure and puzzle are ranked first.
II. Third. 
Casual games can be divided into different subtypes, such as hyper-casual, management, simulation, puzzle, placement, chess, sandbox, elimination, text, coloring, synthesis, party socialization and so on. During this year's Spring Festival, from the perspective of the number of products in different sub-categories, the competitive landscape of casual mobile games has undergone certain changes: compared with last year's Spring Festival, hyper-casual remained the first but the number has shrunk, the puzzle category has soared, and the number of elimination, life simulation, and ** games has also shown an obvious **.
Compared with hyper-casual with minimalist gameplay, puzzle, match-up, and simulation games integrate more kernel-layer elements, such as connecting the core gameplay through themed stories, which further extends user retention time and helps achieve hybrid monetization.
From the perspective of the scale of materials, the ranking of creative discoveries in puzzles, placement, and life simulation has increased compared with last year, and life simulation has risen by 5 places, which is the subcategory with the largest increase, from the tail to the waist. Although the placement and life simulation game is relatively "niche" and the number of entries is not high, some leading products focus on strengthening single products**, so as to gain volume quickly.
During the 2024 Spring Festival, among the top 500 casual mobile games with the largest number of creative discoveries, the top three genres with the largest number are: hyper-casual, puzzle, and management. The top 500 casual mobile games with the number of creative discoveries represent the top products with a higher volume, and their launch strategies and successful experiences are also more meaningful for similar products.