Xiaohongshu's agency operation service is mixed in the market, and a reliable agency operation company needs to have the following characteristics:1Rich industry experience: A reliable agency operation company should have experience in successfully operating multiple accounts on the Xiaohongshu platform and be able to provide case studies.
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2.Professional team: It should have a professional operation team, including talents in content creation, data analysis, market analysis and other aspects.
3.Customized service: Provide personalized operation plan according to the customer's industry characteristics and needs, rather than immutable template services.
4.Transparent communication: Maintain continuous communication with customers, timely feedback on operational conditions, and adjust strategies.
5.Good reputation: have a good reputation and service evaluation in the industry, follow the contract, and operate in good faith.
As for the cost of agency operation, this is usually determined by multiple factors such as the content of the service, the duration of the service, and the needs of the brand.
Generally speaking, the operating company may charge as follows:- Fixed fee: may include basic service fee, management fee, etc.
Performance cost: A model that is divided according to the performance of the ad.
On-demand services: Provide services according to the specific needs of customers, such as content creation, data analysis, advertising delivery, etc., and are billed by project or by the hour.
When choosing an agency operation service, it is recommended that you communicate with multiple companies, compare their service content and **, and at the same time ask to see their success stories, or directly ask if there is a trial service period, so as to evaluate the strength and reliability of the agency operation company.
Be sure to sign a formal service contract to protect the rights and interests of both parties.
The contract should specify important contents such as the scope of services, fees, service periods, effect evaluation standards, confidentiality clauses, and dispute resolution methods.