Mark Gurman, the world-renowned technology journalist, has brought us amazing news: Apple has decided to abandon their battery electric car project that has been going on for more than a decade!
According to ** reports, Apple will abandon its ten-year plan to develop electric vehicles and instead increase research and development of generative artificial intelligence. 
According to people familiar with the matter, two executives said that many people in the auto manufacturing project will be transferred to the field of machine learning and artificial intelligence, and the focus will be shifted to generative AI projects. These hundreds of software and hardware engineers can jump from other projects, and layoffs are also very likely.
Gurman also revealed that Apple had intended to set the price of the car at $100,000, but managers were concerned about whether such a price would lead to high profits that they took for granted, and they were worried that it would cost hundreds of millions of dollars a year for an initiative that might not be realized.
Seeing this scene, most people will feel sorry and incredulous. Apple spent billions of dollars, spent a decade, and still failed to build a car. For Apple, the world's top technology company, to be willing to spend such a large amount of money, fans are embarrassed. However, from another point of view, it also reflects the difficulty of automobile manufacturing.
Looking at this news, the master thought of Huawei's "car building", and couldn't help but sigh with Huawei's Ren Zhengfei's foresight: Huawei, can't make cars!
On October 26, 2020, Huawei's founder, Ren Zhengfei, signed Article 139 of Huawei's EMT (2018) resolution: Huawei will focus on ICT to help automakers build better cars. At the end of the statement it was written: "This article is valid for three years from the date of publication." ”
As soon as this news came out, many people regretted that Huawei was restricted by the United States because of the field of communications, and was treated unfairly in Europe and the United States, many people thought that with Huawei's capabilities, it is not difficult to enter the automotive industry, and this is also the best way for Huawei to get out of economic difficulties. But Ren Lao insisted on not making cars, and threatened: "If someone puts forward a proposal to make a car, which affects the interests of the company, he can be removed from his post and find another job." ”
Since then, Huawei has cooperated with many domestic auto companies in three ways: first, Huawei's HI model; The second is a pure accessories supplier, and the third is Huawei's intelligent car selection model.
This also means that Huawei does not produce cars, which does not mean that Huawei has not entered the automotive field, on the contrary, this large-scale cooperation has set off an uproar in the society, and the call for "Huawei to produce its own cars" has been raised again, because Huawei's EMT Resolution [2018] No. 139, which expires on October 26, 2023, is considered to have left a "living mouth" for Huawei.
However, Ren Lao once again surprised everyone. This time, before the three-year period is reached, Huawei has issued another decision about the company, this statement is issued in the name of founder and chairman Ren Zhengfei. Mr. Ren once again emphasized that "Huawei will not make cars" and raised the time limit to five years. In addition, Ren Lao also emphasized that Huawei's logo and appearance cannot use words such as "Huawei Wenjie" and "Huawei Aito", which makes major car manufacturers busy removing logos. 
At that time, Ren Lao felt that Huawei's automobile manufacturing not only required huge capital investment, but also a complex first-class chain, and a solid knowledge of physical engineering, all of which were beyond Huawei's capabilities. Although there is some overlap between the automotive industry and ICT, Huawei does not necessarily have to be involved in this area. In addition, automobile manufacturing requires a large number of plants and production lines, which are a huge investment and a long cycle. In addition, it is also a time-consuming and labor-intensive task in the design, testing, and certification of automotive products. At the same time, it is facing more and more rules and regulations, which puts forward higher requirements for enterprise compliance.
Based on the above considerations, Ren believes that Huawei's best approach at present is to focus on its existing core business, strengthen its technological capabilities and services, and create more competitive products and solutions, rather than entering a new market. Huawei has extensive experience and advantages in areas such as intelligent connectivity, artificial intelligence, cloud computing, and 5G, and is able to provide a full range of technical support and services for the entire automotive industry. Huawei will continue to work with major car companies to promote digitalization and intelligence, and make due contributions to the development of the world's digital economy.
In retrospect, if Huawei had joined the automotive industry in 2020, it would have been a fatal blow to Huawei (which was in a particularly difficult situation at the time) if it had invested heavily and taken a long time, and the progress and results were not satisfactory. Even if it is optimistic, Huawei can withstand the pressure to produce cars, but if the ** is too high and the sales ** are too high, consumers will not necessarily buy it; If it is cheap, Huawei will not be able to afford the loss of building a car, but Huawei will have to spend more time and resources to produce cars, and HarmonyOS will not appear. 
Moreover, Ren Lao may have also thought that if Huawei can build a car, with Huawei's influence and the love of Chinese people for the country, there will definitely be many people who give up other brands and buy Huawei instead, so that Huawei can "get rich", but other car companies will also lose most of their business, and at that time, many people will lose their jobs. Mr. Ren is a big-hearted man, and he doesn't want his partner to be so humiliated by Huawei.
Therefore, Ren Lao did not want his car to succeed, which is why Ren Lao insisted on not making cars.
Of course, he also has his own guesses, such as whether Ren Lao thinks Huawei is the first choice for artificial intelligence? Huawei's demand for smartphones is greater? Huawei is the first choice for lithography machines? The operating system has a greater demand for Huawei? All of this is something that Huawei has to spend a lot of money and manpower to study, and standing at a higher height, its importance is definitely greater than that of manufacturing cars. Today's A-share **, the concept of lithography machine skyrocketed, and Huawei's rumors about lithography machine are inseparable, there has always been a variety of gossip in the market, but the master would rather believe that this article about lithography machine is real. 
Ren Lao's abandonment of automobile manufacturing is actually the biggest concession in strategic things such as Hongmeng, artificial intelligence, and lithography machines. Abandoning automobile manufacturing is equivalent to giving up possible short-term profits; However, the emergence of "Hongmeng" has given the greatest hope to the Chinese people. From Apple's ten-year suspension of production, to Huawei's cooperation with major car manufacturers, to HarmonyOS Internet of Everything, everyone can benefit from it.
This is what Ren Lao said: Huawei does not allow capital to come in easily, and the greedy nature of capital will destroy the realization of ideals.
We only strive for ideals, not for money.
Perhaps, Huawei's concept is this system!
Perhaps, Huawei's dream is a lithography machine!
Perhaps, Huawei's dream is to achieve autonomous control in the manufacture of chips!
Perhaps, Huawei has too many dreams waiting for Huawei employees to realize ......
I would like to take this opportunity to pay tribute to Mr. Ren Zhengfei, an outstanding strategic entrepreneur!