Aiyifu can be classified as a mid-to-high-end brand.
Aiyifu is a brand focusing on women's fashion clothing, founded in 2014. The brand mainly provides high-quality, fashionable and comfortable products, including dresses, skirts, tops, coats, etc.
With the brand concept of "simplicity, atmosphere and nobility", Aiyifu is committed to creating a high-quality fashion brand. From the perspective of brand positioning and product quality, Aiyifu can be classified as a mid-to-high-end brand. First of all, Aiyifu's ** is relatively high, and most of its products are more than a few hundred yuan to a thousand yuan, which is more expensive than some low-end brands.
Secondly, the quality of Aiyifu's products is high, and the fabrics, design and production processes are relatively fine, which can meet consumers' requirements for quality. In addition, Aiyifu pays attention to fashion sense and personalization in product design, which can meet the needs of consumers for fashion. In the market competition, Aiyifu is in the same grade as some well-known domestic brands such as ur and only. These brands have similarities in positioning, product quality and quality, all of which are fashionable, high-quality, and relatively high-quality.
At the same time, these brands also have a certain consumer group, mainly young women and fashionistas. In short, Aiyifu is a mid-to-high-end brand, focusing on fashion and high quality, and relatively high. The brand is in the same class as some well-known domestic brands in the market competition, and the main consumer groups are young women and fashion people.