Recently, Beijing Xiaocheng Interactive Entertainment Culture Technology Co., Ltd. (hereinafter referred to as "Xiaocheng Interactive Entertainment") and Yuanjia Investment Group (hereinafter referred to as "Yuanjia Capital") have reached a cooperation, and the two sides will carry out all-round, in-depth and multi-field cooperation around the financial empowerment of the bar entertainment industry and the investment management of bar brands. Connect capital and bar brands in a digital way, jointly promote the economic development of the bar entertainment industry, and deepen the concept of financial development.
Founded in 2020 and formerly known as Global Founders Capital China, Yuanjia Capital is a research-driven, mixed-model venture capital firm focusing on RBF and VC with a management scale of RMB 1.6 billion and a cumulative transaction size of more than $5 billion. Yuanjia Capital has the patience and willingness to deeply accompany enterprises and entrepreneurs who recognize each other, and the average holding period of equity investment projects should be prepared to hold more than 7 years, while store investment is more willing to invest in new stores, willing to take more investment risks, find emerging brands with higher potential energy, and invest in physical chain brands with high growth potential, covering four major sectors: catering, retail, service, culture and sports, with a total of more than 50 investment enterprises and more than 1,500 stores.
Founded in 2016, Xiaocheng Mutual Entertainment has been deeply involved in the bar entertainment industry for many years, focusing on the Internet industry upgrading of night consumption scenes, and has been committed to the Internet upgrading of night consumption scenes. Xiaocheng Interactive Entertainment has been committed to establishing far-reaching and close long-term cooperative relations with more excellent bar brands, and building a brand growth and brand empowerment platform for cooperative customers.
With the conclusion of this cooperation, the two parties will give full play to their respective advantages, realize complementary resources, give priority to the brand development business of the bar entertainment industry, jointly inject more professional and diversified financial cooperation services into the development of the bar industry, help more excellent bar chain brands accelerate their store expansion, provide better financial service channels, so that more brands can develop healthily and realize multi-store operation as soon as possible. At the same time, Xiaocheng Mutual Entertainment and Yuanjia Capital will also give full play to their respective advantages and professional knowledge in the industry to provide strategic and operational support for the nighttime culture and entertainment industry, and inject new impetus into the rapid development and capitalization process of the nighttime culture and entertainment industry.
In the future, Xiaocheng Mutual Entertainment will build a bridge of financial cooperation between bar business owners and Yuanjia Capital, realize financial empowerment for more excellent bar brands, help more bar chain enterprises obtain financial support, and accelerate their own development.