It has been reported that Japan** is stepping up efforts to expand the sales of Japanese scallops in Europe and other places. The reason is that China, which was originally the largest export target, has suspended imports of treated water (nuclear wastewater) from TEPCO's Fukushima Daiichi Nuclear Power Plant due to the discharge of treated water (nuclear wastewater) into the sea, and Japan is in a difficult situation. Japan is trying to make scallops available in French cuisine and infiltrate households, and is trying to salvage the situation by holding events in various countries.
**10,000 Fans Incentive Program In Paris, the City of Gastronomy, Japan** Promotion Organization held a promotion event in January for scallops made in Japan. Scallops are also a common ingredient in French cuisine, but European products are commonly used. In order to penetrate the local market, it is indispensable to show the charm in terms of taste and other aspects.
In Germany, Europe's largest economy and neighboring country, the promotion of Japanese seafood is also actively being promoted. In January, the Ministry of Agriculture, Forestry and Fisheries held a tasting event at a long-established high-end hotel in Berlin.
In 2022, about 510,000 tons of scallops were produced in Japan and about 290,000 tons were exported overseas, with more than half going to Chinese mainland and Hong Kong. China's suspension of imports has dealt a big blow.
In September last year, Japan** put together additional support measures for seafood producers. The agency will carry out activities in more than 20 cities in Europe, the United States, and Southeast Asia to help expand sales channels. The head of the revitalization agency said anxiously: It is necessary to find a buyer for the scallops as soon as possible. 」
According to reports, exports of agricultural, forestry, fishery products and food products to China increased by 26％。Of this amount, 800 million yen was for marine products, including pearls. It is said that due to the Spring Festival in February this year, boosted by the demand for gifts before the Spring Festival, the export of some varieties to the Chinese circle has increased.