Huawei registers the "Vision Pro" trademark, how should Apple's headset respond?
With the launch of Apple's Vision Pro series of headphones some time ago, these eye-catching headphones have quickly become a hot topic in the tech world. However, just before Apple entered the Chinese market, a surprising news came: Huawei was successfully registered some time ago"vision pro "Trademark.
There is no doubt that this news is a huge challenge for Apple to enter the Chinese market. So, how do Apple headphones enter the Chinese market? This article will explain it in detail for you.
What is the strategic intent behind Huawei's trademark registration?
Huawei registered in 2019'vision pro'The brand reflects Huawei's forward-looking strategic planning. Huawei said:"The trademark, which covers products such as LCD TVs, VR headsets and radios, covers the core market of Apple's Vision headset and is valid from November 28, 2021 to November 27, 2031.
Huawei wants to protect its technological innovations and protect itself from potential competitors.
It is worth mentioning that Huawei has applied for hundreds in different countries around the world"vision pro "Trademark. It is understood that among the approved trademarks, some have been approved and have taken effect, some have been approved but have expired, and some are waiting for examination.
The brand's products correspond to Apple's Vision Pro series of products, and Huawei's virtual reality headset is also in the works. Compared to Apple's Vision Pro headset, Huawei's"Vision"The feature will be removed and replaced with a self-produced chip with lower latency and priced at around RMB 15,000.
Huawei does not appear to have infringed Apple's helmet trademark, but it first registered the helmet trademark and then sold it globally.
How does it affect Apple headphones?
The launch of Apple's Vision Pro marks the company's biggest penetration of virtual reality technology. However, due to trademark restrictions, Apple may not be able to sell directly in China"vision pro "this name.
This not only affects consumer perception, but also increases marketing costs. In addition, Chinese tech giant Huawei has advantages in various aspects such as marketing channels and brand recognition, which also poses challenges for Apple.
However, Huawei has registered its brand name as"vision pro", so it is much more difficult for Apple to sell it domestically.
Apple has several solutions to the dilemma posed by Huawei's trademark registration:
The first option is to seek cooperation and trademark licensing. Apple can cooperate with Huawei for trademarks, pay a certain license fee, obtain"vision pro "the right to use the Chinese market; It is also possible to pay a certain fee and reach an agreement with Huawei to purchase the trademark. This strategy can quickly resolve trademark issues, but it also increases Apple's costs.
The second way is to rename the original device to a new one. In order to avoid a logo conflict with Huawei, Apple may consider changing the name of the headset. While this may cause some cognitive issues in the market, it is relatively safe.
The third way is to increase R&D efforts and launch new products. Apple can invest more in virtual reality technology, innovate in this area, and launch more competitive headsets. With its technological advantages and product innovation, Apple can win the recognition and favor of Chinese consumers.
Considering the cost and branding issues, I think a name change might be more appropriate.
Conclusion. Now it seems that Huawei registered"vision pro "The requirements have brought some challenges to Apple's headphones in the Chinese market.
However, for Apple's headphones, the Chinese market is still full of great possibilities and opportunities.
With the growing interest in VR technology among Chinese consumers, the headset market has huge potential for growth, which is an opportunity for Apple. In addition, Apple's brand influence in the Chinese market is still strong, and as long as it adopts effective marketing strategies and continues to innovate products, its headset products will gain more recognition and support in the Chinese market.
What do you think is Huawei's first"vision pro "How will the brand affect the iPhone? Feel free to comment.