"Without taking the Chinese market into account, Yang Yuanqing announced Lenovo's plan
Yang Yuanqing has not given up on developing the smartphone business for many years, but the effect is not ideal. I thought that if the development of the mobile phone business was not ideal, Lenovo would give up this business and withdraw from the mobile phone market. However, what is unexpected is that Yang Yuanqing officially announced the business plan of Lenovo's mobile phone business.
Yang Yuanqing publicly said that they have formulated a three-year plan, and it is expected that the smartphone business will be revitalized after three years, and Lenovo mobile phones will return to the mainstream of the mobile phone market.
Many netizens began to complain about this news. Some netizens think: Lenovo is not the mainstream. Some netizens think: The Chinese market is very competitive, does Lenovo have the strength to join the mainstream enterprises? Some netizens believe that they have invested much less R&D funds than many domestic companies, how can they return to the so-called mainstream ranks?
In fact, it is normal for people not to believe in the prospects of Lenovo's mobile phone business, not to mention that Lenovo has been attacked many times in the past, which really led to more people facing such plans'Sneering'And not optimistic. However, I think that the brand plan of the customer company is what we should do. Also, please don't rush to spit on Lenovo's important data, because that's in"Slap a netizen in the face"。
Most people believe that Lenovo has set such a goal in the Arabian Nights. But in fact, the data shows that in the third fiscal year of last year, in the Asia-Pacific region, Europe, the Middle East and Africa and North America, the growth rate of Lenovo's mobile phone business was very obvious, with growth rates of % and 40% respectively, higher than the market average. This shows that Lenovo's mobile phone business is not as bad as imagined, and in this rising period, Lenovo has set itself a simple and unpretentious goal.
In addition, Lenovo does not even consider the Chinese market when targeting foreign markets.
Last year, Yang Yuanqing said that there are still many opportunities in Lenovo's mobile phone business, as overseas markets are currently being restructured. In fact, the company has detailed plans to strengthen many regions such as Europe, the Middle East, and Africa. It is worth noting that last year, Lenovo phones ranked second in the Latin American market and third in the North American market.
At the same time, Yang Yuanqing said that Lenovo's future goal for mobile phones is to face the world, not only to succeed in the Chinese market, but also to succeed in overseas markets.
The Chinese market share is certainly large, and if Lenovo can get a good share of the Chinese market, then the company is likely to return to the mainstream market. But that doesn't mean that if Lenovo abandons the Chinese market and relies on other markets, it won't be able to enter the mainstream market, especially if the overseas market is growing rapidly. On the contrary, in my opinion, Lenovo's strategy is more likely to bring it into the mainstream market.
After all, it is very difficult for Lenovo mobile phones to compete in the Chinese market, and many brands such as Apple, Huawei, and Xiaomi have been rolling inward, increasing the influence of Lenovo's mobile phone business in the Chinese market, and from a certain point of view, the influence of Lenovo mobile phones in the Chinese market is not very important. However, the changes in overseas markets may be different, which will give Lenovo mobile phones more space.
In conclusion, Lenovo's latest plans should not be underestimated. At least in foreign markets, Lenovo may come out with a new Lenovo phone. What do you think? Feel free to comment, like and please share!