Ladies and gentlemen, the automobile circle has recently staged a big drama of "** and sales". Let's first talk about those domestic new energy vehicles that once had unlimited scenery, this year they seem to have collectively fallen into the "price increase circle", BYD, Ora and other brands are like mushrooms rushing upward, the amplitude is about 3k to 6k between the ocean. Other car companies also followed, ** quietly floating, like a slow-simmering old soup, gradually heating up.
However, these car companies explained innocently: "Dear friends, we really don't make money by making cars, you look at BYD, it is said that each car will earn 9,000 oceans, which is not enough to stuff your teeth!" Who can believe that selling a car in these years only makes so much money, if this is the case, I am afraid that I will have to rely on selling screws to subsidize the family a long time ago, right?
In this case, Tesla has played the trick of "** two heavens", and people have gone the opposite way and began to reduce prices significantly, each time it is a big deal to start with 10,000 yuan. Tesla's model design is avant-garde and cool, which is very attractive in itself, and now coupled with this attractive price reduction strategy, it is undoubtedly like a magnet to iron filings for young consumers, and the attraction is instantly bursting.
As a result, Tesla's sales are the first in the new energy market, while domestic new energy vehicles are feeling the chill under the pressure of price increases. Imagine, if the price of new energy vehicles continues to rise, I am afraid that many consumers will turn their heads to embrace the arms of fuel vehicles - after all, fuel vehicles are not only more close to the people, but also the quality has been tested by the market for many years, and the cost performance is very good!
So the question is, in the face of Tesla's fierce offensive and consumers' insistence on cost performance, how should domestic new energy vehicles break the situation? Is it to stick to the first position and look forward to the cost reduction brought by technological upgrades? Or do you want to learn from Tesla and seize market share with a flexible strategy? Ladies and gentlemen, how do you think domestic new energy vehicles should deal with this "best war"?
Let's open our minds together and have a heated discussion. In this torrent of new energy vehicle market, who can have the last laugh, let's wait and see! We'll see you next time.