At present, there are many advertising platforms on the market that provide native advertising, and the largest platform is not Google, I believe many people are very curious, why not choose Google and choose the relatively small Taboola? In the following sections, we will explain to you the main differences and strengths and weaknesses of the two advertising platforms.
While Google has more partner sites, Taboola actually works more often with high-quality content sites, and advertisers are able to put ads on more relevant and credible content sites to protect brand value, but because they are more limited to high-quality content sites, there are not many media platforms to choose from.
Native ads are unnatural, and it is easy to affect the effectiveness of advertisements, because Google provides all kinds of native web ads, so some native ads are embedded in a more unnatural way and may not be able to achieve the expected presentation effect, while Taboola is more mature because it is locked in news content sites, so the layout is more mature and less unnatural.
Although Taboola also has effective reporting, compared to Google's rich data analysis and tracking, it is still more positive, and the performance planning tools provided by Google can allow advertisers to evaluate the effectiveness of advertising before investing, such as knowing the effectiveness of target audiences on mobile phones and computers before setting them up to help advertisers plan their advertising strategies, but Taboola does not provide similar tools and features, and overall it is still a little thin.
Taboola focuses on native advertising and graphic design optimization, so the interface is relatively simple and intuitive, for start-up enterprises, there is no need to spend too much money to train advertising investment talents, novices can also get started immediately, and quickly enjoy the benefits brought by native advertising.