A powerful team! Fuerjia officially announced Suxi as the brand ambassador

Mondo Entertainment Updated on 2024-03-06

Different brands have different criteria when it comes to choosing brand ambassadors. More brands will choose "traffic stars", so that brands can get more ** rates through the best traffic and popularity. However, working with traffic stars can lead to dominance, where the public can easily follow the stars but pay less attention to brands and products.

Established and strong brands are more cautious when it comes to choosing brand ambassadors. They pay more attention to "quality performance", prefer quality artists with excellent works, and prefer to choose stars who complement the brand to cooperate.

On February 24, Fuerjia officially announced Ren Suxi as the brand ambassador, breaking the practice of only signing traffic stars in the beauty industry, which caused heated discussions in the industry.

Why Ren Suxi? What kind of brand story does Fuerga want to tell through her?

Erjia Ren Suxi.

Powerful faction" goes both ways.

On February 21, Fuerjia posted a suspense poster on Weibo, and before the official announcement of the brand ambassador on the 24th, a facial feature will be released every day. Although Ren Suxi does not focus on the label of appearance level, it looks easily recognizable, so it is quickly recognized by netizens.

When it comes to Ren Suxi, few people will say that she is a star, and more people will say that she is an actress. She has created countless vivid female characters, the free-spirited Zhang Yiman in "Donkey Gets Water", the fierce and vicious Ma Jiaqi in "Nobody", and the beloved Fang Yinuo in "Dear Child"... As an "experiential" actor, she hides herself in the role, excavates the vitality of the character, and makes herself truly the character. Under her interpretation, each character has flesh and blood, is deeply rooted in the hearts of the people, and is praised by the audience, "You can become a god when you sit and perform".

She is also a singer-songwriter. Every time she plays a play, she will sing a popular song: "Hu Guangsheng", "Wang Zhaojun", "Sui Sui". Self-composed lyrics and songs, the singing voice is tactful and delicate, full of a leisurely sense of story. At this year's Spring Festival Gala, she became popular with her solo song "Pillow Light".

There is never a shortage of traffic flowers in the entertainment industry, but Ren Suxi can't rely on his face, but moves forward with comprehensive strength and down-to-earth. She is very indifferent to what others say about her appearance, believing that although her appearance is ordinary, she can only play a real ordinary person.

Whether it is the growth path or the spiritual core, Ren Suxi is highly compatible with Fuerjia. Just as Ren Suxi excavates his "true self" in each role, he works hard to win the audience's recognition with his solid internal skills; As a domestic brand, Fuerjia has always taken "R&D as the brand background" and developed products that are more suitable for China with excellent scientific research strength. At present, he also has a solid user reputation.

In the product poster taken by Ren Suxi for Fuerjia, the efficacy of each product is in line with Ren Suxi's characteristics, such as anti-wrinkle**: the years are slowly beautiful and free me"; Niacinamide whitening spot repair sticker: "Be yourself, you will shine", which perfectly interprets the perception of beauty by contemporary independent women.

Fuerjia chose Ren Suxi this time, hoping to convey the skin care concept of "professional, healthy, confident and real" through this powerful actor, and convey the new brand core - beauty, which is never superficial, but comes from internal accumulation and sublimation.

In the past, the celebrity marketing of beauty and skin care brands quickly achieved the best growth in brand volume and consumption transformation in a high-traffic way, with the help of the fans' fan attraction. Nowadays, brands are increasingly focusing on the long-term shaping of brand power, and Bourga has experienced rapid progress in the early days and gradually shifted to precision marketing. Powerful artists such as Ren Suxi can not only resonate with the brand genes of Buljia and tell the brand story, but also continue to produce excellent works with high national popularity, helping the brand reputation to ferment and empower the brand in the long run. It can be said that this is a powerful two-way operation.

