As the main direction of the transformation and upgrading of the global automobile industry and the green development, new energy vehicles are an important carrier for forming new quality productivity and promoting high-quality economic development. During the 2024 Two Sessions, this hot word has naturally become the focus of discussion among local deputies and committee members. The exposure of policy information conveys the new trend of the development of China's automobile industry to a certain extent, and further clarifies the path for the development of the industry.
In the field of new energy vehicles, Dongfeng Motor is undoubtedly a successful transformer, with eye-catching domestic sales and overseas market performance in 2023, with annual sales of 52 new energy vehicles40,000 units, with a total export of 2310,000 units, ranking in the forefront of the industry.
This is inseparable from Dongfeng Motor's continuous improvement of the new energy brand structure, the reserve of new energy technology assets, the acceleration of high-quality overseas expansion, and the in-depth promotion of transformation and upgrading. Lin Xi, secretary general of the China-Europe Association of intelligent networked vehicles, believes that Dongfeng has the strategic determination to develop new energy vehicles, and last year's sales soared by 160% year-on-year.
As Yang Qing, Secretary of the Party Committee and Chairman of Dongfeng Motor Group, said, "Dongfeng is always in the process of continuous reform and innovation, and continues to renew itself, making every effort to build a green and intelligent electrified Dongfeng, a high-level scientific and technological self-reliance and self-improvement Dongfeng, and a continuous creation of value for customers." This is Yang Qing's summary, and it is also the answer given by Dongfeng.
Heavy independent new energy to accelerate the transformation and upgrading of the war
In the past many years, the bright spot of Dongfeng Motor Group's sales has been occupied by joint ventures, but in 2023, Dongfeng's own brand has become a major bright spot, thanks to the comprehensive development of new energy by its own brand and winning the key node. In addition to the Mengshi brand for the luxury off-road market and the VOYAH brand for the high-end new energy market, Dongfeng has carried out a comprehensive layout and adjustment of the mainstream passenger car market, and completed its key puzzle pieces in the new energy market through Dongfeng Fengshen, Dongfeng Yipai and Dongfeng Nano.
Only with strategic determination can we not be afraid of danger and "let the wind blow from east to west, north and south". In 2023, Dongfeng VOYAH's annual sales will reach 50,552 units, a year-on-year increase of 160%, and the sales growth rate will far exceed that of domestic automobiles**, and the delivery volume will increase for eight consecutive years in 2023, compared with domestic new energy vehicle companies, the growth trend is obvious.
From January to February this year, Dongfeng VOYAH continued to maintain high growth, with a cumulative sales volume of 10,223 vehicles, a year-on-year increase of 285%, and at the same time, the sales volume in January hit the second highest result in the history of VOYAH Automobile.
Dongfeng Mengshi 917 bravely entered the no-man's land with "fearless conquest", created 7 Chinese firsts, and took a key step for the brand. The average price of Dongfeng Mengshi 917 bicycle exceeds 700,000 yuan, and the optional modification rate is as high as 85%. Among them, about 95% of users chose the personalized customization option service, which coincides with the concept of personalized luxury customization of the Mengshi brand.
In addition, the first pure electric SUV SKY EV01 of Dongfeng Fengshen's "Mach E" aluminum-based lightweight platform for the mainstream market, and the Nano 01, the first model of Dongfeng Nano, a national pure electric professional brand, have been launched successively, winning praise from the market. So far, Dongfeng's independent new energy vehicles in all fields have formed a joint force to accelerate the transformation and upgrading of the group.
Under the guidance of a strong strategy, in January 2024, Dongfeng Motor's sales in the first month ushered in a "good start", with a total of 27 vehicles sold40,000 units, a year-on-year increase of 1202%, from January to February, a total of more than 420,000 cars were sold, a year-on-year increase of 415%, under the influence of the off-season of the auto market during the Spring Festival holiday, the overall sales volume still maintained a good trend. Among them, the new energy track has achieved remarkable results, and from January to February, the company's new energy vehicles sold a total of 1160,000 units, a year-on-year increase of 1981%。Judging from the current company's strategy and market performance, Dongfeng New Energy's transformation has begun to bear fruit.
Grasp the initiative of scientific and technological innovation and accumulate new potential energy for development
In the face of the new situation of electrification and intelligent automobile industry transformation, traditional car companies undoubtedly have greater pressure, not only to respond to the call of the new era, but also to reverse the thinking of corporate positioning, and technological innovation will become an important support to enhance the market competitiveness of car companies.
