What are the trends of major traffic platforms in 2024?
To summarize 3 keywords.
Saturated vibrato.
**.
Little Red Book, a crazy money-grabbing book.
What does saturated TikTok mean?
The user is saturated, the patience is gone, the marketing is almost gone, the leeks should be cut, the tearing is being cut, the jumping is jumping, the platform is not growing, the boss is also transferred to AI, and then the merchants are also cut without any budget.
Therefore, Douyin is still the strongest traffic platform in China, but the biggest problem is that there is no increment, and no increment is Douyin's biggest fault.
So everyone is hammering Douyin and abandoning Douyin.
**.
There is still a very, very, very big gap between the * number and Douyin, the accuracy of infrastructure recommendations, the scale of traffic that can be delivered, the scale of the users themselves, the duration, and the corresponding transaction amount.
Douyin is already a super-large trading platform that rivals Ali and JD.com.
We don't know how big the transaction scale is, but it does not rule out or affect the fact that the ** account has become the main battlefield for most middle-aged and elderly people with high customer unit price, as well as IP like me, because the official number itself is constantly encouraging us to make transactions and do a large number of users.
* number must be a big job this year, because Zhang Xiaolong is not in a hurry, but the advertising is in a hurry, Ma Huateng is in a hurry, the brothers in WeChat are in a hurry, the KPI is there, and everyone has also seen the dawn of victory.
Douyin is not good, so the remaining space can't just be given to Xiaohongshu, can't just be given to Kuaishou, of course, it's the first number, so Douyin can't work, who is the most beneficial person? **Number.
*No: Who is the best person to enter this year?
The e-commerce of the whole industry, of course, should be careful of low customer unit prices, and the others should enter the game, IP, **, and private domain are all for me to enter.
The last little red book that is crazy about grabbing money.
First of all, a large number of female users, under the era of the big heroine, female users in first-tier cities are not high in customer unit price, and have high brand loyalty, willing to try first, and keep trying, this is originally the place where the brand is planted, in addition to the brand, there is a lot of knowledge, and there are many IPs, in fact, it should be planted here, because the quality of users is too high, this is a ** and treasure.
Then there is the official father, who personally advocates that Xiaohongshu should be monetized, to promote the commercialization of the Xiaohongshu platform, and that the community atmosphere of Xiaohongshu is too conducive to user management and self-employment.
Whether we are users or as experts, what he actually loves the most is long-tailing, everyone pays attention to everyone's track, everyone pays attention to specific ** news, his search and his long-tail algorithm label will give us a small boss, a small self-employed person with more space.
So, this year, what's our traffic strategy?
Multifaceted. The first point, resolutely resist Douyin and become your monopoly channel, you must play with Douyin and grab profits.
The second point, ** crazy to grab money, high customer unit price must enter the game.
The third point is that amateur self-employed people attach great importance to Xiaohongshu stealing money and entering the game crazily.