On March 8, Women's Day, Fuerjia will also present a "Auntie's Story" with Ren Suxi to jointly interpret the beauty of contemporary women. When the "acting powerhouse" meets the "skincare powerhouse", what kind of touching resonance will there be? This has undoubtedly raised the expectations of the audience.

Consolidate R&D capabilities.

The true brand story of SHIERGA.

Domestic beauty has entered the Red Sea competition, and Fuerjia is still able to maintain a strong vitality. The key lies in the strong independent research and development strength, which is the "strength" brand story that Fuerjia really wants to tell.

When acquiring North Star Pharmaceutical in 2021, Fuerjia absorbed the production and R&D personnel and production qualifications of North Star Pharmaceutical, and had the strength of independent research and development. In 2023, the Northern Beauty Valley Industrial Base built with an investment of 1 billion yuan will be officially put into use. The base integrates R&D, production and warehousing, with R&D laboratories, university industry-university-research cooperation laboratories, quality inspection laboratories, intelligent three-dimensional storage warehouses, and 8 fully automated production lines. When many brands are still using the OEM model, Fuerjia has realized the whole process of independent production from raw materials to finished products, and has a "super fortress" of R&D and production.

At the same time, Burga continues to promote the upgrading of the layout of the R&D system, adopts the R&D model of "independent R&D + internal and external coordination", builds an industry-university-research chain, increases the research of new raw materials and new technologies, and realizes the commercialization of research results.

In terms of raw materials, Bulga has jointly established a joint R&D laboratory with the Nobel Prize Laboratory for Intelligent New Materials of Harbin University of Science and Technology (Shenzhen) of Shenzhen Shanhai Innovative Technology, specializing in supramolecular "intelligent" assembly technology. At present, the application technologies such as supramolecular eutectic enhancement technology, NADES directional extraction technology, and superconducting synergistic osmosis promotion technology have been explored. By controlling the process of molecular self-assembly, these technologies can modify natural functional raw materials, reduce irritation, enhance solubility, improve functionality, promote permeability, and improve stability.

In terms of technical reserves, Bulga cooperated in the development of the design, construction expression, performance testing and fermentation extraction process of recombinant human fibrin and recombinant human elastin. According to **, Burga has also carried out industry-university-research cooperation projects with universities and research institutes such as Northeast Forestry University, Jiangnan University, Sichuan University, and Kunming Institute of Botany. The cooperation includes the research and development of supramolecular materials, the research of new plant extracts, and the upgrading of product technology and formulation.

In November last year, Fuerjia also announced that it planned to set up a branch in Shanghai and establish a Shanghai R&D center to consolidate its independent scientific research capabilities.

With the strong support of scientific and technological forces, Bulga continues to expand its product line, launching various forms of products such as water, essence, emulsion, spray, freeze-dried powder, etc., and successfully taking advantage of the user reputation of "large single product + multi-category".

From "the first unicorn" to "the first share of medical dressings", after 6 years of in-depth research and development, Fuerjia has gradually become the leading enterprise in the domestic nursing track, forming a two-wheel driven growth pattern of medical dressings and functional skin care.

In the past, domestic beauty cosmetics were labeled as "low-end", "cheap" and "equal alternatives". Now, domestic brands represented by Burga are constantly promoting product strength, reshaping the spiritual outlook of domestic products, and striving to get rid of low-end labels. Zhang Liguo, chairman of Buljia, once said: "Oriental beauty is from the inside out, and the beauty of national self-confidence is crucial." "Oriental aesthetics needs the inheritance and promotion of domestic beauty, and the beauty of national self-confidence needs domestic brands to continuously consolidate the foundation of scientific research and polish the "technical mark" with core strength.

As a strong player, Fuerjia has unique advantages in R&D, technology, products, etc., but the brand is not arrogant, but always adheres to the concept of "pragmatism", continues to enhance the hard power of the brand, and strives to leave the dazzling light of "Oriental Beauty" in the world's beauty peak.

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