Dongfeng Motor has long been well aware of this, from 2021 Dongfeng released the "East Wind Rise" and "Science and Technology Leap" plan, to 2023, Dongfeng proposed the "Three-year Action for Transformation and Upgrading", and then to the implementation of the new energy "Leap Project", the establishment of the General R&D Institute, and the construction of a "1+N" R&D system ......
Nowadays, the four major technology brands - Dongfeng Quantum Architecture, Mach Power brand, "Dongfeng Hydrogen Boat" hydrogen power brand, Dongfeng Yuexiang intelligent brand covering platform technology, energy-saving power, hybrid power, pure electric power, as well as hydrogen energy, the comprehensive development of automotive intelligence, affect the future development and use scenarios of passenger cars and commercial vehicles, and comprehensively demonstrate the research and development strength of Dongfeng Intelligent New Energy Vehicle technology.
Judging from the words "first" and "first", we can clearly perceive the technological leadership of the four major technology brands. Dongfeng quantum architecture is equipped with the first centralized SOA electronic and electrical architecture in China; The Mach Power brand has created four industry firsts, especially the industry's first thermal efficiency of 4518% of the special hybrid engines are of epoch-making significance in China's power field; The "Dongfeng Hydrogen Boat" hydrogen power brand successfully developed the first full-power fuel cell passenger car in China, and took the lead in completing the first 70MPa load-loaded crash test in China.
In addition, Dongfeng has also made important breakthroughs in the control of key technologies and core resources for green energy and intelligence, and the number of authorized invention patents has ranked first in the domestic automotive industry, which is Dongfeng Motor's transformation and upgrading as a breakthrough under the new development stage and competition pattern, grasping the "key variables" of scientific and technological innovation, and firmly grasping the initiative in its own hands, continuing to build the core competitiveness of the enterprise, and accumulating new potential energy for development.
You Zheng, member of the Standing Committee of the Party Committee and deputy general manager of Dongfeng Motor Group, has publicly stated that in recent years, the company has focused on the mission of high-quality development, accelerated innovation-driven and technological leap, implemented the "three-year action for transformation and upgrading", basically completed the business layout and commodity layout of new energy vehicles, and basically formed the system capacity of platform, technology and resources, which is the confidence and support for Dongfeng Motor's future development.
Set sail to the sea with high quality and feed the brand to a new and upward trend
In 2023, the EU launched an investigation on electric vehicle subsidies to push Chinese cars to the eye of the storm. As the "vanguard" of Chinese automobiles going overseas, Dongfeng Motor demonstrated its determination to unswervingly implement the new energy transformation strategy to the global market at the Munich Motor Show in September.
At the same time, the export sales of core independent brands Dongfeng Fengshen, Dongfeng Lantu and Dongfeng Commercial Vehicles doubled, and the main models Dongfeng Fengshen Haoji, Yixuan, Xinlantu Dreamer, and VOYAH Chasing Light accelerated their "going overseas" and broke through a number of key overseas markets. Deeply participating in global competition and promoting the achievements of scientific and technological leap to be widely used in overseas markets, highlighting the transformation of Dongfeng Motor from "going out" to "going up". Unnamed auto analysts said that high-quality overseas business is not only the need for the development of Dongfeng's independent new energy, but also can feed Dongfeng independent new energy in the domestic brand.
With the continuous development of independent passenger car brands and the remarkable results of regional market development of commercial vehicle brands, Dongfeng Motor Group will export a total of 23 vehicles in 202310,000 units. Among them, Dongfeng commercial vehicles exported 12,506 units, a year-on-year increase of 1817%。Continuing the trend in 2023, in January 2024, Dongfeng Motor will speed up its overseas expansion and export 1870,000 units, up 15% y/y, and exported 320,000 units, a year-on-year increase of 215%。
2024 is a key year for Dongfeng to accelerate its transformation and upgrading, based on the mission of the "national team", in the face of the continuous involution of the automotive industry. The first is to continue to promote scientific and technological innovation, accelerate the realization of technology realization and achievement transformation, accelerate the realization of new energy vehicle volume increase, position progress, quality improvement, passenger and business collaborative efforts to new energy transformation, will launch 14 new energy passenger car models and 10 new energy commercial vehicle basic models within two years.
At the same time, in terms of overseas business, we will accelerate the development of new growth poles, focus on building a "big overseas" support system, improve global product development capabilities, and plan to add more than 140 overseas distributors in 2024 to achieve the export sales target of 300,000 units.
Lin Xi said that in the white-hot stage of automobile electrification and intelligent competition, Dongfeng Motor's series of actions have shown that it has been fully prepared, and will seize more market space through rapid growth in the future, and help the high-quality development of China's automobile industry in the new era with the accelerated cultivation of new quality productivity.