March 7, 2024News,McDonald's China announced the opening of the 10th Pie Day celebration, from March 11th to March 17th, McDonald's members can receive exclusive coupons through the designated page, to 3$14 *** grid to buy classic taro pie or pineapple pie. During the event, the classic flavour pie will be dressed in special packaging to pay tribute to the four mathematicians who laid the foundation of pi. McDonald's also created multiple surprises such as exclusive identity logos and customized trophies for special fans who love Pie products, adding more fun to Pie Day.
This year, McDonald's Pie Day pays tribute to International Pi Day on March 14 with the theme of "Eat the Party, Pay Tribute to the Patricks". Not only through limited packaging and other interesting content to commemorate the pioneers of mathematics who have explored the margins, but also with more rich activities, invite real-life consumers who eat and love pie to participate in the celebration.
Starting today, the exclusive "Pai Scholar" identity logo of Pai Day will be launched, giving a special and personalized experience to the 3.5 million loyal fans of McDonald's Pie. Fans who meet the conditions can view the relevant logo on the member profile page of the McDonald's app or mini program, which is also the first time that McDonald's has added a personalized identity logo to the member page. On March 14, McDonald's China will also distribute 100,000 free coupons to more than 290 restaurants in the campus business district through the portal page of designated restaurants to pay tribute to the majority of students who are learning mathematics.
It is worth mentioning that McDonald's China will also award the "Patrick of the Year" physical trophy for the first time to commend 7 special McDonald's Pie fans and pay tribute to their love for McDonald's Pie. On March 14, they will also walk into the official McDonald's Douyin live broadcast room to share the moment of joy with the fans.
Pai Day is McDonald's China's longest-standing social festival, adhering to the original intention of playing with young people, focusing on the fun of mathematics and the delicacy of pie, constantly innovating creative content and interaction: from the "Pai Day National Unusual Mathematics Ability Test", the 3 hours, 14 minutes and 15 seconds of "Pi Song", to the 2023 "Math Enlightenment Formula", McDonald's Pai Day comes every year as scheduled, bringing surprises to fans. As a star product of McDonald's China, Pie has further accumulated more fans.
In 2023, McDonald's China will sell an average of 6 pies per second, and sell more than 1500 million copies, which can be connected up to the length of 3 Yangtze River.
The top 10 favorite cities are: Beijing, Guangzhou, Shanghai, Shenzhen, Tianjin, Nanjing, Foshan, Wuhan, Hangzhou, and Dongguan.
Pie is the popular king in 1+1, and about 4 percent of consumers have chosen Pie as a white area product.
Pie is one of the products that can be purchased at McDonald's China around the clock, and it is still popular in the middle of the night.
Liu Liqing Correspondent: Chen Fang).