After the death of Zong Qinghou, the founder of Nongfu Spring, Zhong Sui, was scolded miserably!
Netizens felt that the wreath sent by Zhong was too perfunctory, and it was not as sincere as Ma Yun's affectionate eulogy.
This is because compared with the entanglement between Ma Yun and Zong Qinghou, the entanglement between Zhong Sui and Zong Qinghou is deeper.
It can be said that Zhong's first pot of gold was obtained from Zong Qinghou, and even the business scriptures were inspired by Zong Qinghou.
Without Zong Qinghou, although the road to the richest man has arrived, it is late.
Today we will talk about the love-hate entanglement between the two Zhejiang businessmen.
Zong Qinghou was born in 1945 and has 5 brothers and sisters, and is the eldest son in the family.
It can be said that the first 42 years of Zong Qinghou's life were raised in bitter water.
Zong Qinghou's father, Zong Qiluo, once worked for the national **, and later stood on the wrong team.
The special era has brought a lot of difficulties to Zong Qinghou's life.
When Zong Qinghou was 5 years old, his father was unemployed, and his mother Wang Shuzhen had to support a family of 7 with a salary.
After graduating from junior high school, Zong Qinghou heard that he was studying in a normal school, and he could not worry about food and housing, and he could also receive a living allowance.
In order to ease the burden on his family, he plans to apply for a normal school.
However, when he went to register, he was told by the school that he could not apply for the exam because of his poor family composition.
Before he had time to fight against the injustice of his identity, he began to shoulder the burden of life"The biggest difference in life between me and others from similar families is whether you still have the courage to continue walking, and whether you still have the courage to accept the unbridled hand of fate. ”
In order to get rid of the shackles of identity, he went to the countryside to become an educated youth, but he didn't know that he had come to the ** field where prisoners were imprisoned.
Life on Mamu Farm is very hard, and there is only repetitive hard work here to carry stones, beat stones, and dig ditches.
In the day-to-day labor, Zong Qinghou had only silence and waiting.
The turning point of fate came in 1978, when Zong Qinghou returned to Hangzhou with the educated youth to replace his mother's position as a primary school teacher.
However, because he only had the first Chinese, he was arranged to work as a worker in the Workers' and Agricultural Carton Factory of the Post Circuit Primary School in Shangcheng District, Hangzhou.
It was the first turning point in his life, and then the second opportunity came.
In 1987, Zong Qinghou's school-run enterprise decided to contract the distribution department to an individual, on the condition that the contractor must hand over 40,000 yuan in profits.
At that time, none of Zong Qinghou's colleagues wanted to do this.
In this way, Zong Qinghou started the ** distribution business.
During the period of undertaking the distribution department, he sold stationery, mops, brooms, popsicles, etc., but found that the profit was very low, and he could not make a profit of 100,000 at all.
It wasn't until China Baoling found Zong Qing that he hoped that the distribution department would ** their product "China Pollen Oral Liquid" that the business took a turnaround.
The audience of this oral liquid is primary and secondary school students, Zong Qinghou after a detailed understanding, combined with the background of his own school-run enterprise, suddenly highlighted its advantages, only ** 3 months to sell 1.2 million boxes, created a total sales of 4.36 million performance, and handed over 2220,000 profits.
Since then, Zong Qinghou has finally ended his 42-year hard life and opened up the situation in his life.
Walking the streets and alleys to do a small business, and the experience of contracting and distributing the department, and China's Baoling products, have laid the groundwork for Zong Qinghou's future entrepreneurship.
One day, in the workshop of Qingtai Street, Zong Qinghou looked at the ampoules of "Chinese Pollen Oral Liquid" on the processing line, and suddenly had a flash of inspiration:Why can't we produce a nutrient solution ourselves?
As a result, the children's nutrition solution of Wahaha Factory came into being, and the sales momentum was violent, and there was even a situation where the dealer was holding a lot of cash to ask Zong Qinghou for the goods.
Because they know that when there is goods, there is money.
In 1987, the total profit tax of Wahaha factory was 17270,000 yuan;
In 1988, the total profits and taxes amounted to 210110,000 yuan;
In 1990, it hit a record of 2638850,000 yuan;
At this time, Wahaha's business was in full swing, and Zong Qinghou also embarked on the road to the richest man, changing his life and Zhong Sui's life.
At that time, Zhong was 20 points short of the college entrance examination because he insisted on taking the college entrance examination for 2 years, and he missed the university.
So, I had no choice but to go to the University of Electrical Engineering, and after graduation, I entered "Zhejiang **" as a reporter and worked for 5 years.
In the past 5 years as a journalist, Zhong has accumulated a lot of contacts, interviewed many successful entrepreneurs, and thus met Zong Qinghou.
