**10,000 Fans Incentive Plan
Danquan Liquor is not afraid of the general environment and the challenges of industry involution. Text |Selling Wine Wolf Team |Southerly.
On February 27, Danquan Liquor officially announced that in 2023, despite the challenges of the recession and industry involution, Danquan Liquor will still maintain a steady and progressive trend, with its market share and brand influence continuously increasing, and cash collection increasing by 30% year-on-year.
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Danquan liquor industry with Guangxi as the "base camp".
The production area of Danquan liquor is located at the southern foot of the Yunnan-Guizhou Plateau, the world-famous longevity city - Hechi Nandan (note: a county under the jurisdiction of Hechi City, Guangxi Zhuang Autonomous Region). After the founding of the People's Republic of China, in 1956, Nandan County decided to implement a public-private partnership, merging several old wineries with a long history, such as Nandan Danquan Laojiao, Yelang Ancient Liquor, Yufeng Burning Workshop, and Zhulin Liquor Restaurant, to establish the state-owned Nandan County Liquor Factory, which is the predecessor of Danquan Liquor.
For a long time, in the ingenuity of "making good wine and storing old wine", Danquan winemaking craftsmen have always conformed to the time of day, stepping on the song during the Dragon Boat Festival, feeding materials in Chongyang, picking herbs into the song, 58 fine control processes, and mastery and ingenuity eventually become a good wine.
It is also worth mentioning as a revitalization of cinnamon wineLeaderDanquan Liquor has always adhered toThe mission of "creating products, services and altruistic spirit for the people to live a better life" has always been to revitalize Guangxi liquor as its own responsibility, and actively cooperate with the autonomous region's "revitalization of cinnamon liquor" work.
In recent years, Danquan has vigorously implemented tourism experiential marketing, with the "double drive" of wine tourism and the "double promotion" of quality brand, and comprehensively promoted the implementation of the strategic goal of "revitalizing Guijiu, 10 billion Danquan", and striving to achieve a production capacity of 30,000 tons of Danquan wine, 150,000 tons of Tibetan wine, and sales of more than 10 billion yuan during the "14th Five-Year Plan" period.
In 2023, despite the many challenges of "external + internal", Danquan Liquor will still have frequent successes in the Guangxi market. It is reported that in 2023, the Guangxi market will achieve a year-on-year increase in sales of 267% Distinction.
Among them, Danquan Cave 30 increased by 42 percent year-on-year in the Guangxi market5%, has become the largest single product in Guangxi market sales revenue. As the core product of the company's channel operation, Danquan Cave 15 has basically completed the layout of various cities and counties, and its sales in the Guangxi market have increased by 30% year-on-year8%。Specialty store sales also increased significantly, with a year-on-year increase of 63% in specialty stores in the Guangxi market.
Wu Rongquan, chairman of Guangxi Danquan Group.
At the dealer conference at the beginning of this year, Wu Rongquan, chairman of Guangxi Danquan Group, clearly pointed out that Danquan Liquor decided to build the Guangxi market into a base market for Danquan and gave all-round support.
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Make efforts in Guangxi and look at the whole country!
Danquan liquor industry has reached new heights
It is reported that as a base market, Guangxi will focus on brand building and consumption promotion around Dongzang 30 to increase the promotion of the whole region. At the same time, we will continue to carry out the refined operation of the channel around the cave 15, do the work deeply and thoroughly, and make it a channel circulation product.
While focusing on building the base market in Guangxi, Danquan Liquor has also put forward specific arrangements and requirements for the development in 2024. The work schedule for 2024 has been fully deployed, the ten steps of the sales model have been clarified, and the key role of organization and team building in the sales leap has been emphasized.
At the 2024 New Year's Training Meeting of Danquan Liquor. Wu Rongquan put forward the four principles of "strengthening management, focusing on management, people-oriented, and aiming to win", which pointed out the direction for the annual marketing work.
Strengthen management: through the introduction of professional institutions, the construction of a digital management system, the maintenance of stability and unity, etc., to improve the management level in an all-round way.
Focus on management: save the amount, do increments, strive for excess, focus on key cities and businesses, as well as the two major single products of Cave 15 and Cave 30, and make full efforts to the C-end market; Build a community of destiny for manufacturers and implement strategic ideas such as unsaturated sales to promote the sustainable and healthy development of the company.
People-oriented: emphasizing that talent is the most valuable resource of the enterprise, to build Danquan marketing iron army. Continuously improve the human resource management system, introduce high-tech marketing talents, establish a standardized manual for marketing work and other measures to stimulate the creativity and potential of employees.
Ambition is bound to win: Danquan Group has strong strength and solid industrial foundation, and all employees must have confidence and determination to promote Danquan Liquor to a broader market.
It is reported that the current annual output of Danquan sauce wine is 150,000 tons, 80,000 tons of wine storage, production and reserves in the forefront of soy sauce wine enterprises, with 4 national 4A-level tourist attractions and 5 high-star hotels, to achieve the integrated development of primary, secondary and tertiary industries.
In the eyes of industry insiders, Danquan Liquor's outstanding performance and strong strength in the Guangxi market have proved its own quality and brand strength. In the future, with the further expansion of the market, Danquan Liquor will continue to write a new glorious chapter and make greater contributions to the revitalization of Guijiu "out of Guangxi and to the whole country".