In 1988, Zhong resigned from his job at "Zhejiang**" and came to Hainan to start his business career.
After going to the sea, Zhong founded China's first private newspaper, grew mushrooms, raised shrimp, and sold curtains, but never succeeded in starting a business.
In 1991, each other's Wahaha momentum was very strong, and the shrewd Zhong Sui naturally noticed it.
So, with his connections as a reporter in Zhejiang, Zhong Sui won the overall power of Wahaha's Hainan and Guangxi.
This became the starting point of his wealth.
Winning the total ** of Hainan and Guangxi made Zhong Sui earn a lot of money, but Zhong Sui was not satisfied with this.
He found that because of the special economic zone in Hainan, Wahaha's ** is lower than that of other regions.
At that time, Wahaha in Guangzhou was not only the most high, but also difficult to find.
So, Zhong Sui came up with the idea of making the difference and sold Hainan's goods to Guangzhou.
For now, this is called fleeing goods, which will disrupt the market order.
This matter was soon known by Zong Qinghou, and he was very angry, what he hated most was unfair competition.
So, on the same day, he asked Zhong to go to the Hangzhou headquarters to explain.
Zhong's personality is like a lone wolf, even if he is wrong, he will shout "I'm not wrong." ”
The two were at a stalemate, and in this way, Zhong was disqualified from being the general **.
At this time, Zhong Sui had earned his first pot of gold, and he also learned a set of business scriptures from Zong Qinghou.
Therefore, he aimed at the health care market, and in 1993 established Yangshengtang *** opened the market through Yangshengtang turtle and turtle pills, and quickly occupied a place in the market, and posed a big threat to the children's oral liquid launched by Wahaha.
In 1995, Zhong found that the health care market had disappeared from Zong Qinghou, appeared in the beverage market, and launched a popular Wahaha mineral water.
As a result, Zhong Sui, who crossed the river with Wahaha, also returned to the beverage market, used Nongfu spring water to fight against Wahaha's pure water, and competed with it for the market.
In 2000, Zhong put forward the remark that drinking pure water for a long time is harmful to his health, and proved his remarks through a series of biological experiments.
With his own strength to fight against 69 "pure water" companies, Zhong Sui was on the cusp for a while.
Zong Qinghou also launched a rebellion, united 6 relatively large pure water manufacturers to denounce Nongfu Spring, and sued it to the court on the grounds of unfair competition, pointing the finger at Zhong.
Not to be outdone, Zhong also sued Wahaha for attacking competitors and demanded 30 million yuan in compensation.
The fierce struggle between the two sides has made Nongfu Spring famous. In 2001, sales overtook Wahaha and became the No. 1.
The marketing strategy that Zhong believes in is that the best marketing is event marketing.
Therefore, Zhong is not afraid of any event, and can always turn events into sales.
But this time, the elder passed away, and the wreaths and eulogies sent by Zhong Sui also sent him to the hot search, and with this infamy, it was the sales of Wahaha stores.
I don't know what kind of marketing strategy Zhong will use this time to convert event marketing into sales?
In fact, Zhong and Zong Qinghou have many similarities.
Both of them are Zhejiang businessmen, both have dropped out of school due to family reasons, went to the sea to do business, suffered from entrepreneurship, and have won the position of the richest man three times.
However, the marketing concepts of the two are completely different.
Perhaps because he was born at the bottom and can especially understand the bitterness of the people at the bottom, after Zong Qinghou became an entrepreneur, he has always adhered to the people-oriented, rejecting capital, using the strategy of surrounding the city from the countryside, and paying more attention to the low-cost strategy, and the advertising cost is controlled at about 10% of sales.
Zhong Sui took the route of going public, focusing on first-level dealers, focusing on innovation and product diversification, and launched a variety of different products to meet the diversified needs of the market, so their product iteration is fast, and they are gradually moving towards the mid-to-high-end market.
Zong Qinghou once said,"We didn't choose to be entrepreneurs because of our instincts, nor did we really feel like we. We are just trying to find a way out for ourselves in an era where we can't find a way out. When I got older, I looked back and saw that I had actually walked out of a road, a road that said, 'Three thousand weak water, I only take a scoop to drink'.
In the 27 years that I have been running Wahaha, I have always wanted to do things that can realize personal value and bring value to society, such as innovating products, creating wealth, not defaulting on others, not bullying others, and fair trade ......”
Zong Qinghou did what he had said, and I don't know if Zhong Sui still remembers, he also said: "Money, just money is not enough, my goal is much higher." ”
The grievances between the two of them ended briefly with the death of Zong Qinghou and Zong Fuli's takeover of Wahaha, but no one knew when the two companies would start a war.
The author of this article |The moon accompanies the galaxy.
Editor-in-Charge |Faint emerald.
Curated |Faint emerald.